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Exclusive: Red Ventures to close Cord Cutters News


Not shocking to hear this but expected given where streaming is in today is established.

Marketing firm Red Ventures is winding down the streaming television-focused blog Cord Cutters News two years after it acquired the website, according to people familiar with the move.

The closure is part of a broader strategy of consolidation at the South Carolina-based marketing company that will see much of the Cord Cutters News staff migrate to other websites in the coming weeks.

Sources told The Desk on Monday that Cord Cutters News will remain online for the foreseeable future, but coverage of streaming video services and the companies behind them will shift to TVGuide.com, which Red Ventures acquired through its $500 million purchase of CNET Media Group in September 2020. Cord Cutters News stopped publishing updates on its social media profiles and its review-focused YouTube channel last month.
 
yeah, according to the article, growing competition in the reporting of news for cord cutters by mainstream entertainment news outlet and Red Ventures buying out CNet from Paramount Global (FKA ViacomCBS) was what did Cord Cutters News in, most of that content will move over to TVGuide.com as well as possibly CNet, which Red Ventures now owns both.
 
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