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Exceptional Adult Standards stations that stream

Chuck said:
oaktree said:
Are repeats of songs in a given day or day to day a problem to you and to listeners in general? Also, there is an influx of "turntable" hits being used as filler songs that concern me a bit.
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That's a good question. I had a listener complain that we should have at least a seven day interval before a song is repeated. That's asking a lot. We play well over 400 songs per day. That's 2800+ per week. I don't think that's desirable, even if you could find nearly 3000 killer songs. Top 40 worked for a reason. People like hearing music that is familiar to them.

For the summer we're experimenting with no repeats for three days. I'm thinking even that is too much. Somewhere there is a happy medium. If you find it, let me know.
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I think a lot of it has to do with the "texture" of the music you're playing, as well as your target audience. A couple years ago Sunny 104.5 in Philadelphia -- soft AC before switching to Spanish tropical -- was the station our office listened to every day with an emphasis on its "no repeat workday." With songs like "I Will Survive" by Gloria Gaynor and "Boogie Oogie Oogie" by A Taste Of Honey dominating their playlist, it became quite evident they were playing the same songs once every day. In an office environment, when you're tuned in for 6 or 7 hours, songs such as these stand out among the Carpenters and Barry Manilows and may actually become irritants. We ended up finding another station after a month or so. (By the way, the station has since dropped Spanish tropical for alternative rock).

Yes, people like music that is familiar, but if your audience tends to have extended listening periods such as everyday at work, care should be given to the type of songs in heavier rotation. The softer the music, the less noticeable will be the repeat factor.
 
The post above was a synopsis on the repeat factor for songs on the annoying side... Harsh sounding songs dominating a playlist are, indeed, noticeable to the average listener, and repeats could drive listeners away.

On the other hand, the repeat factor could actually be beneficial, too, but with a different type of song. Remember 10 years ago the breakout hit "Time To Say Goodbye" by Andrea Bocelli & Sarah Brightman? I first heard it on a former Westwood One affiliate, then our local standards station started playing it. Before long, everyone seemed to be asking for it, and there was even a local newspaper article about "the song."

The repeat factor works when you're trying to create some buzz for something new. Given the homogenous sound of radio today, this format can really stand out from the crowd and be a "home" for songs not heard anywhere else. This would work for newer material from artists such as Josh Groban, Michael Buble, or Norah Jones. It works for older songs, too, which were not hits, but have found a life of their own thanks to this format... "I Have A Dream" by ABBA, "Over The Rainbow" by Eva Cassidy, or "All I Have" by Beth Nielsen Chapman. When the all-Christmas craze came in about 5 years ago, the most popular songs in our office were not the tried-and-true "White Christmas" or "The Christmas Song," but "O Holy Night" by Josh Groban and "Christmas Canon" by the Trans-Siberian Orchestra.
 
Excellent points!

We must remember that songs including "Love Is Blue" to us may be crispy burnouts to a lot of people, and certainly, to us, but in a "new" and creative presentation, it sounds quite fresh.

New music, is also a "stand out" as "refreshing" ... and some older songs that didn't even have a life but, somehow, is remembered -- if not played out of the "oh WOW!" frequency of once in a while ... works well.

Four songs in particular, just in this "development" -- 1900 Yesterday by Liz Damon, Soul Coaxing by Raymond LeFebre, Old Cape Cod by Patty Page and the San Remo Strings got immediate phone calls ... just from our Internet stream! People think we're doing "another format" on line and have made a significant number of comments. Oh, and the same for "The Magnificent Seven," "Sixteen Tons" and "The Perry Como Medley" by the Carpenters, "Till There Was You" by the Beatles and lesser heard Four Freshmen hits.

Guess which one is winning so far? "I like the new, refreshing sound of the music I haven't heard over and over and over again. This is great!"

Unfortunately, songs are songs ... and hits are hits. The audience hears them, as well, but they are not as "intrusive" as they once were. I can't tell you how much I appreciate your input!
 
oaktree said:
We must remember that songs including "Love Is Blue" to us may be crispy burnouts to a lot of people, and certainly, to us, but in a "new" and creative presentation, it sounds quite fresh.
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This made me remember something... Does anyone remember an early "X-Files" episode which featured Paul Mauriat's "Love Is Blue" quite prominently? I don't exactly recall the plot, but some guy was being held captive in a room and "Love Is Blue" was played over & over nonstop to drive him mad. How's that for a new and creative presentation!

By the way, Paul Mauriat just died a few months ago, didn't he?
 
I know I have been banging this one all over this web site, but we could really use
a decent AS station in the south of boston market.
Many of these choices on this thread sound very good.KAAM is my favorite because
You just do not know what is going to be on next.
Bob, I really like WJIB, but it just does not reach down here. I wish it did.
My real hatred these days is towrards WPLM--"Easy 99.1" is just a total mess.
Local business and listeners are turning it off in droves. May they go to the Music of your
life real soon.
 
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