Looking at the new ratings posted on Radioand Records, there seems to be a surge in ratings for the two country stations (WSOC#1 for the first time in a while) with the two ACs continuing their lackluster performances (maybe listeners are finally fed-up with the Christmas bliztes?). Power and Beat still trending down. WNOW-FM is waaay up with WGSP and their new FM disappearing (something fishy there). So what do you think---and did Arbitron decide against expanding the QC market?
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Fall part 2 ratings for market #33
- Thread starter fortmill
- Start date
fortmill said:
I didn't see the Norsan group with their Spanish stations listed anywhere...... Humm!!!
Times have changed. I remember when the number one station was in double digits. Now it only takes a 6.4.
While I like Christmas music I like it mixed with the regular format and not sold Christmas from mid November on.
I find myself listening to a lot of my own CD's and the non commercial section of the FM band, WNSC, WFAE, etc.
While I like Christmas music I like it mixed with the regular format and not sold Christmas from mid November on.
I find myself listening to a lot of my own CD's and the non commercial section of the FM band, WNSC, WFAE, etc.
Very impressive jump for WNOW! Wow.
I would guess that WGSP's disappearance is due to WNOW's much better FM signal. 102.3 is very spotty in Charlotte and I'm sure the AM is passe now that NOW has 100k watts. I look forward to see what the next book says when all is said and done.
I would guess that WGSP's disappearance is due to WNOW's much better FM signal. 102.3 is very spotty in Charlotte and I'm sure the AM is passe now that NOW has 100k watts. I look forward to see what the next book says when all is said and done.
The real question is what's up with WQNC and WIBT? It doesn't look good for them. Maybe other formats should be explored? Could we see more Spanish language stations to the point where even their shares become more fragmented?
It used to be possible for stations to sell direct to business without going through an agency. I assume with the large amount of money required to buy and run a station that there just isn't enough profit in this. Are the inflated prices paid for stations a problem? Will stations hold their value?
I'm no expert but it seems like changes are needed. There are probably those who believe everything is fine.
It used to be possible for stations to sell direct to business without going through an agency. I assume with the large amount of money required to buy and run a station that there just isn't enough profit in this. Are the inflated prices paid for stations a problem? Will stations hold their value?
I'm no expert but it seems like changes are needed. There are probably those who believe everything is fine.
E
eggman961
Guest
Maybe we could yank the Beat off the air and replace it with ... oh, wait a minute. Never mind.
Eggman
Eggman
eggman961 said:
ah-uh...I know where you were going, let's not go there. After all it would bring on a stream of messages about how we need to dump the old in favor of the new, bla, bla, bla. Besides a certain large group owner would have to admit the change was a mistake. Other than WCBS-FM I haven't seen that happen. Nice thought though!
I can never understand all the rah rah about the Spanish stations here on the board. I don't speak the language so they are lost on me. If we could have just one local oldies station and one smooth jazz station that I didn't have to buy an HD radio to hear then I would be happy. Till then I guess it's XM for me which I can take anywhere.
D
Dirty Diana
Guest
Oldies stations are dead just like half of its listeners. I frankly enjoy listening to The Beat.
It was never signed on to win, just to dilute the dominance of KISS and Power and snag their table scraps. It has done so nicely if you study the younger demos.
It was never signed on to win, just to dilute the dominance of KISS and Power and snag their table scraps. It has done so nicely if you study the younger demos.
N
nextline
Guest
Better enjoy the "Beat" while you can. CC can't pay the bills with table scraps.....
I, too enjoy SOME of the BEAT's playlist...but the "talent"..not sure where they found these folks.
Egg....just come back....can't you do the BEAT format
Not sure what is happening over at CChannel....might have to do some digging and ask around. I would be scared if I were over there.
Christmas music will keep coming back each November, so don't even bother griping about it....I have learned "serenity now" and just deal. Overall, it sells and that is the bottom line.
and lastly..Delilah who?
Egg....just come back....can't you do the BEAT format
Not sure what is happening over at CChannel....might have to do some digging and ask around. I would be scared if I were over there.
Christmas music will keep coming back each November, so don't even bother griping about it....I have learned "serenity now" and just deal. Overall, it sells and that is the bottom line.
and lastly..Delilah who?
E
eggman961
Guest
Holly (good to hear from you)..sure, I COULD do The Beat. Whether I want to is another question!
Egg
Egg
Dirty Diana said:
Nice attempt at spin but CC didn't spend big bucks to buy 96.1 just to try to foil Kiss and snag scraps. Oldies is a format you can't kill. Even though many have tried. Why they try so hard to kill it I have no idea.
D
Dirty Diana
Guest
Holly you are "spot on" about the talent at The Beat. As soon as i heard who they hired as PD i thought to myself: "OH NO, He's gonna bring in recycled Greenville-Spartanburg talent!!" And HE DID IT!!!
And Mike, my bad on the Oldies dis. It's just so difficult to define these days. What is an Oldie? I've been checking out 94.1 in Greensboro lately. Dude they are all over the place!! Agree?
And Mike, my bad on the Oldies dis. It's just so difficult to define these days. What is an Oldie? I've been checking out 94.1 in Greensboro lately. Dude they are all over the place!! Agree?
Okay DD thanks. I get bent when someone attacks oldies because to me a great song is always a great song no matter when it was recorded. I like songs that are both way older and also way newer than most people my age.
While I agree with you about 94.1 I like the fact that at least they are not as '70's heavy as they could be. Most of the '70's songs played I'm really burned out on since I played them when they were new and radio never let go of them. 94.1 played "My Life" by Billy Joel this morning and although I like the song it's been played way too many times!
In oldies from any year or decade there are songs we call giants that must be played. I like to hear some songs that while they're hits, for some reason they haven't been burned. That gives the oldies format the "oh wow" factor. I like to call it the spice. Most just play the hits.
XM on 60's on 6 and 70's on 7 are good for a few "oh wow" songs.
While I agree with you about 94.1 I like the fact that at least they are not as '70's heavy as they could be. Most of the '70's songs played I'm really burned out on since I played them when they were new and radio never let go of them. 94.1 played "My Life" by Billy Joel this morning and although I like the song it's been played way too many times!
In oldies from any year or decade there are songs we call giants that must be played. I like to hear some songs that while they're hits, for some reason they haven't been burned. That gives the oldies format the "oh wow" factor. I like to call it the spice. Most just play the hits.
XM on 60's on 6 and 70's on 7 are good for a few "oh wow" songs.
Allow me to join the discussion or butt-in, depending on your perspective. As the midday guy on a radio station that transitioned from Oldies to Classic Hits to Gold based AC over the last three years, I can appreciate the points of view in this thread.
The "problem" with Oldies isn't the format in and of itself, it's the presentation. If a station is doing the bells, gongs and whistles routine and living in the past, it's destined to bleed out. If the station has a contemporary, "living in the now" presentation, it can succeed.
Like listeners, so many of us tend to stereotype Oldies. Is it The Big Bopper, Girl Groups and The Everly Brothers? Maybe Beatles and Motown? Is it British Invasion and the 70's? Is it the 70's and 80's? Is it a careful "mix" (subtle inference) of all these genres?
Personally, I'm not fond of the word "Oldies" as a format description. I know the word translates well with listeners, a soft blanket that covers all categories, but I prefer "Classic Hits" as a format description.
I've been a PD of a fairly succesful Classic Hits station (ironically, on the frequency I'm working at now) and jocked on an enormously successful Oldies station (also the same frequency.) There's a distinction in presentation, rotations and attitude. I've also jocked Classic Rock, Country and AC. Classic Hits incorporates a more contemporary approach, attitudinally, musically and in jock presentation. From where I am in my life (over 49,) it's my favorite format to work.
Classic Hits can't help but incorporate format compatible music from the 80's and maybe even the early 90's. And why not! It is, afterall, 2008! Some U2 hits are 22 years old... The Clash's "Rock the Casbah," (or, "robbin' the cashbox" according to dyslexic lyrics fans) reeks of 60's Kinks-Yardbirds influence is also 25 years old. They're Classics. Arguably, they're Oldies.... for a new generation.
The difficulty in getting Elvis to work with U2, and the Supremes to work with Bonnie Raitt and all these great songs to work together lies in properly constructing the music rotations, positioning the station on a promotional level and shaping the jock presentations. Not easy, but that's where a good program director and a great airstaff come into play.
The "problem" with Oldies isn't the format in and of itself, it's the presentation. If a station is doing the bells, gongs and whistles routine and living in the past, it's destined to bleed out. If the station has a contemporary, "living in the now" presentation, it can succeed.
Like listeners, so many of us tend to stereotype Oldies. Is it The Big Bopper, Girl Groups and The Everly Brothers? Maybe Beatles and Motown? Is it British Invasion and the 70's? Is it the 70's and 80's? Is it a careful "mix" (subtle inference) of all these genres?
Personally, I'm not fond of the word "Oldies" as a format description. I know the word translates well with listeners, a soft blanket that covers all categories, but I prefer "Classic Hits" as a format description.
I've been a PD of a fairly succesful Classic Hits station (ironically, on the frequency I'm working at now) and jocked on an enormously successful Oldies station (also the same frequency.) There's a distinction in presentation, rotations and attitude. I've also jocked Classic Rock, Country and AC. Classic Hits incorporates a more contemporary approach, attitudinally, musically and in jock presentation. From where I am in my life (over 49,) it's my favorite format to work.
Classic Hits can't help but incorporate format compatible music from the 80's and maybe even the early 90's. And why not! It is, afterall, 2008! Some U2 hits are 22 years old... The Clash's "Rock the Casbah," (or, "robbin' the cashbox" according to dyslexic lyrics fans) reeks of 60's Kinks-Yardbirds influence is also 25 years old. They're Classics. Arguably, they're Oldies.... for a new generation.
The difficulty in getting Elvis to work with U2, and the Supremes to work with Bonnie Raitt and all these great songs to work together lies in properly constructing the music rotations, positioning the station on a promotional level and shaping the jock presentations. Not easy, but that's where a good program director and a great airstaff come into play.
Excellent post, Mr. Pastrick. Welcome to Charlotte!
Interestingly, back in the 60s -- we did our best to call "oldies" anything but "oldies". Those were the days of Flashbacks, Golden Memories, Goldens, Solid Gold, sometimes just Gold and I'm sure several others.
Somewhere along the line (late 80s), "Oldies" not only became not only more acceptable, but the brand name of hundreds of radio stations across the nation. Then, as we all know - some all too well - a few years ago, someone decided that "oldies" was a nasty word to the 50+ audience these stations were catering to.
And alas, soon after Oldies stations disappeared in market after market. The reason - the audiences were too old and aging out of the coveted 25-54 target sought by advertisers and time buyers.
By the way, I'm not convinced that "oldies" was the dirty word that programmers thought it was. I'm also not convinced that the 50+ oldies listeners are not a viable audience for advertisers. I live in an 55+ active adult community where folks spend money on faux painted walls, custom made draperies, plantation blinds, expensive landscaping, all manner of upgrades in their homes and most are driving late model cars.
And a good many still love their oldies!
Interestingly, back in the 60s -- we did our best to call "oldies" anything but "oldies". Those were the days of Flashbacks, Golden Memories, Goldens, Solid Gold, sometimes just Gold and I'm sure several others.
Somewhere along the line (late 80s), "Oldies" not only became not only more acceptable, but the brand name of hundreds of radio stations across the nation. Then, as we all know - some all too well - a few years ago, someone decided that "oldies" was a nasty word to the 50+ audience these stations were catering to.
And alas, soon after Oldies stations disappeared in market after market. The reason - the audiences were too old and aging out of the coveted 25-54 target sought by advertisers and time buyers.
By the way, I'm not convinced that "oldies" was the dirty word that programmers thought it was. I'm also not convinced that the 50+ oldies listeners are not a viable audience for advertisers. I live in an 55+ active adult community where folks spend money on faux painted walls, custom made draperies, plantation blinds, expensive landscaping, all manner of upgrades in their homes and most are driving late model cars.
And a good many still love their oldies!
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