Interesting series of factoids from Radio Magazine on the state of DAB.
http://radiomagonline.com/digital_radio_update/digital-radio-update-030409/#studies
Note particularly the author's "A Tale of Two Studies" which is an analysis of the Jacobs Media survey on behalf of Public Radio.
Quote:
"I expected the study...to say some positive things about HD Radio adoption and how it is becoming a factor in shaping how listeners use public radio. But what I found was something quite different."
"...only about 3 percent of respondents reporting access to an HD Radio receiver, the technology was succinctly defined as remaining in the embryonic stage."
Quoting from the Jacobs report itself:
"the HD Radio initiative's impact is miniscule, and fraught with several practical barriers that may hamper future growth."
To quote the author: Ouch!
C5
http://radiomagonline.com/digital_radio_update/digital-radio-update-030409/#studies
Note particularly the author's "A Tale of Two Studies" which is an analysis of the Jacobs Media survey on behalf of Public Radio.
Quote:
"I expected the study...to say some positive things about HD Radio adoption and how it is becoming a factor in shaping how listeners use public radio. But what I found was something quite different."
"...only about 3 percent of respondents reporting access to an HD Radio receiver, the technology was succinctly defined as remaining in the embryonic stage."
Quoting from the Jacobs report itself:
"the HD Radio initiative's impact is miniscule, and fraught with several practical barriers that may hamper future growth."
To quote the author: Ouch!
C5