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Fall P1
- Thread starter Mad Mike
- Start date
L
lash
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650 WSM's down trends the last three reports shows why they finally brought in a new PD, and explains why their testing currents on the air.
Tibbs2 said:
1) That's a big question -- and why they advertised a few weeks ago for a new PD. Is their pick on the Hill yet?
2) Isn't this Trend Set the first to reflect the move from 50s-60s-70s to 60s-70s-80s? Tells you how well that was received. And now, with the more recent changes, I'm expecting to see 97.1 keeping 106.7 company in the basement.
3) As mentioned above, it lives in the basement. Why even bring it up? The Fan's never even been a candidate to make this list.
re. kdf
1. they fired their afternoon show that was either #3 or #4 in the 25-54 demo and put in ...who knows. Plus their night jock who was killing at night. Plus they consider major marketing buying two billboards.
re. WRQQ
2. they are exactly where they should be for how new they are. Still finding their way, and THEY could use a bit of outdoor marketing themselves. But they're far better off targeting to women who are sick of 92.9 snoozefest.
3. 106.7 Does ANYBODY care? Raise your hand. Seriously. Bueller? Bueller?
1. they fired their afternoon show that was either #3 or #4 in the 25-54 demo and put in ...who knows. Plus their night jock who was killing at night. Plus they consider major marketing buying two billboards.
re. WRQQ
2. they are exactly where they should be for how new they are. Still finding their way, and THEY could use a bit of outdoor marketing themselves. But they're far better off targeting to women who are sick of 92.9 snoozefest.
3. 106.7 Does ANYBODY care? Raise your hand. Seriously. Bueller? Bueller?
It absolutely astonishes me that Nashville's JACK continues to be #1 in 25-54's. Too bad for the folks at South Central that their Knoxville JACK has yet to take off. It's been well over a year since they put on the satellite version. As of today, the 12+ were only a 1.4. And I don't believe for a minute that the adult hits competitor across town is the sole reason it's not working.
RadioWarrior said:
They won't get anywhere doing that with Bob & Tom in the morning. Most women are repulsed by the show.
RadioGaGa75 said:
Well, if you talk to listeners in Knoxville, the variety hits audience does seem to have a preference either for the Earl mix or the Jack mix. I myself prefer Earl when I'm over there, when I've not got the radio on the Sports Animal or Hallerin Hill. However, more thean 1/4 of the adult audience in Greater Knoxville is listening to a single station, WIVK, and that keeps every other adult-targeted station from acheiving what it might if it were in another market.
jetfli said:
I'm in Knoxville and it seems that most people I know prefer Jack over Earl (I like them both about equal) but also we have a third similiar station in WMYU 93.1 "The Point" which is is "Rock Hits of the '80s, '90s, & now" although they are mainly '80s and even play a good deal of late '70s too. So you might as well say we have 3 "adult hits" stations here. That's a good reason why jack isn't dominating here. Of course as you mentioned, WIVK's success is another reason.
I agree about about WMYU and Earl dividing up the adult hits pie. Some have even argued that Horne's AAA WFIV 105.3 is also competing with Knoxville's JACK. But even if you were to change formats on Earl, Point, and even WFIV, this would not create a magical surge in Knoxville JACK's listenership. Keep in mind that JACK as a whole is designed to deliver 25-54's. If Journal and Citadel were to change formats, they would still change formats to something that would be designed to get those agency 25-54's. So everybody would ultimately wind up going around the same neverending circle of dividing up the 25-54 pie in Knoxville. JACK might, just might see a surge in listenership if those three signals were to completely dissappear, but even that might not help their listenership that much.
I don't think these stations are solely to blame for JACK's lackluster performance. It's got signal issues compared to sister CJK in Nashville. Nashville is a hipper, more progressive town that's open-minded to new and "innovative" radio ideas. Nashville's also eaten up with musicians. Knoxville is a large town with a small town mentality. Most people in that area are conservative in their politics and just their overall way of life. And yes, this applies even to a lot of the younger people. When you try to force something that's got the in-your-face "playing what we want" attitude on a not very progressive town, your likely to have a lot of resistance from people in the community.
JACK - good for Nashville, bad for Knoxville.
I don't think these stations are solely to blame for JACK's lackluster performance. It's got signal issues compared to sister CJK in Nashville. Nashville is a hipper, more progressive town that's open-minded to new and "innovative" radio ideas. Nashville's also eaten up with musicians. Knoxville is a large town with a small town mentality. Most people in that area are conservative in their politics and just their overall way of life. And yes, this applies even to a lot of the younger people. When you try to force something that's got the in-your-face "playing what we want" attitude on a not very progressive town, your likely to have a lot of resistance from people in the community.
JACK - good for Nashville, bad for Knoxville.
RadioGaGa75 said:
Huh? People who are conservative in their politics don't like Jack? Sure we do! Jack plays really well in Belle Meade, Brentwood, and Franklin, three of the largest politically conservative bastions in the state.
Knoxville isn't progressive? Are you saying progressive and conservative are opposites? Don't confuse the dictionary definition of progressive with the more recent political capture of the word.
And I don't know of any Jack listener in any city that thinks the format has an in-your-face "playing what we want" attitude for real -- it's just an amusing gimmick since they don't have jocks.
Every station wants 25-54s. Even Radio Disney outlets know they've also got mom and/or dad in the car with the kids. So every station competes for 25-54s. The Jack/Earl issue in Knoxville is about two variety hits formats -- the other stations you mention have varying formats. I think you need to stick with your signal issues theory.
"Huh? People who are conservative in their politics don't like Jack? Sure we do! Jack plays really well in Belle Meade, Brentwood, and Franklin, three of the largest politically conservative bastions in the state."
Three Nashville suburbs.
I have spent many years living in E TN. Again as I said before, people are behind the times in this area, sort of set in their ways. JACK is a CUME driven format. In Nashville, there's more than enough potential listeners out there to make up for every person who does not like the station because of it's attitude. CJK does have sig working in it's favor. In the quiet little cow town known as Knoxville and where the signal is lacking, for every person who does not like JACK because of the attitude and swears it off, there's not enough population of fans to make up the difference and deliver measurable listenership. There are not enough people in this area who understand the cutesiness of JACK's "playing what we want."
Knoxville primarily is a country music town too. Nashville, contrary to popular myth, is way more than just a country music city, it's a true music town, and a good one.
This is something I could go on and on with various examples of what I am trying to say, but I'll quit for now.
Three Nashville suburbs.
I have spent many years living in E TN. Again as I said before, people are behind the times in this area, sort of set in their ways. JACK is a CUME driven format. In Nashville, there's more than enough potential listeners out there to make up for every person who does not like the station because of it's attitude. CJK does have sig working in it's favor. In the quiet little cow town known as Knoxville and where the signal is lacking, for every person who does not like JACK because of the attitude and swears it off, there's not enough population of fans to make up the difference and deliver measurable listenership. There are not enough people in this area who understand the cutesiness of JACK's "playing what we want."
Knoxville primarily is a country music town too. Nashville, contrary to popular myth, is way more than just a country music city, it's a true music town, and a good one.
This is something I could go on and on with various examples of what I am trying to say, but I'll quit for now.
Jack plays to a specific age/gender/race demo that is perfect for numbers in Knoxville. And the satellite version is actually one of the better sounding, IMHO, nationally. I think not being programmed locally DOES hurt it (nationally as well, as you can see Nashville and Jackson , MS are the only two markets under 40 that prgm locally, which gives it flair and diversity without on-airs. For example, with the large UT-base you could program younger than average Jacks, etc and have some real fun throwing listeners for loops then changing away so from that
during the holidays and summer break.) But, the signals are 95% of the issue on Jack in K-town, especially when you figure the hills, mtns. etc. just destroy it all every mile or house/building by house/building, which for rating purposes totally makes the signals impossible to tolerate, almost obsolete. Having Earl doesn't help divide a listenership. For example, a better signal (say one 50kw-er) add 2.0, take the 12+ combination of Jack and Earl now (a total of 3.0 and take Earl out of the picture) and then figure in the real world typical Jack format is geared at Classic Rock stations and should be ripping up WIMZ for at least a share or two (take 1.0) then you have a 6.0 share possible. Seriously, in a perfect world (even usin' 12+ numbers instead of the 25-54) you would get some fair numbers. But, none of this can really happen with Knoxville under the conditions currently. Just to many handicaps. Look at V 102.5, 106.7 and even 100.1 in Nashville. It's just not an even playing field agianst good signals --- then again look whats being programmed on them and if they were on 200kw stations
they probably would be all that exciting, either. I know the music on Jack in Knoxville is as perfect for that market as possible because most
of it tracks well anyway, and has for years, but someone's gotta be able to easily listen to it. SCRG should just be running cooking shows on
those tin cans.
during the holidays and summer break.) But, the signals are 95% of the issue on Jack in K-town, especially when you figure the hills, mtns. etc. just destroy it all every mile or house/building by house/building, which for rating purposes totally makes the signals impossible to tolerate, almost obsolete. Having Earl doesn't help divide a listenership. For example, a better signal (say one 50kw-er) add 2.0, take the 12+ combination of Jack and Earl now (a total of 3.0 and take Earl out of the picture) and then figure in the real world typical Jack format is geared at Classic Rock stations and should be ripping up WIMZ for at least a share or two (take 1.0) then you have a 6.0 share possible. Seriously, in a perfect world (even usin' 12+ numbers instead of the 25-54) you would get some fair numbers. But, none of this can really happen with Knoxville under the conditions currently. Just to many handicaps. Look at V 102.5, 106.7 and even 100.1 in Nashville. It's just not an even playing field agianst good signals --- then again look whats being programmed on them and if they were on 200kw stations
they probably would be all that exciting, either. I know the music on Jack in Knoxville is as perfect for that market as possible because most
of it tracks well anyway, and has for years, but someone's gotta be able to easily listen to it. SCRG should just be running cooking shows on
those tin cans.
Quote from Tibbs2:
"SCRG should just be running cooking shows on those tin cans."
CLASSIC!
"SCRG should just be running cooking shows on those tin cans."
CLASSIC!RadioGaGa75 said:Quote from Tibbs2:
"SCRG should just be running cooking shows on those tin cans."
This is a problem with several of the ABC-Jacks verses the locally programed Jacks. Some of these ABC-Jacks are on signals worse than signals for some college stations and I'm not talking about WMOT when I say that. The locally programme Jacks were not put on crappy signals or at least I haven't heard of any that were.d
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