• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Extraps/Thoughts about Jack

J

Jay_F

You asked for them and here they are...25-54 extraps.

KISF-KOMP-KSNE-KVEG-KWID-KMXB-KKJJ-KWNR-KXTE-KKLZ-KQOL-KXPT-KCYE-KLUC-KSTJ-KRGT-KQRT-KXNT-KOAS

A few comments: I know everyone loves extraps but keep in mind the sample size for one individual month is not that great, wild swings can happen, for example STAR had a great January and then a brutal February. Or how about a station like HOT 97.5 that normally only does good in young demos hitting #4 25-54 for the month of February?!! Use caution when looking at extraps.

One station that caught my attention was KKJJ. JACK was #1 in January and #7 in February (keep in mind how fragmented the market is, only one share seperates station #5 and #10). Which do you think is the most likely scenario for JACK?...

1. February was a fluke low month, JACK will return as a top 3 station in future months, often being #1 or #1 English language.

2. The novelty has worn off, JACK might not be #1 again, but KKJJ can maintain this decent share and ranking for months or even years to come and make good money for CBS with the added bonus of low overhead.

3. The party is over for JACK. It was nothing more than a fad. The station will keep tanking until it is the lowest rated full signal station in Las Vegas.
 
> You asked for them and here they are...25-54 extraps.
>
KISF-KOMP-KSNE-KVEG-KWID-KMXB-KKJJ> -KWNR-KXTE-KKLZ-KQOL-KXPT-KCYE-KLUC-KSTJ-KRGT-KQRT-KXNT-KOAS
>
>
> A few comments: I know everyone loves extraps but keep in
> mind the sample size for one individual month is not that
> great, wild swings can happen, for example STAR had a great
> January and then a brutal February. Or how about a station
> like HOT 97.5 that normally only does good in young demos
> hitting #4 25-54 for the month of February?!! Use caution
> when looking at extraps.
>
> One station that caught my attention was KKJJ. JACK was #1
> in January and #7 in February (keep in mind how fragmented
> the market is, only one share seperates station #5 and #10).
> Which do you think is the most likely scenario for JACK?...
>
> 1. February was a fluke low month, JACK will return as a top
> 3 station in future months, often being #1 or #1 English
> language.
>
> 2. The novelty has worn off, JACK might not be #1 again, but
> KKJJ can maintain this decent share and ranking for months
> or even years to come and make good money for CBS with the
> added bonus of low overhead.
>
> 3. The party is over for JACK. It was nothing more than a
> fad. The station will keep tanking until it is the lowest
> rated full signal station in Las Vegas.
>


Nice work Jay, thanks. My hearts wish on your well crafted three questions above is that Jack tanks and sinks to the bottom. My brain tells me option number two may be the most likely. Please God, let my heart be right. Maybe CBS would put on a new format and actually hire an airstaff......Nahhhh!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom