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Fall Arbitron

R

RoddyFreeman

No, I'm not going to post numbers.

But I will say that V-103 edged out WSB-AM (in 12+), and that Christmas music was a good thing for all involved, especially Lite FM, which zoomed to near the top. (And Christmas music took up--I'm guessing--about half of the survey period.)

A few months ago I thought this would be Q100's best book ever. It sure wasn't.
 
> A few months ago I thought this would be Q100's best book
> ever. It sure wasn't.
>

Last month killed Q.

Think of murphy's law. Q tripled their signal, had a huge xmas show, gave a way a place at Alantic Station for a year...crappy November. 97 Jamz had the biggest book in the history of the station, flipped to The River.

The gods of Arbitron are a fickle bunch.
 
> > A few months ago I thought this would be Q100's best book
> > ever. It sure wasn't.
> >
>
> Last month killed Q.
>
Whats the reason behind the lasst month's disappointing ratings?
 
It's Atlanta's First Book As A Top 10 Radio Market

So these ratings will probably hold a special place, and put some pressure on everyone.
 
> Whats the reason behind the lasst month's disappointing
> ratings?
>

No clue, they weren't doing anything different from the norm. But as much as they fell, it had to be book placement, or bad sample...or something on Arb's end. I know people say that whenever a book doesn't fall in their favor...but MAN. From what I've heard, they've pulled back up to where they were before, so it was Arbitron wobble.
 
> > Whats the reason behind the lasst month's disappointing
> > ratings?
> >
>
> No clue, they weren't doing anything different from the
> norm. But as much as they fell, it had to be book
> placement, or bad sample...or something on Arb's end. I
> know people say that whenever a book doesn't fall in their
> favor...but MAN. From what I've heard, they've pulled back
> up to where they were before, so it was Arbitron wobble.
>
Any clue how Denny Shaffer's doing at the Bldg. of Death in relationship to Glenn Beck before him?
 
> > Whats the reason behind the lasst month's disappointing
> > ratings?
> >
>
> No clue, they weren't doing anything different from the
> norm. But as much as they fell, it had to be book
> placement, or bad sample...or something on Arb's end. I
> know people say that whenever a book doesn't fall in their
> favor...but MAN. From what I've heard, they've pulled back
> up to where they were before, so it was Arbitron wobble.
>

That's the biggest problem. There is never a consistent sample.
 
Re: WSB's reign of terror is finally over

> Man was I glad to see WVEE claim the spot of #1 in Atlanta.
> I hope they put it in their promos.
>

Good for V. But WSB-A is still very strong. There are very few other AM stations anywhere in the U.S that can claim being # 2 25-54. Also #7 18-34 is almost unheard of for an AM.
 
Re: WSB's reign of terror is finally over

> Man was I glad to see WVEE claim the spot of #1 in Atlanta.
> I hope they put it in their promos.
>

It's true V is #1, but WSB is actually up in share from a year ago.
 
Re: WSB's reign of terror is finally over

> Man was I glad to see WVEE claim the spot of #1 in Atlanta.
> I hope they put it in their promos.
>

I am so sick of WSB--Hope they fall further--They need a shakeup. Who wants to hear RE-BORTZ?????????????- The programming sucks.
They are so predictable, and have been resting on their laurels for way too long.
 
> > > Whats the reason behind the lasst month's disappointing
> > > ratings?
> > >
> >
> > No clue, they weren't doing anything different from the
> > norm. But as much as they fell, it had to be book
> > placement, or bad sample...or something on Arb's end. I
> > know people say that whenever a book doesn't fall in their
>
> > favor...but MAN. From what I've heard, they've pulled
> back
> > up to where they were before, so it was Arbitron wobble.
> >
> Any clue how Denny Shaffer's doing at the Bldg. of Death in
> relationship to Glenn Beck before him?

It couldn't have been too good, seeing how the rest of the station tanked. But hey, Denny is best friends with OM Mike Wheeler and isn't that what's REALLY important??
 
Re: Denny Shaffer

> Any clue how Denny Shaffer's doing at the Bldg. of Death in
> relationship to Glenn Beck before him?

(I'm not sure when the change actually took place, so I'll compare to 2 previous)

*8a-12p Mon-Fri

P12+ AQH Share -- Fa05 up 7% vs Su05, unchanged from Sp05
P25-54 AQH Share -- Fa05 unch. vs Su05, down about 15% from Sp05
M25-54 AQH Share -- Fa05 up 60% vs Su05, down about 25% from Sp05
 
Re: Denny Shaffer

> > Any clue how Denny Shaffer's doing at the Bldg. of Death
> in
> > relationship to Glenn Beck before him?
>
> (I'm not sure when the change actually took place, so I'll
> compare to 2 previous)
>
> *8a-12p Mon-Fri
>
> P12+ AQH Share -- Fa05 up 7% vs Su05, unchanged from Sp05
> P25-54 AQH Share -- Fa05 unch. vs Su05, down about 15% from
> Sp05
> M25-54 AQH Share -- Fa05 up 60% vs Su05, down about 25% from
> Sp05
> Actually Glenn Beck has been off GST for more than ten months and was replaced by the "host for a day" fiasco. I'm sure Denny would look even worse if you went back to Glenn Beck's last complete book.
 
Re: Denny Shaffer

> Actually Glenn Beck has been off GST for more than ten months and was replaced
> by the "host for a day" fiasco. I'm sure Denny would look even worse if you went > back to Glenn Beck's last complete book.

Wow, time sure flies doesn't it.
Well lemme see here.

8a-12n once again
P12+ Share -- Fa 05 is 35% lower than Wi05, 21% lower than Fa04
P25-54 Share -- Fa05 is 45% lower than Wi05, 21% lower than Fa04
M25-54 Share -- Fa05 is 45% lower than Wi05, 16% lower than Fa04
 
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