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Fall '09 ratings...

X

xxdnjxx

Looks like since WRWM i94 switched to CHR they gained ratings! I'm absolutely shocked.... WFMS seemed to have quiet a jump in the ratings to... Thoughts?
 
Half a share up or down in the 12+ is completely insignificant.

Notice WNOU was up also.

There's something that doesn't add up for me. 73.2 shares were listed in the summer book, and 75.7 shares in this book. I guess the translation is that non-comms as a group were way down. Either that or the listening to marginal stations not receiving the 0.5 share number was way up.
 
It looks like a lot of diaries dropped on the South side. You can tell that happens when you see the Columbus stations show up in the book. Also WCBK and WFDM.
 
Dear PTBoardOp94 -
If you are looking at the public-reported 12+ numbers, there are stations being excluded by Aribitron [non-subscribing] that have measurable audience - Continental [hispanic stations], Davidson, WBRI-AM, Radio Disney - so the local 12+ published numbers will never add up.
 
mouseman, I'm aware that a number of stations are not reported. I was offering an explanation for why many of the reported stations were up, and relatively few were down.
 
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