> Hey I can tell you that growing up in San Diego XTRA has
> been
> an English frequency since the 1950's. The real point is
> there
> are a hell of a lot of U.S. based Spanish stations now in
> markets
> like San Diego, where there used to be 1-2.
I'm not sure I follow you. There were no US based Spanish stations until 1999, when KLQV and KLNV went on. Now there are 3, including 1130 AM with a religious format.
> My hope is they
> keep
> increasing to thbe point of total fragmentation, and the
> huge
> advantage that they have (both from Arbitron methodology &
> population trends) will lessen.
Whether US based or Tijuana based, I see no difference exscept that determined by signal coverage. Tijuana has had many, many Spanish stations for decades. The best get audience on both sides of the border, the bad ones do not.
> I find the whole 690 switch
> a little funny, sounds like a format which isn't very
> relevant
> to Hispanics in the San Diego area.
Talk? Mexico City has about 15 talk stations, including 5 on FM. The format is very viable. What is needed is the right programming. The new owners seem very good at that, in fact.
> One thing I've found is
> up
> until recently an owner of Spanish language stations would
> sign
> the station off the air before going to an English format,
> no
> matter how bad their ratings were.
I thought that had more to do with the Union in Mexico and moving studios than with any other issue. In fact, in Mexico it is fairly normal for a station to go off a few days for a format change.
> I find that somewhat
> racist,
> but more importantly bad business.
Why bad business? They are just trying to minimize backlash.
> I will say this, if many
> of
> the major mainstream radio groups paid as much attention to
> their
> product as Hispanic groups have, local radio would be better
> off.
Except for Entravision and Bustos Media, nearly no voice tracking and lots of community involvement.
>
>
>
>
>
> > You and I both know, David, that perception is reality!
> >
> > Anyone with a memory knows what you're saying is true.
> Those
> > with short historical attention spans will not.
> >
> > I think Wulf's point is that it feels like the number of
> > Spanish stations is increasing - even though they're
> simply
> > returning to what they were prior to US control.
> >
> > - Doc
> >
> > > > At one point the San Diego market will be
> oversaturated
> > > with
> > > > Latino stations, especially in that there is an Anglo
> > > > backlash brewing.
> > >
> > > There are fewer stations in Spanish than there were 10
> > years
> > > ago. Many of the FMs converted to English, and 1090
> > > converted from Spanish to English, as did 1700.
> > >
> > > Remember, Tijuana is a top 10 Mexican market, with
> > > population very nearly the same as the San Diego market.
>
> > >
> > > There are only 2 US licensed Spanish FMs on the dial,
> and
> > > one AM, which is religious.
> > >
> > > HArdly the stuff of backlash, especially on the Mexican
> > > border.
> > >
> >
>
> been
> an English frequency since the 1950's. The real point is
> there
> are a hell of a lot of U.S. based Spanish stations now in
> markets
> like San Diego, where there used to be 1-2.
I'm not sure I follow you. There were no US based Spanish stations until 1999, when KLQV and KLNV went on. Now there are 3, including 1130 AM with a religious format.
> My hope is they
> keep
> increasing to thbe point of total fragmentation, and the
> huge
> advantage that they have (both from Arbitron methodology &
> population trends) will lessen.
Whether US based or Tijuana based, I see no difference exscept that determined by signal coverage. Tijuana has had many, many Spanish stations for decades. The best get audience on both sides of the border, the bad ones do not.
> I find the whole 690 switch
> a little funny, sounds like a format which isn't very
> relevant
> to Hispanics in the San Diego area.
Talk? Mexico City has about 15 talk stations, including 5 on FM. The format is very viable. What is needed is the right programming. The new owners seem very good at that, in fact.
> One thing I've found is
> up
> until recently an owner of Spanish language stations would
> sign
> the station off the air before going to an English format,
> no
> matter how bad their ratings were.
I thought that had more to do with the Union in Mexico and moving studios than with any other issue. In fact, in Mexico it is fairly normal for a station to go off a few days for a format change.
> I find that somewhat
> racist,
> but more importantly bad business.
Why bad business? They are just trying to minimize backlash.
> I will say this, if many
> of
> the major mainstream radio groups paid as much attention to
> their
> product as Hispanic groups have, local radio would be better
> off.
Except for Entravision and Bustos Media, nearly no voice tracking and lots of community involvement.
>
>
>
>
>
> > You and I both know, David, that perception is reality!
> >
> > Anyone with a memory knows what you're saying is true.
> Those
> > with short historical attention spans will not.
> >
> > I think Wulf's point is that it feels like the number of
> > Spanish stations is increasing - even though they're
> simply
> > returning to what they were prior to US control.
> >
> > - Doc
> >
> > > > At one point the San Diego market will be
> oversaturated
> > > with
> > > > Latino stations, especially in that there is an Anglo
> > > > backlash brewing.
> > >
> > > There are fewer stations in Spanish than there were 10
> > years
> > > ago. Many of the FMs converted to English, and 1090
> > > converted from Spanish to English, as did 1700.
> > >
> > > Remember, Tijuana is a top 10 Mexican market, with
> > > population very nearly the same as the San Diego market.
>
> > >
> > > There are only 2 US licensed Spanish FMs on the dial,
> and
> > > one AM, which is religious.
> > >
> > > HArdly the stuff of backlash, especially on the Mexican
> > > border.
> > >
> >
>