Mary Beth McAdaragh today was appointed executive vice president of marketing and Scott Grogin was hired as executive vice president of communications for CBS Television Distribution (CTD). They both will report to Paul Franklin, president of CTD.
McAdaragh comes to CTD following her role as an independent marketing consultant, working with traditional media and new technology ventures including Debmar-Mercury and Monopoly Millionaires’ Club, a television game show. McAdaragh will replace Michael Mischler who is retiring.
Grogin succeeds John Wentworth, who announced his 2017 retirement last Fall. He joins CTD from Fox Networks Group, where he most recently was SVP of communications. Grogin joined Fox in 2000 as VP of corporate communications for Fox Broadcasting, and was later promoted to SVP of corporate communications for the division. In his new position, Grogin will also report to Chris Ender, EVP of communications for CBS Corp.
Prior to consulting, McAdaragh was SVP of affiliate relations for MyNetworkTV, where she was the key liaison between the network and its 180-plus affiliates. Before that, McAdaragh was VP of marketing at NBC Universal Television Distribution where she developed marketing and advertising campaigns for the company’s roster of domestically and internationally syndicated programs, including Access Hollywood.
McAdaragh began her career at Columbia TriStar Television Distribution as a research analyst and later moved into marketing, advertising and promotions where she developed both trade and consumer campaigns for the off-network launches of Married With Children, Who’s The Boss?, and Seinfeld.
McAdaragh received her bachelor’s degree in broadcast journalism from South Dakota State University and is presently a member of the university’s Mass Communications Department Advisory Council.
Prior to his time at Fox, Grogin was the director of public relations for Universal Studios, and before, spent several years as a senior publicist at NBC. He began his career in entertainment publicity working for Rachel McCallister & Associates as a senior publicist in the firm’s television department.
Grogin received his bachelor’s degree in journalism from the University of Texas at Austin.
