Fall book is in

[livingfruitvirus]

I don't know where to get the demos so here's 12+.

V rules over all still
Whisbee AM is teetering on its share point
Kiss is miraculously at #3 even with its shaky signal comparable to BZY's
Kicks is up a bit, Lite beat B (this ALWAYS seems to happen!)
Beat just keeps going up
River keeps going down
Fish is stagnant
Viva's up a tick
Star is down almost a whole point
Jamz is now up over....
Project, which is down half a point, which is...
tied with Q
Dave's down a tick
Eagle falls a little more
GST, flat
99X up a little
Buzz/Project simulcast/El Patron (whatever it was at the time) down almost a whole point
Fan and Zone tied and still low
J up a tick
La Raza is down 1/10th a point
AOK and GKA are flat with AOK in the lead by 1/10th a point
NGC is still hanging onto a place in the books, and it's flat

 

[TheMusicMan]

WOW! What the hell happened to Star 94? If I'm not mistaken, I think that's their worst book ever. What gives? Not much has changed, and when I heard them in December, they sounded solid. The Beat is trouncing them - they beat them in 18-49 and apparently their morning show is doing well, or so Rodney Ho's blog says.

That's not a good drop for The River, either. Were the past three books a fluke, or will 96Rock dying help them out? My hunch is that they'll rise up a little bit.

Project 9-6-1 fell in 12+, but according to the blog their 18-34 numbers were good in December. So we'll see where this goes.

Nice book for Smooth Jazz.

99X is up a little bit... apparently their morning show was an improvement over that which we saw over the sumer.

 

[radioriot7]

Ouch! Looks like it's just about over for the reign of Star. Q came just shy of beating Star 12+ for the Fall Book, and the break downs aren't even close, Q dominated. Obviously the signal upgrade a year ago has paid off, and it's still not as strong as Star's. I expect changes at Star, they can't stay the way they are now... well they could, but the result would take them to even lower numbers. Also, did the Engineer there go on permanent leave? The processing is still amazingly bad - just punch around, it's scary.

The Beat is doing very well, and I wouldn't say they are even competing with Q or Star anymore - they are all hip-hop and the ratings show it.

The Project/99X war should be fun in '07, and I suspect The Bull to pop up this next trend with all the TV they're running.

Glad there are ratings to talk about - the topics on this board have been silly at best.

 

[96atl]

It looks like former 96rock PD Buzz Casey may have been correct regarding The River. I think The River may get a little boost from 96rock's demise, but it won't last too long. I think they will likely within time settle around numbers slightly lower than those of this current book. There will certainly be some of 96rock's listeners who will not make the change. I don't really think that many of them would go to Eagle either unless they started doing what they are doing Friday nights full time. Country and Classic Rock aren't that similar.

99X is up a bit, but those numbers still make the future seem pretty uncertain. It will indeed be an interesting battle between them and Project 9-6-1.

 

[taylorengineer]

I dunno.....Star sounds pretty decent on my radio(s)! Not sure what you mean when you say it sounds terrible. Maybe you don't like the EQ settings for YOUR car radio but they sound VERY similar to most other Atlanta stations....on my radio.
Talk to the GM....maybe he'll hire you at $3K/day to adjust the audio processor after today's book!

 

[whit979]

"Used to be number one for today's hit music...Star 94."

I was a fan of their processing for a short time. But after listening to all of that midrange "honking" for a while, I realized just how weird and fatiguing it is. Maybe that's got something to do with their decline?

 

[durdy_souf]

I tried to warn people about The Beat!
I'm gonna say this and you all know its true. If they would hire just 2 black jocks, they could actually beat Hot 107.9!! 1 full-time and 1 part-time is all they need. The only thing stopping them is some sort of connection to the blacks of Atlanta. It's not like they have to throw a block party in College Park or anything. Any kind of connection should do it.

Star 94? What can I say? I saw it coming. I honestly didn't think it was going to be this bad.

Did anyone else notice that Clear Channel just barely made it into the top 10?

 

[f10]

It looks like former 96rock PD Buzz Casey may have been correct regarding The River. I think The River may get a little boost from 96rock's demise, but it won't last too long. I think they will likely within time settle around numbers slightly lower than those of this current book. There will certainly be some of 96rock's listeners who will not make the change. I don't really think that many of them would go to Eagle either unless they started doing what they are doing Friday nights full time. Country and Classic Rock aren't that similar.

99X is up a bit, but those numbers still make the future seem pretty uncertain. It will indeed be an interesting battle between them and Project 9-6-1.

99x is up a bit from the worst book in station history to the second worst book in station history. Rodney's characterization of 99X "rebounding" in his blog may be a bit of an overstatement. A rebound to me is a return to viability. X still isn't even back in the 2's and they are still the lowest ranked Atlanta FM station (they beat a couple of rimshots).

Project signed on in mid-november, so the fall book accounted for 1 month of the new format. I don't have breakouts, so I don't know if WKLS was down or up in that month. I agree, it will be an interestng battle, especially if/when Project 9-6-1 gets a morning show.

 

[deadman]

It looks like former 96rock PD Buzz Casey may have been correct regarding The River. I think The River may get a little boost from 96rock's demise, but it won't last too long. I think they will likely within time settle around numbers slightly lower than those of this current book. There will certainly be some of 96rock's listeners who will not make the change. I don't really think that many of them would go to Eagle either unless they started doing what they are doing Friday nights full time. Country and Classic Rock aren't that similar.

99X is up a bit, but those numbers still make the future seem pretty uncertain. It will indeed be an interesting battle between them and Project 9-6-1.

99x is up a bit from the worst book in station history to the second worst book in station history. Rodney's characterization of 99X "rebounding" in his blog may be a bit of an overstatement. A rebound to me is a return to viability. X still isn't even back in the 2's and they are still the lowest ranked Atlanta FM station (they beat a couple of rimshots).

Project signed on in mid-november, so the fall book accounted for 1 month of the new format. I don't have breakouts, so I don't know if WKLS was down or up in that month. I agree, it will be an interestng battle, especially if/when Project 9-6-1 gets a morning show.

99x's New Morning Show was in the Top 5 - 18-34... 99x is making a come back.
As a reference - The Axel and Leslie Show was like 22nd - 18-34

 

[f10]

It looks like former 96rock PD Buzz Casey may have been correct regarding The River. I think The River may get a little boost from 96rock's demise, but it won't last too long. I think they will likely within time settle around numbers slightly lower than those of this current book. There will certainly be some of 96rock's listeners who will not make the change. I don't really think that many of them would go to Eagle either unless they started doing what they are doing Friday nights full time. Country and Classic Rock aren't that similar.

99X is up a bit, but those numbers still make the future seem pretty uncertain. It will indeed be an interesting battle between them and Project 9-6-1.

99x is up a bit from the worst book in station history to the second worst book in station history. Rodney's characterization of 99X "rebounding" in his blog may be a bit of an overstatement. A rebound to me is a return to viability. X still isn't even back in the 2's and they are still the lowest ranked Atlanta FM station (they beat a couple of rimshots).

Project signed on in mid-november, so the fall book accounted for 1 month of the new format. I don't have breakouts, so I don't know if WKLS was down or up in that month. I agree, it will be an interestng battle, especially if/when Project 9-6-1 gets a morning show.

99x's New Morning Show was in the Top 5 - 18-34... 99x is making a come back.
As a reference - The Axel and Leslie Show was like 22nd - 18-34

The NEW Morning X is 7th P18-34.

 

[no1uno]

Sorry...99x Had a nice rebound from a horrible summer where they were 20th 18-34 mornings...but their rise now brought them to 7th (in a tie with WALR) where they were in Spring 2006, not top five.
Overall their return to 7th 1834 is held up by a big Oct, and lesser Nov and even lesser Dec. They will have to replace a number 25% better than their average to stay flat after the first trend in 2007 winter.

Somewhat similiar for the Beat. Being really propped up by two back to back enourmous trends in Sept and Oct that affected two rating periods. Last two months noticeably smaller so they have work to do to replace those months and keep a sustainable drive going in the demo. If they dont they are out of the top five.

 

[JimV]

99x is up a bit from the worst book in station history to the second worst book in station history. Rodney's characterization of 99X "rebounding" in his blog may be a bit of an overstatement. A rebound to me is a return to viability. X still isn't even back in the 2's and they are still the lowest ranked Atlanta FM station (they beat a couple of rimshots).

The new morning X is up 340% for Men, 18-34 and 230% for persons, 18-34. That is hardly "a bit." 99X is the #1 non-ethnic station for men, 18-34. That's not viable?

The honorable thing to do would be to retract your statement.

 

[pbf1]

Honorable? Blech.

The honorable thing to do would be to retract your statement.

So going from, say, a 0.2 to a 0.6 would be a great accomplishment because it would be up 300%?

Either way, let's see if that top 7 finish can be MAINTAINED. If it turns out to be a fluke and they drop out of the top 20, the honorable thing to do would be to retract YOUR statement.

 

[JimV]

Re: Honorable? Blech.

The honorable thing to do would be to retract your statement.

So going from, say, a 0.2 to a 0.6 would be a great accomplishment because it would be up 300%?

Either way, let's see if that top 7 finish can be MAINTAINED. If it turns out to be a fluke and they drop out of the top 20, the honorable thing to do would be to retract YOUR statement.

No, going from a 0.2 to 0.6 would not have been a great accomplishment, but anyone who knows the actual share, knows that the increase was significant. People like you and f10 try to hide behind radio-info's no numbers rule to spin your agenda.

Actually, my statement will have been true regardless of whatever happens next book. f10's statement will still have been misleading. That's the thing about facts.

 

[pbf1]

"People like you"???

You don't know the first thing about me. Don't assume.