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Fall Book & Future Ratings

L

LAcajun

Arbitron list WSMB now as WWWL but doesn't list on Radio & Records when that change took place. And by the looks of the ratings, not doing as well as the braintrust thought. Maybe nobody cares about "On Demand" or they just can't hear the signal.

Plus, with seperate programming on AM & FM during the day, shouldn't WWL be reported as seperate stations in the next trend? Only fair, you'd think. It'll be interesting to see how Arbitron handles the next trend.

They're in more hot water, check out the lead story on Radio & Records...
http://www.radioandrecords.com/RRWebSite/
 
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