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Execs read: The new radio business model

B

Brooklyndon

Technology has evolved to the point where radio as it has existed since the sixties is obsolete. The model of brokering listeners for ad dollars is failing in the pay-per-click world. Radio needs to find its own pay-per-click model.

The solution is a central, internet-based, national database of songs. Whatever media company establishes this database first will have the first player advantage. The objective is to be a music broker. If it costs a company $.10 to download a drm song playable five times, then it should cost an advertiser $.11+ for the right to announce this song is brought to you by (insert corporate soda name here). media companies should be in the business of providing browsers to this db where they can download songs free of charge. Regional radio stations will be cut off, they will have to pay "white label" rights to the national parent for the privilege of having this database on their website, but this local regional station will be charging its regional advertizers retail to sponser songs.

This method will be portable, personalized, and pay-per-click. The future of radio is on the internet.
 
Number #1 nobody wants a song that plays five times when these kids are getting Napster and Rhapsody service with all you can eat music for $10 /month.
The future of radio is going to be WimaX or wi-fi based internet radio station streaming where you pay for a service that you can have In your car that allows you to listen to seemless internet based radio stations of your favorite hometown station or stations.This will be a CD quality or better than Cd quality stream perhaps even surround sound.Something that will blow away even sirius or XM.Sound more like it? ;D
Now forget your fm,am,your ipod and your HD radio because they are all obsolete with this idea!
 
I can has XM?
 
gumbyandpokie999 said:
Number #1 nobody wants a song that plays five times when these kids are getting Napster and Rhapsody service with all you can eat music for $10 /month.
The future of radio is going to be WimaX or wi-fi based internet radio station streaming where you pay for a service that you can have In your car that allows you to listen to seemless internet based radio stations of your favorite hometown station or stations.This will be a CD quality or better than Cd quality stream perhaps even surround sound.Something that will blow away even sirius or XM.Sound more like it? ;D
Now forget your fm,am,your ipod and your HD radio because they are all obsolete with this idea!
Click to expand...

The old way of thinking makes your model seductive. But it has a fatal flaw, its not pay-per-click. Your model cannot compete against google.

As far as your argument that no-one will want a five play song when Napster and Rhapsody are $10/mo, I counter it by saying why get all the music you can eat for $10/m when you could get it for free? The drm in my model is less about protecting copyrights, and more about forcing the listener to gin up clicks, and enhance revenue.

However, this service need not be download based given the technology you outlined, perhaps a streaming solution akin to a netflix cue is another way to keep clicks up and coverage and customizability high.
 
The solution to radio and it's problems has nothing to do with any gadgets or computers. It's about giving people what they want to hear. Yes, I know that is difficult to understand, but it's a theory that retailers and banks have mastered for many years. If you have a city that has 60 plus stations on the air than it would make simple business sense to have a format for everyone. In the current climate that is not the case. Take Country and Standards, even Smooth Jazz now....you are forcing listeners to seek alternatives that I bet they would never have even considered. Would a potential country station in NYC deliver the billing that Lite bills? Probably not, but I, as a shareholder or businessman would rather get whatever piece of the pie that I could. Yet time and time again we see these format changes that limit people's choices. Radio needs to realize that it could do well if it just got back to the basics.
 
UncleBozzle said:
The solution to radio and it's problems has nothing to do with any gadgets or computers. It's about giving people what they want to hear. Yes, I know that is difficult to understand, but it's a theory that retailers and banks have mastered for many years. If you have a city that has 60 plus stations on the air than it would make simple business sense to have a format for everyone. In the current climate that is not the case. Take Country and Standards, even Smooth Jazz now....you are forcing listeners to seek alternatives that I bet they would never have even considered. Would a potential country station in NYC deliver the billing that Lite bills? Probably not, but I, as a shareholder or businessman would rather get whatever piece of the pie that I could. Yet time and time again we see these format changes that limit people's choices. Radio needs to realize that it could do well if it just got back to the basics.
Click to expand...

The technology outlined above does so in a seemless, portable manner. And it can compete in the pay-per-click world.
 
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