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Fall Arbitron Out: Analysis

> Looking over the past 4 years at Q's numbers at least, the
> station has dipped in the fall and bounced back in the
> winter every time. Does this mean that people's interest in
> country is seasonal? Is it just a weird Arbitron fluke?
> Does RodeoHouston give country a spike in the winter book?
> Your guess is as good as mine, but I lean towards the
> Arbitron fluke.
>

The Rodeo play any part in the Country rebound?
 
Having spent the last couple of decades in Country radio, I think I can shed a little light on what's happened to Country, at least in Houston. About five or six years ago, someone...probably a consultant...got the idea to use former CHR programmers and jocks to staff the Country stations. They started judging the music on the basis of their CHR tastes. Country music started sounding more CHR. The numbers started trending downward. More former CHR jocks started showing up at Country stations and some of them assimilated into the Country lifestyle, beautifully. In doing so, they brought CHR excitement to a Country culture and they had a ball. Others didn't do so well and they ended up lost like Charlie Daniel's "Uneasy Rider". Country just needs to 'get country' again. Country RADIO needs to do the same. Until it does, Country will just be a secondary format.

Regarding the Rodeo: There's no doubt about it, Rodeo is a big help to the Country stations. If you're a Country station and you're not participating in Rodeo, I mean, BEING THERE, getting out and about handing out your promotional stuff, shaking hands, volunteering for Rodeo committees, then you're just going to be left in the dirt. Country audiences are fiercly loyal, but, you've got to be THEIR radio station to earn that loyalty. If you want to talk to someone who really knows what I'm talking about, talk to Tiller. HE KNOWS COUNTRY!

One more thing: During my years at KENR, (1977-1980) a good one-fifth to one-quarter of our playlist was made up of local/regional artists. Talk about exciting radio!
 
To illustrate my last posting:

"WE NEED A BIG CAT AND KITTY Clear Channel's New Cat Country 102.7 is prowlin'and growlin' across the nation. We're looking for a Big Cat and Kitty for mornings. If you talk to the listeners and the audience in the most intregal part of your show,we want to hear your audio. CHR/AC experience is essential. Male and Female team or seperate situations. This is going to be a huge battle and we need focus, dedication,passion and creativity. Please send audio and resume to: HR/ClearChannel Fresno, 83 E. Shaw, Suite 150, Fresno, CA 93710. EOE/MF Clear Channel Fresno is an equal opportunity employer."

Okay, 'splain that to me. Just why is CHR/AC experience ESSENTIAL? Is there something they do in CHR that isn't done in Counry? Having worked them both, I can't think of what it is. And they wonder why Country shares have fallen!
 
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