That's how WBFO is spinning the forthcoming end of Talk of the Nation, which today wraps a 21 year run on NPR. Program host Neal Conan has been with NPR for 35 years and hosted the program for 12 years, but NPR is showing him the door. He appears to be taking it well. He'll probably receive some nice parting gift$, which is more than most who spend 36 years in radio receive. "Exciting changes?" Hardly. But don't blame WBFO for trying to make chicken salad out of chicken squat. It's Marketing 201 and the station has no say in the matter. Give NPR marginal credit. It's a lousy decision, most likely driven by economics, but at least the network is allowing Conan say goodbye. Rarely does this happen in commercial radio.
http://www.npr.org/templates/story/story.php?storyId=196242323
http://www.npr.org/templates/story/story.php?storyId=196242323