I'm a Cincinnati radio guy and in the process of coming to Columbus. Are WBNS-AM's ratings over-inflated because of the Buckeyes/Jackets/Indians or do they generally recieve great ratings (2.0-2.5) range which is very atypical for an all-sports station in any market, especially a 25-100 market? Thanks.
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Explanation about BNS?
- Thread starter billygose
- Start date
First of all...welcome to C-Bus...as far as BNS or otherwise known as "The Fan"...yes the numbers have to be inflated because their local shows are horrendous....from 12 - 2pm its Chris Speilman, who I loved as a Buckeye--but he is awful as a radio personality---clueless is being kind..then at 4pm former Plain Dealer columnist Bruce Hooley rambles for three hours and occasionaly Kirk Herbstreit stops by to break the monotony...the rest of the schedule is ESPN programming...the only advantage BNS has is that is has the radio rights to the Buckeyes...if you are looking for something to listen to sports wise...try 103.9 FM from 4 - 6PM for "Shark on Sports"...a much better local product...
Thank you, I have a very deep history with Columbus and I'm excited about living their full time. Is 1460theFan planning on changing towards a more local/regional sports talk. In Cincinnati we have one station (1530Homer WCKY) that's all local sports all day and another (1360ESPNRadio WSAI) that is all ESPN. I know Columbus is a similar sized market and draws Cleveland (indians/browns/cavs fans) and Cincinnati (Reds/Bengals fans) as well as Columbus (Jackets/Buckeyes). I know this may be a stretch but is that a possiblity for Columbus
R
rdd22
Guest
Reds Fan is off
OSU Indians and Blue Jackets are weekend and evenings. If you pull up ratings for M-F dayparts the numbers you are seeing are in fact accurate. Despite Reds Fan's dislike of the hosts, Columbus is a football town and having Spielman and the occasional Herbstreit does drive BNS's ratings even though it probably costs them a ton.
OSU Indians and Blue Jackets are weekend and evenings. If you pull up ratings for M-F dayparts the numbers you are seeing are in fact accurate. Despite Reds Fan's dislike of the hosts, Columbus is a football town and having Spielman and the occasional Herbstreit does drive BNS's ratings even though it probably costs them a ton.
I dont see BNS's format changing anytime soon...programs should remain where they are...and any topic other than Bucks or Blue Jackets is very rarely discussed on the local shows unless something earthshattering happens--like the Browns going on a winning streak...
S
SeanMGilbow
Guest
My guess is I'm not the only one who misses The Fabulous Sports Babe.
Wow, The Fabulous Sports Babe? That show was a train wreck. The Fan does a great job of driving TSL, and more than any other format, that is what sports radio is all about. They set appointments with their listeners, have really good production value, and are the only full time sports format in town. Until somebody comes along with another full time sports station in the market, The Fan will enjoy the numbers they earn.
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SeanMGilbow
Guest
SportsRadioDoc said:
Doc, would this be because she had a penchant for using rather explosive tactics to disengage rabid Buckeye fans who called early on?
No, Doc, if you want a train wreck...it's spelled W-Y-T-S.
Having said that...1460 The Fan is doing an effective job at reaching its target market. And unlike cookie-cutter Clear Channel, it has a longtime local investment in Columbus.
This month marks 13 years for WBNS-AM as an all-sports station. And there's no reason for the 1460 The Fan to change course.
No, She wasn't a train wreck because of the way she treated Buckeye fans, it was more because of her content and personality as a whole. As for WYTS, CC will have to evaluate if it is worth it to retain the rights to Laura and O'Reilly just to keep them away from a possible FM station that flips to News/Talk. If so, they will also retain the last spot in the ratings. And your last comment, you are correct, The Fan will not flip anytime soon. They are quite comfortable.Sean Gilbow said:
SportsRadioDoc said:
Rush used to score big on that signal back in the day, so there's no reason that these shows (which do okay nationally) shouldn't do well on this station if they give the audience a chance to build. They are really screwing up a good thing with Savage ... the Reds preempt him waaaaaaaaaay too much and he hasn't had a chance to build an audience. Does anybody around here really care about the Reds? They also need to do something with the imaging ... give it some more attitude. The station sounds way too sleepy for my tastes.
I'd give it some attitude! And so would my super-secret, six-word message that would be emblazoned across the top of the WYTS website, and in print advertisements, and on billboards all across America. Any guesses as to those six magic words? (Here's a clue -- any driver reading them on any sign on any street in Columbus would immediately tune in to the station -- he or she would have absolutely no choice!)
Mr. Phenom, baseball season will be over very soon. Well, the World Series won't be decided until late October, but the Reds' season will come to its dismal conclusion on September 30. How much longer after that date do you think Clear Channel should give 1230's audience a "chance to build"? How much longer should it, uh, stay the course?
Mr. Phenom, baseball season will be over very soon. Well, the World Series won't be decided until late October, but the Reds' season will come to its dismal conclusion on September 30. How much longer after that date do you think Clear Channel should give 1230's audience a "chance to build"? How much longer should it, uh, stay the course?
S
SeanMGilbow
Guest
Doc should never have said anything about the Babe which resulted in us getting off topic.
OK, it was me. I will agree to disagree with Doc on the Babe. At least he's not like some of the people I've had to deal with on the subject of talk radio, many of whom (thankfully) don't post here anymore.
But I feel some historical perspective needs to be put on Phenom's comments:
Rush Limbaugh's debut in Columbus was indeed on AM 1230 in 1992, when it was owned by Great American Broadcasting.
When Rush moved to WTVN on January 3, 1994, it was the beginning of the end for WTVN as it evolved from a full-service adult contemporary station to news/talk to pretty much talk with little news to speak of, regardless of how it promotes itself. Rush's move was shortly before Nationwide Communications (owner of WNCI) bought WCOL-AM (now WYTS) and WCOL-FM. (Nationwide would eventually sell the stations to Jacor which became part of Clear Channel.)
It was in September of 1994 that WBNS-AM went from the satellite standards format now on WMNI to all sports, and The Fabulous Sports Babe was the only nationally syndicated show on the schedule during peak listening hours. To me, a person who normally doesn't follow sports, the Babe provided a very entertaining alternative to Rush Limbaugh. With the exception of non-peak hours (such as late-night), the talk was pretty much local. Terry Smith, the voice of the Clippers and Ohio State at the time, had his own talk show right after the babe. And 10TV's Dom Tiberi had a show as well.
As it celebrates its 13th anniversary as a sports station, 1460 The Fan has shown one thing: consistency. It gets the right blend of listeners and ad dollars. It remains locally owned and locally programmed. While hosts like Chris Spielman may not necessarily be as polished as some would like, these guys know their stuff. And unlike WTVN with the firing of longtime Sports Director George Lehner, the Dispatch Media Group is not one to give the heave-ho to anyone with extensive knowledge of sports (especially local) and broadcast experience under their belt. One of those experts, OSU basketball commentator Ron Stokes, is a friend of mine.
Bringing us back to WTVN and WYTS. The news operation is a shell of its former self, and the sports operation is in the same boat. Munch is now heard locally on a competitor. As for the news department, the experience of the likes of John Remy (who I also know personally through my church), Sherry Fisher, Robert Bauer, Dave Clayborne (not sure of the spelling), Don Alexander and the late Sally Wagner is pretty much gone. And with nationally syndicated talk shows taking up more than half the broadcast schedule, the only reason WTVN still has better ratings than it deserves is that it's the only game in town as far as news. I find it laughable that WTVN now has to rely on WBNS for its weather. (Nothing against Chris Bradley, who is real nice guy.)
As for WYTS...in a flash its ratings went back to where they were before becoming a progressive talk station in 2004. Jim Rome is not getting anywhere near the ratings he had when he was on 1460. That's where he started before Jacor/Clear Channel got greedy and took him from 1460 and placed him on 1230. And Bill O'Reilly is about to lose his radio show. Whether Clear Channel will admit it or not, progressive talk generated the most listeners to 1230 in years. And unlike a lot of hard-core liberals who were just as upset with the Reds, the Cavs and even Bowling Green football interrupting programming, I wasn't. Because I knew even sports with few listeners were still a cash cow which carried the rest of the programming which was popular for listeners but not for advertisers.
At least that's how it's supposed to work. But apparently the sports programming wasn't getting enough advertisers either.
Frankly, Phenom, I'm glad Savage is being pre-empted by the Reds and soon the Cavs. Because as a gay man, I do not find amusing any talker who says gay men should get AIDS and die. But unlike those posters that no longer appear on this board (again, thankfully), I have no qualms with you or your listening habits.
I do have some homework for you, though: A little arithmetic. Look at the latest listing by Talkers Magazine of the top talk radio audiences when the new numbers come out very soon. If you divide the number of listeners by the number of affiliates, you might be surprised at who gets more listeners per station. During the period of last measurement of talk show audiences, Stephanie Miller was beating the pants off Glenn Beck as far as number of listeners per station. And the numbers between Rush Limbaugh and Ed Schultz should prove just as interesting.
Of course, I could bring WTDA into the discussion as to why Clear Channel is slowly shooting itself in the foot and, in the process, firing en masse some top-notch air staff in Columbus (along with other markets), but the discussion is supposed to be about 1460 The Fan. And it's my opinion that out of all the different types of talk radio available on commercials stations in Columbus, WBNS is the only station which has its act together.
And just to let you know...since WTPG went off the air, the time I spent listening to the radio is now spent listening to podcasts of Stephanie Miller and Ed Schultz (Jones Radio, not Air America). Between the two of them, I get insight on the day's news (Big Eddie) and lots of comedy (Steph), and both elements I found with the Babe when it came to sports.
And once I've finished listening to the podcasts, I tune in to WBNS...FM (Mix 97.1).
And Doc...before Stephanie Miller came along in 2004, the last talk host I listened to regularly was The Babe. And she went off the air in 1999.
If only Keith Olbermann had a radio show again...
OK, it was me. I will agree to disagree with Doc on the Babe. At least he's not like some of the people I've had to deal with on the subject of talk radio, many of whom (thankfully) don't post here anymore.
But I feel some historical perspective needs to be put on Phenom's comments:
Rush Limbaugh's debut in Columbus was indeed on AM 1230 in 1992, when it was owned by Great American Broadcasting.
When Rush moved to WTVN on January 3, 1994, it was the beginning of the end for WTVN as it evolved from a full-service adult contemporary station to news/talk to pretty much talk with little news to speak of, regardless of how it promotes itself. Rush's move was shortly before Nationwide Communications (owner of WNCI) bought WCOL-AM (now WYTS) and WCOL-FM. (Nationwide would eventually sell the stations to Jacor which became part of Clear Channel.)
It was in September of 1994 that WBNS-AM went from the satellite standards format now on WMNI to all sports, and The Fabulous Sports Babe was the only nationally syndicated show on the schedule during peak listening hours. To me, a person who normally doesn't follow sports, the Babe provided a very entertaining alternative to Rush Limbaugh. With the exception of non-peak hours (such as late-night), the talk was pretty much local. Terry Smith, the voice of the Clippers and Ohio State at the time, had his own talk show right after the babe. And 10TV's Dom Tiberi had a show as well.
As it celebrates its 13th anniversary as a sports station, 1460 The Fan has shown one thing: consistency. It gets the right blend of listeners and ad dollars. It remains locally owned and locally programmed. While hosts like Chris Spielman may not necessarily be as polished as some would like, these guys know their stuff. And unlike WTVN with the firing of longtime Sports Director George Lehner, the Dispatch Media Group is not one to give the heave-ho to anyone with extensive knowledge of sports (especially local) and broadcast experience under their belt. One of those experts, OSU basketball commentator Ron Stokes, is a friend of mine.
Bringing us back to WTVN and WYTS. The news operation is a shell of its former self, and the sports operation is in the same boat. Munch is now heard locally on a competitor. As for the news department, the experience of the likes of John Remy (who I also know personally through my church), Sherry Fisher, Robert Bauer, Dave Clayborne (not sure of the spelling), Don Alexander and the late Sally Wagner is pretty much gone. And with nationally syndicated talk shows taking up more than half the broadcast schedule, the only reason WTVN still has better ratings than it deserves is that it's the only game in town as far as news. I find it laughable that WTVN now has to rely on WBNS for its weather. (Nothing against Chris Bradley, who is real nice guy.)
As for WYTS...in a flash its ratings went back to where they were before becoming a progressive talk station in 2004. Jim Rome is not getting anywhere near the ratings he had when he was on 1460. That's where he started before Jacor/Clear Channel got greedy and took him from 1460 and placed him on 1230. And Bill O'Reilly is about to lose his radio show. Whether Clear Channel will admit it or not, progressive talk generated the most listeners to 1230 in years. And unlike a lot of hard-core liberals who were just as upset with the Reds, the Cavs and even Bowling Green football interrupting programming, I wasn't. Because I knew even sports with few listeners were still a cash cow which carried the rest of the programming which was popular for listeners but not for advertisers.
At least that's how it's supposed to work. But apparently the sports programming wasn't getting enough advertisers either.
Frankly, Phenom, I'm glad Savage is being pre-empted by the Reds and soon the Cavs. Because as a gay man, I do not find amusing any talker who says gay men should get AIDS and die. But unlike those posters that no longer appear on this board (again, thankfully), I have no qualms with you or your listening habits.
I do have some homework for you, though: A little arithmetic. Look at the latest listing by Talkers Magazine of the top talk radio audiences when the new numbers come out very soon. If you divide the number of listeners by the number of affiliates, you might be surprised at who gets more listeners per station. During the period of last measurement of talk show audiences, Stephanie Miller was beating the pants off Glenn Beck as far as number of listeners per station. And the numbers between Rush Limbaugh and Ed Schultz should prove just as interesting.
Of course, I could bring WTDA into the discussion as to why Clear Channel is slowly shooting itself in the foot and, in the process, firing en masse some top-notch air staff in Columbus (along with other markets), but the discussion is supposed to be about 1460 The Fan. And it's my opinion that out of all the different types of talk radio available on commercials stations in Columbus, WBNS is the only station which has its act together.
And just to let you know...since WTPG went off the air, the time I spent listening to the radio is now spent listening to podcasts of Stephanie Miller and Ed Schultz (Jones Radio, not Air America). Between the two of them, I get insight on the day's news (Big Eddie) and lots of comedy (Steph), and both elements I found with the Babe when it came to sports.
And once I've finished listening to the podcasts, I tune in to WBNS...FM (Mix 97.1).
And Doc...before Stephanie Miller came along in 2004, the last talk host I listened to regularly was The Babe. And she went off the air in 1999.
If only Keith Olbermann had a radio show again...
Sean Gilbow said:
I think you have your facts wrong here. Great American is the successor to Taft, which owned WTVN. I agree with your thoughts on WTVN, however the reality is that labor is usually the largest expense in any business and in any mature industry costs become a major issue since you cannot count on growth to increase profits. Radio is a 90-year old industry that was shielded from the market due to government regulations. It should have gone throught the same competitive issues other industries have been through many years ago.
I don't like it--I also think the quality has gone down in many respects. I also think the quality has also improved in many respects. Bottom line is that if the auto industry were protected from market forces like the broadcast industry was, we's still be driving 1975 Ford Pintos right now.
Sean Gilbow said:
This I agree with. It is a luxury to have a quality broadcaster (relatively speaking) that is locally owned. Too bad they don't have a better signal ... their nighttime signal is so bad anymore I heard static at Greenlawn & 71 last night.
Sean Gilbow said:
Like him or not, Savage is very entertaining. He must be to have the third-highest rated talk show after Rush and Hannity. But that misses the point ....... you want quality, sleepy, thoughtful entertainment? Well, that's what NPR is for. But I don't think most people do -- I don't think people really want to discuss the lofty issues of the day so much as they want to sit back and be entertained. The nice things about these shows is that you also might learn a few things along the way. I'm not a big fan of Hannity, but Rush and Savage are both awesome in my way of looking at things. And with Rush, love him or hate him, at least you do hear a different perspective on the news than what you hear from the press-release puppets in the mainstream media.
The news media fas fallen asleep on the job. The news media is good at reporting accidents and crime and you can't really frame this kind of news via press release, otherwise, they are puppets of managed news and press releases. Unless you are a reporter for the New York Times or the Wall Street Journal, to me it appears that very little thought goes into any news coverage related to issue and government reporting. This open discussion does educate people and helps them form an opinion and regardless of what others think, I think the majority usually gets it right.
Rush and the talkers get a lot of flack for this, but I think they do a great service to this country when issues like immigration are openly talked about, discussed and exposed for what they really are. Look how serious the government is starting to get about enforcing immigration laws after the most recent uproar. That wouldn't have happened without the recent discussion. We also didn't receive much reporting about ILLLEGALS and their obnoxious protests demanding to stay in this country (as if they had a right to) until this issue was brought into focus.
Mind you, I'm not necessarily against immigrants. I think there's a valid point about them taking some jobs Americans don't want (like chicken-plucking and hotel cleaning). But then there's other jobs like construction, hanging drywall, or roofing ...... where they absolutely are taking well-paying jobs from Americans.
S
SeanMGilbow
Guest
Phenom, I do need to correct myself on the ownership history. WCOL-AM was under the ownership of Great Trails Broadcasting.
As for the rest of the thread, I can now blame you to taking this way off topic. We are talking about why 1460 The Fan has been so consistently successfully.
Your comments regarding the costs of labor are sure to infuriate a lot of us who were in this business who cared about bringing out out a quality product--only to move on to other careers where we were better financially rewarded for our efforts.
The comments that started this thread were about the quality of 1460 The Fan. Granted, the local hosts may not be the most polished, but they know their material and are bringing in the right blend of listeners and advertisers.
As far as quality, I believe the quality of radio has gone down considerably because of the cost-cutting you apparently champion. And the fact that you enjoy listening to a man like Michael Savage whose anti-gay comments border on violating Columbus' laws on hate speech makes me wonder how you really do think.
Because of cost-cutting and media consolidation, radio (and AM radio especially) has lost its local flavor. You could listen to a station in Columbus and it will sound like a station in Cleveland or New York or Los Angeles. Sports radio is probably the one format that consistently assures local flavor. And 1460 The Fan is a good example of that.
Talk radio is not what it was when Larry King ruled the roost. That was a time when local talk hosts dominated the airwaves on news/talk stations. They booked fascinating guests, and they made the shows fun to listen to without offensive material. Jim Bohannon comes from that era since he was a fill-in for Larry King. Stephanie Miller is probably the closest to emulating the talk shows of the past while being among the political shows which dominate talk airwaves.
But the cookie-cutter programming of companies like Clear Channel took away the ability of hosts to do Larry King-style shows today. Case in point: Steve "Boom Boom" Cannon, one of the casualties at WTVN. He never was the same when he ended up having to go political instead of when he focused on what he did best here and in Cleveland and Akron: great guests, trivia contests and items of interest only to listeners in his market.
Akron, believe it or not, is probably the best-programmed radio market in the state right now. The number 1 station, WNIR-FM, is locally owned and features local talkers during all but the wee hours of the morning. The format has been around for more than 25 years. Non-commercial WKSU (classical) and commercial WAKR/WONE/WQMX (adult standards/rock/country) are consistently recognized by the Associated Press among the best news operations in the state. All are locally owned, and Clear Channel's Akron stations (much as they try) cannot catch them in the ratings.
WAKR was also recognized by the AP as having the best sports operation--not Clear Channel's all-sports station which flipped from progressive talk and now doesn't appear in the latest Arbitrons. WAKR carries Ohio State, as well as the Cavs, Browns and Indians, and even Clear Channel knows from past experience not to mess with taking the games off WAKR.
But let's get back to 1460 The Fan--actually, its owner, The Dispatch Media Group. Apparently, they are doing things right on both FM and AM. Earlier this year, for the first time since changing formats in 2001, Mix 97.1 beat Sunny 95 during one of the Arbitrend periods. The result was the exit of Sunny's longtime program director and, just last week, its midday host who was competing with Sue Layton, Mix 97.1's music director.
As much as I would love the Dispatch Media Group to buy an AM station in this market and make it a news/talk station that would beat the pants off WTVN, the performance of both 1460 The Fan and Mix 97.1 are sure to give Clear Channel major fits, with Sunny suffering some collaterol damage (unless they get the hint and freshen the music like Sue Layton does).
For now, there's no need to change the formula. And even the readers of The Other Paper agree that the Best Buckeye Coverage is on....
Sports Radio 1460 The Fan.
As for the rest of the thread, I can now blame you to taking this way off topic. We are talking about why 1460 The Fan has been so consistently successfully.
Your comments regarding the costs of labor are sure to infuriate a lot of us who were in this business who cared about bringing out out a quality product--only to move on to other careers where we were better financially rewarded for our efforts.
The comments that started this thread were about the quality of 1460 The Fan. Granted, the local hosts may not be the most polished, but they know their material and are bringing in the right blend of listeners and advertisers.
As far as quality, I believe the quality of radio has gone down considerably because of the cost-cutting you apparently champion. And the fact that you enjoy listening to a man like Michael Savage whose anti-gay comments border on violating Columbus' laws on hate speech makes me wonder how you really do think.
Because of cost-cutting and media consolidation, radio (and AM radio especially) has lost its local flavor. You could listen to a station in Columbus and it will sound like a station in Cleveland or New York or Los Angeles. Sports radio is probably the one format that consistently assures local flavor. And 1460 The Fan is a good example of that.
Talk radio is not what it was when Larry King ruled the roost. That was a time when local talk hosts dominated the airwaves on news/talk stations. They booked fascinating guests, and they made the shows fun to listen to without offensive material. Jim Bohannon comes from that era since he was a fill-in for Larry King. Stephanie Miller is probably the closest to emulating the talk shows of the past while being among the political shows which dominate talk airwaves.
But the cookie-cutter programming of companies like Clear Channel took away the ability of hosts to do Larry King-style shows today. Case in point: Steve "Boom Boom" Cannon, one of the casualties at WTVN. He never was the same when he ended up having to go political instead of when he focused on what he did best here and in Cleveland and Akron: great guests, trivia contests and items of interest only to listeners in his market.
Akron, believe it or not, is probably the best-programmed radio market in the state right now. The number 1 station, WNIR-FM, is locally owned and features local talkers during all but the wee hours of the morning. The format has been around for more than 25 years. Non-commercial WKSU (classical) and commercial WAKR/WONE/WQMX (adult standards/rock/country) are consistently recognized by the Associated Press among the best news operations in the state. All are locally owned, and Clear Channel's Akron stations (much as they try) cannot catch them in the ratings.
WAKR was also recognized by the AP as having the best sports operation--not Clear Channel's all-sports station which flipped from progressive talk and now doesn't appear in the latest Arbitrons. WAKR carries Ohio State, as well as the Cavs, Browns and Indians, and even Clear Channel knows from past experience not to mess with taking the games off WAKR.
But let's get back to 1460 The Fan--actually, its owner, The Dispatch Media Group. Apparently, they are doing things right on both FM and AM. Earlier this year, for the first time since changing formats in 2001, Mix 97.1 beat Sunny 95 during one of the Arbitrend periods. The result was the exit of Sunny's longtime program director and, just last week, its midday host who was competing with Sue Layton, Mix 97.1's music director.
As much as I would love the Dispatch Media Group to buy an AM station in this market and make it a news/talk station that would beat the pants off WTVN, the performance of both 1460 The Fan and Mix 97.1 are sure to give Clear Channel major fits, with Sunny suffering some collaterol damage (unless they get the hint and freshen the music like Sue Layton does).
For now, there's no need to change the formula. And even the readers of The Other Paper agree that the Best Buckeye Coverage is on....
Sports Radio 1460 The Fan.
G
gcotton
Guest
I think that 103.9 picking up the Steelers games was a nice addition. (I'm defanitly not a Pittsburgh fan by any means) Shark does have the best local sports show. Only wish he was on earlier in the day. Also hoping that 103.9 picks up some other sports programs, ie; Baseball playoff games that air during the day, major college games, and maybe some others.
You are right on the money about this. Stations have cut staffing to the point that content has suffered. As far as Savage's anti-gay message, I don't like it one bit, and if I were gay I may feel more strongly about tuning him out, but that doesn't mean I condone his opinions on that topic. If I were to change the channel every time I disagreed with a talk host, I'd be listening to my iPod.
I hear what you are saying here too, but 1460 only has 5 hours of local programming between the hours of 6a-7p M-F. Compare that to the local programming on WTVN during the same dayparts. Which is the better example of "local flavor"?
Mix 97.1 Hired a new PD about a year ago. Since then, they have been improving in the ratings in each book culminating with the jump over Sunny. Way to go Jay!
SportsRadioDoc said:
Not so sure about piling on the accolades for 97.1...based on the last two trends (including the new one just released), the summer book may show them right back at their previous low point, reached just before Jeff Ballentine exited. They're close to that in the two trends.
Sean Gilbow said:
Sean:
Just for the record:
It was Great Trails Broadcasting Corporation (out of Dayton) who owned WCOL-AM when Rush was on. You are correct. He got very good numbers for us during those days. He was moved by his syndicator to WTVN for the bigger signal...but that was prior to the Nationwide sale (though not too awfully far away from it.)
Of your comments about the current Talkers list...Ed Schultz comes out the best of all of the "progressive" talkers.
3.5 million listeners (on a par with syndicated consumer advocate Clark Howard). Ed may not be Rush in terms of audience, but he does seem to be gaining traction. (You see, Sean, you and I may differ somewhat politically, but I'm honest when it comes to radio performance.) A lot of the other prog-talkers are below 1.5 million listeners...but, we'll
see. There's still room for growth. Again, as I've said before "entertainment" is the key, not "ideology".
As far as WYTS is concerned...it appears, to this one person's opinion, to be on the same level to Columbus as Dayton's WONE-AM. They don't care what numbers it gets...if...it can make a few dollars and pay the electric bill.
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