Rigid requirements for equal access to the airwaves may not be the panacea its proponents make it out to be and could actually exclude some individuals and points of view from being heard. It would also allow network and station legal departments to micromanage programming decisions currently made by program directors and talk show hosts. A case in point:
Back in the presidential campaign of 1980, the League of Women Voters sponsored a debate between Ronald Reagan and Jimmy Carter and considered including independent candidate John Anderson, whose polls were above the League's eligibility threshold of 15% and who had the endorsement of some established state third parties, most notably New York's Liberal Party. When Anderson's polls fell below 15%, possibly due to a lack of broadcast coverage, the league decided to exclude him from the debates, fearing that to include him would open the door to other independents such as the controversial, if not infamous, Lyndon LaRouche. The networks had no problem covering the proposed two-way debate, as it was a bona fide news event exempted from the Equal Time Rule. But then, in stepped the fledgling CNN, who set John Anderson up in another venue a thousand miles away, and, through the magic of modern broadcast technology, was prepared to feed a somewhat delayed "three-way debate" to anyone willing to air it.
News directors loved the idea, but, while they were figuring out ways for their stations to air the CNN production, the stations' legal departments shot down the plan, taking the position that the CNN production, however newsworthy it might have been in and of itself, was not a bona fide news event like the original two-way debate and that to air it would subject the stations themselves, but not CNN, to the equal time rule. Many broadcasting experts, including a former FCC Commissioner, disagreed, but the lawyers prevailed. As I recall, the only major broadcaster to air the CNN fed was PBS.
As a Liberal, albeit a regular listener to Conservative talk radio (WABC - several hours per day), I am, at times, a bit uncomfortable with the constant, and often heavy-handed, barage of right-wing ideology, and especially the confrontational, batting-cage style of guys like Marc Levin, who I think may have been Bob Grant (or maybe even Joe Pyne) in a previous lifetime. But I listen nonetheless, because it gives me perspective on key issues, because it keeps me mindful of the hipocrisy that pervades both ends of the political spectreum, and because I continue to be entertained.
As for access by opposing viewpoints, most of talk radio's shows are call-in shows, and I've often heard Conservative hosts literally begging for Liberal callers. And I've noticed, too, that the more gentlemanly hosts get the more intelligent callers with the more substantive and articulate presentations of their positions, while the more confrontational and condescending hosts attract more of the naive dorks they like to vilify. But talk radio must, of necessity, be a smorgasbord of personal styles or it will become boring, hence the contrasts between the morning shows like Curtis & Kuby and John Gambling and the later, perhaps more evangelical, shows like Rush (who is in a class by himself), Sean Hannity, the otherwise brilliant Marc Levin who tends to attract Liberal masochists who are an embarassment to the rest of us, Jerry Agar (did I spell his name right?), who is dumber, but not quite as obnoxious as, Michael Savage, Laura Ingraham, who is kinda like the Howard Stern of Neocon polemics, and then, the refreshingly bizarre, but always enlightening, Coast-to-Coast, which, in a tradition pioneered by Long John Nebel decades ago, reminds us that things aren't always what they seem.
Yes, not all the shows are fairly balanced, and opposing viewpoints are often ridiculed, but the better callers with the more cogent arguments do get heard, and many hosts do solicit expert opposing opinions on controversial issues, if only to facilitate a more interesting discussion. But imagine what a lineup like WABC's weekday schedule would be like if Phil Boyce, or the station's legal department, had to stand there with a stopwatch, ensuring that each show met its quotas, and how could anyone anticipate and identify the many shades of opinion on each topic such that each might have its time on air? Sure, talk radio could be less preachy and more cerebral, but would it be entertaining enough to attract audiences and sponsors? Could commercial stations compete and survive if, like public broadcasters, they programmed to diverse niches without regard to ratings or revenues? A station may have the best hosts, shows, and discussions on the band, but, if it doesn't have the audiences and viable demographics, it may as well have the worst.
If the proponents of a revitalized fairness doctrine want to ensure fairness and balance, then they should convene hearings and conferences on ways to do that before drafting legislative solutions that might make things even worse. With all the alternate, largely unregulated, communications media that have been created since 1987, the finite nature of the AM spectrum becomes less important with every passing year. While more considerate and accommodating talk formats might be a breath of fresh air, this change should be driven by the marketplace with only the most egregious abuses subject to FCC intervention. The best way for stations to serve the public interest is to keep the public interested. It's that simple.