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Fall book out today
- Thread starter talkers
- Start date
C
CMHDave
Guest
> So what do you think of the Fall Book? What do you think
> about the huge jump of WLZT? Talk talking!
>
Huge jump of WLZT? .2 points?
Ted has pretty disappointing ratings. They are doing worse than before they had Bob & Tom which not only surprises me but also makes CCs move to dump them look even more intelligent. (much to my chagrin... I must be one of 2 listeners in the market)
WVKO-FM is barely holding onto their Arb listing... I wonder if they are even still on the air... WWCD is sadly not looking good either and with no real "alternative music" competition... I wonder how much the Blue Jackets hurts them.
And the Brew... ahh the Brew... still going no where. Whoever claims the Brew is not a regurgitated '00 Fox just needs to look at yes.com. Here are the last 10 songs as of this post:
Steve Winwood - Valerie
Queen - Under Pressure
Aerosmith - I don't want to miss a thing
AC/DC - Dirty Deeds Done Dirt Cheap
Triumph - Magic Power
Tom Petty - I Won't Back Down
Talking Heads - And She Was
.38 Special - Rockin' Into the Night
The Eagles - Hotel California
Bruce Hornsby - The Way It Is
Nothing ground-breaking there. It's like Q-FM Lite.
> about the huge jump of WLZT? Talk talking!
>
Huge jump of WLZT? .2 points?
Ted has pretty disappointing ratings. They are doing worse than before they had Bob & Tom which not only surprises me but also makes CCs move to dump them look even more intelligent. (much to my chagrin... I must be one of 2 listeners in the market)
WVKO-FM is barely holding onto their Arb listing... I wonder if they are even still on the air... WWCD is sadly not looking good either and with no real "alternative music" competition... I wonder how much the Blue Jackets hurts them.
And the Brew... ahh the Brew... still going no where. Whoever claims the Brew is not a regurgitated '00 Fox just needs to look at yes.com. Here are the last 10 songs as of this post:
Steve Winwood - Valerie
Queen - Under Pressure
Aerosmith - I don't want to miss a thing
AC/DC - Dirty Deeds Done Dirt Cheap
Triumph - Magic Power
Tom Petty - I Won't Back Down
Talking Heads - And She Was
.38 Special - Rockin' Into the Night
The Eagles - Hotel California
Bruce Hornsby - The Way It Is
Nothing ground-breaking there. It's like Q-FM Lite.
> So what do you think of the Fall Book? What do you think
> about the huge jump of WLZT? Talk talking!
>
Christmas music payed off for WLZT....
Noticed a lot of stations "dropping" I see WCVO is contiuning to rise. WVKO-FM? If a tree falls?
: )
<P ID="signature">______________
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>
> about the huge jump of WLZT? Talk talking!
>
Christmas music payed off for WLZT....
Noticed a lot of stations "dropping" I see WCVO is contiuning to rise. WVKO-FM? If a tree falls?
: )
<P ID="signature">______________
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>
Re: got eyes? *DELETED*
Post deleted by Kahuna
Post deleted by Kahuna
B
bigwoody
Guest
Re: got eyes? *DELETED*
Post deleted by Kahuna
Post deleted by Kahuna
K
Kahuna
Guest
Posts deleted
> > So what do you think of the Fall Book? What do you think
> > about the huge jump of WLZT? Talk talking!
> >
>
> Huge jump of WLZT? .2 points?
>
> Ted has pretty disappointing ratings. They are doing worse
> than before they had Bob & Tom which not only surprises me
> but also makes CCs move to dump them look even more
> intelligent. (much to my chagrin... I must be one of 2
> listeners in the market)
>
> WVKO-FM is barely holding onto their Arb listing... I wonder
> if they are even still on the air... WWCD is sadly not
> looking good either and with no real "alternative music"
> competition... I wonder how much the Blue Jackets hurts
> them.
>
> And the Brew... ahh the Brew... still going no where.
> Whoever claims the Brew is not a regurgitated '00 Fox just
> needs to look at yes.com. Here are the last 10 songs as of
> this post:
> Steve Winwood - Valerie
> Queen - Under Pressure
> Aerosmith - I don't want to miss a thing
> AC/DC - Dirty Deeds Done Dirt Cheap
> Triumph - Magic Power
> Tom Petty - I Won't Back Down
> Talking Heads - And She Was
> .38 Special - Rockin' Into the Night
> The Eagles - Hotel California
> Bruce Hornsby - The Way It Is
>
> Nothing ground-breaking there. It's like Q-FM Lite.
I have deleted the posts in this thread that quote the ARB numbers as is Radio-info policy. As most, or all of you know, it's OK to talk in general terms about ratings, however the policies of the board do not permit the use of actual Arbitron ratings. Thank you for understanding.
Kahuna
>
> > So what do you think of the Fall Book? What do you think
> > about the huge jump of WLZT? Talk talking!
> >
>
> Huge jump of WLZT? .2 points?
>
> Ted has pretty disappointing ratings. They are doing worse
> than before they had Bob & Tom which not only surprises me
> but also makes CCs move to dump them look even more
> intelligent. (much to my chagrin... I must be one of 2
> listeners in the market)
>
> WVKO-FM is barely holding onto their Arb listing... I wonder
> if they are even still on the air... WWCD is sadly not
> looking good either and with no real "alternative music"
> competition... I wonder how much the Blue Jackets hurts
> them.
>
> And the Brew... ahh the Brew... still going no where.
> Whoever claims the Brew is not a regurgitated '00 Fox just
> needs to look at yes.com. Here are the last 10 songs as of
> this post:
> Steve Winwood - Valerie
> Queen - Under Pressure
> Aerosmith - I don't want to miss a thing
> AC/DC - Dirty Deeds Done Dirt Cheap
> Triumph - Magic Power
> Tom Petty - I Won't Back Down
> Talking Heads - And She Was
> .38 Special - Rockin' Into the Night
> The Eagles - Hotel California
> Bruce Hornsby - The Way It Is
>
> Nothing ground-breaking there. It's like Q-FM Lite.
I have deleted the posts in this thread that quote the ARB numbers as is Radio-info policy. As most, or all of you know, it's OK to talk in general terms about ratings, however the policies of the board do not permit the use of actual Arbitron ratings. Thank you for understanding.
Kahuna
>
Re: Got Math?
OK, here's a by-the-rules copy of everything that was deleted from the thread (at least through my own post). All it took was removing pbf1's brief citation of exact shares (his point is clear even without them). Just to be on the safe side I fuzzied up my own share-vicinity citations even more.
(CMHDave) Huge jump of WLZT? .2 points?
(pbf1) Try two SHARES.
(heatherwilliams) EXACTLY...doing very well...
(bigwoody) And that's just 12 plus, imagine the P25-54 jump!
(Jay F) I would go as far as saying there is nothing else they could
have put on that signal to get those kind of numbers.
(Nu_Roo_2) Jeez, how can people be jumping to ridiculous, general conclusions about LZT's performance based on a CHRISTMAS book for a station that does ALL-CHRISTMAS over the holidays??? That's like saying a retailer is becoming a lot more successful based on the fact that their sales jumped in December.
Folks, the only conclusion possible at the moment is that
Christams Music was a really big winner for 93.3 in 2005.
All-Christmas did particularly well this time around for
AC's nationwide, and LZT was apparently among the top
benefactors.
Do some math: LZT's fall Phase I and Phase II ratings were only
about X, just a tad higher than they were all of 2005 prior
to that. Add the Christmas season and the three-month
average jumps quite a bit to about X+2, so ALL-CHRISTMAS must have been
monstrous for them. Maybe they'll retain *some* of the
CHRISTMAS momentum, but I'll bet by the time the final
Winter book comes out, 93.3 will be back to its deserved
spot as the lowest-rated big signal in town (based on the
format itself, NOT any problems with the quality of execution).
-----------
NOTE: Via Radio-Info's automated reply notification, I also received a copy of a rebuttal to my post (in fact, that's what I used as the source for everything pasted above). But I'm not adding that rebuttal here, or replying to it, because I can't be 100% certain that it was the mod that deleted it instead of the poster (like my own post, it's gone from the thread entirely, not just "emptied" and marked deleted).<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
OK, here's a by-the-rules copy of everything that was deleted from the thread (at least through my own post). All it took was removing pbf1's brief citation of exact shares (his point is clear even without them). Just to be on the safe side I fuzzied up my own share-vicinity citations even more.
(CMHDave) Huge jump of WLZT? .2 points?
(pbf1) Try two SHARES.
(heatherwilliams) EXACTLY...doing very well...
(bigwoody) And that's just 12 plus, imagine the P25-54 jump!
(Jay F) I would go as far as saying there is nothing else they could
have put on that signal to get those kind of numbers.
(Nu_Roo_2) Jeez, how can people be jumping to ridiculous, general conclusions about LZT's performance based on a CHRISTMAS book for a station that does ALL-CHRISTMAS over the holidays??? That's like saying a retailer is becoming a lot more successful based on the fact that their sales jumped in December.
Folks, the only conclusion possible at the moment is that
Christams Music was a really big winner for 93.3 in 2005.
All-Christmas did particularly well this time around for
AC's nationwide, and LZT was apparently among the top
benefactors.
Do some math: LZT's fall Phase I and Phase II ratings were only
about X, just a tad higher than they were all of 2005 prior
to that. Add the Christmas season and the three-month
average jumps quite a bit to about X+2, so ALL-CHRISTMAS must have been
monstrous for them. Maybe they'll retain *some* of the
CHRISTMAS momentum, but I'll bet by the time the final
Winter book comes out, 93.3 will be back to its deserved
spot as the lowest-rated big signal in town (based on the
format itself, NOT any problems with the quality of execution).
-----------
NOTE: Via Radio-Info's automated reply notification, I also received a copy of a rebuttal to my post (in fact, that's what I used as the source for everything pasted above). But I'm not adding that rebuttal here, or replying to it, because I can't be 100% certain that it was the mod that deleted it instead of the poster (like my own post, it's gone from the thread entirely, not just "emptied" and marked deleted).<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
C
CMHDave
Guest
Re: Got Math?
> Folks, the only conclusion possible at the moment is that
> Christams Music was a really big winner for 93.3 in 2005.
> All-Christmas did particularly well this time around for
> AC's nationwide, and LZT was apparently among the top
> benefactors.
>
> Do some math: LZT's fall Phase I and Phase II ratings were
> only
> about X, just a tad higher than they were all of 2005 prior
> to that. Add the Christmas season and the three-month
> average jumps quite a bit to about X+2, so ALL-CHRISTMAS
> must have been
> monstrous for them. Maybe they'll retain *some* of the
> CHRISTMAS momentum, but I'll bet by the time the final
> Winter book comes out, 93.3 will be back to its deserved
> spot as the lowest-rated big signal in town (based on the
> format itself, NOT any problems with the quality of
> execution).
Yea and for what it's worth, WSNY went up this book too (almost a full share). If WLZT was actually making up some groud I would think WSNY would drop. We'll see what happens in the next few books... they might have gained some ground on WSNY but it will be hard to say how many made the switch. Personally when I listened to Christmas music this past season, it was on 93.3 and then once Dec 26th rolled around, it was right back to my other presets.
> Folks, the only conclusion possible at the moment is that
> Christams Music was a really big winner for 93.3 in 2005.
> All-Christmas did particularly well this time around for
> AC's nationwide, and LZT was apparently among the top
> benefactors.
>
> Do some math: LZT's fall Phase I and Phase II ratings were
> only
> about X, just a tad higher than they were all of 2005 prior
> to that. Add the Christmas season and the three-month
> average jumps quite a bit to about X+2, so ALL-CHRISTMAS
> must have been
> monstrous for them. Maybe they'll retain *some* of the
> CHRISTMAS momentum, but I'll bet by the time the final
> Winter book comes out, 93.3 will be back to its deserved
> spot as the lowest-rated big signal in town (based on the
> format itself, NOT any problems with the quality of
> execution).
Yea and for what it's worth, WSNY went up this book too (almost a full share). If WLZT was actually making up some groud I would think WSNY would drop. We'll see what happens in the next few books... they might have gained some ground on WSNY but it will be hard to say how many made the switch. Personally when I listened to Christmas music this past season, it was on 93.3 and then once Dec 26th rolled around, it was right back to my other presets.
Re: Got Math?
> > Folks, the only conclusion possible at the moment is that
> > Christams Music was a really big winner for 93.3 in 2005.
>
> > All-Christmas did particularly well this time around for
> > AC's nationwide, and LZT was apparently among the top
> > benefactors.
> >
> > Do some math: LZT's fall Phase I and Phase II ratings
> were
> > only
> > about X, just a tad higher than they were all of 2005
> prior
> > to that. Add the Christmas season and the three-month
> > average jumps quite a bit to about X+2, so ALL-CHRISTMAS
> > must have been
> > monstrous for them. Maybe they'll retain *some* of the
> > CHRISTMAS momentum, but I'll bet by the time the final
> > Winter book comes out, 93.3 will be back to its deserved
> > spot as the lowest-rated big signal in town (based on the
> > format itself, NOT any problems with the quality of
> > execution).
>
> Yea and for what it's worth, WSNY went up this book too
> (almost a full share). If WLZT was actually making up some
> groud I would think WSNY would drop. We'll see what happens
> in the next few books... they might have gained some ground
> on WSNY but it will be hard to say how many made the switch.
> Personally when I listened to Christmas music this past
> season, it was on 93.3 and then once Dec 26th rolled around,
> it was right back to my other presets.
>
Good points. While maistream and soft AC is still a big, money-making format in many markets (e.g., look at NY and Philly), overall it's been level-to-eroding nationally most of the past five years. Hardly a growth format. And where it's getting boxcar numbers, that's often because the competitors have logically decided that it makes more sense to try something else rather than be a market's second or third AC. Most markets, especially the size of Columbus, don't have more than one mainstream or soft AC...amother reason CC's direction with 93.3's signal in a market short on big signals was dubious in terms of serving Columbus -- let alone in terms of optimally protecting revenue.
While those were the key observations I wanted to make, this whole All-Xmas phenomenon brings up a few more thoughts: 2005's all-Xmas was so huge it may actually bump up AC's FULL-YEAR national average rating a bit this time. Maybe we'll see AC's become like big retailers, where a short period at the end of the year makes or breaks their yearly revenue goals, since fall is an important book. Trouble is, they'd either have to sell Xmas ads based on the previous year's fall ratings, or hope that in early 2006 buyers don't realize that the big Fall numbers no longer reflect the station's current audience (as an example, recall CMHDave's deleted 93.3 preset). Some advertisers are screaming that they want the Personal People Meter with its almost-realtime reporting, and this is one case where I can really understand their wish.
<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
> > Folks, the only conclusion possible at the moment is that
> > Christams Music was a really big winner for 93.3 in 2005.
>
> > All-Christmas did particularly well this time around for
> > AC's nationwide, and LZT was apparently among the top
> > benefactors.
> >
> > Do some math: LZT's fall Phase I and Phase II ratings
> were
> > only
> > about X, just a tad higher than they were all of 2005
> prior
> > to that. Add the Christmas season and the three-month
> > average jumps quite a bit to about X+2, so ALL-CHRISTMAS
> > must have been
> > monstrous for them. Maybe they'll retain *some* of the
> > CHRISTMAS momentum, but I'll bet by the time the final
> > Winter book comes out, 93.3 will be back to its deserved
> > spot as the lowest-rated big signal in town (based on the
> > format itself, NOT any problems with the quality of
> > execution).
>
> Yea and for what it's worth, WSNY went up this book too
> (almost a full share). If WLZT was actually making up some
> groud I would think WSNY would drop. We'll see what happens
> in the next few books... they might have gained some ground
> on WSNY but it will be hard to say how many made the switch.
> Personally when I listened to Christmas music this past
> season, it was on 93.3 and then once Dec 26th rolled around,
> it was right back to my other presets.
>
Good points. While maistream and soft AC is still a big, money-making format in many markets (e.g., look at NY and Philly), overall it's been level-to-eroding nationally most of the past five years. Hardly a growth format. And where it's getting boxcar numbers, that's often because the competitors have logically decided that it makes more sense to try something else rather than be a market's second or third AC. Most markets, especially the size of Columbus, don't have more than one mainstream or soft AC...amother reason CC's direction with 93.3's signal in a market short on big signals was dubious in terms of serving Columbus -- let alone in terms of optimally protecting revenue.
While those were the key observations I wanted to make, this whole All-Xmas phenomenon brings up a few more thoughts: 2005's all-Xmas was so huge it may actually bump up AC's FULL-YEAR national average rating a bit this time. Maybe we'll see AC's become like big retailers, where a short period at the end of the year makes or breaks their yearly revenue goals, since fall is an important book. Trouble is, they'd either have to sell Xmas ads based on the previous year's fall ratings, or hope that in early 2006 buyers don't realize that the big Fall numbers no longer reflect the station's current audience (as an example, recall CMHDave's deleted 93.3 preset). Some advertisers are screaming that they want the Personal People Meter with its almost-realtime reporting, and this is one case where I can really understand their wish.
<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
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