Winter book in a few days. Any further thoughts? Two trends have been released since the beginning of this thread. I would hope thoughtful observers have comments.
Best,
JbC
Best,
JbC
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Fall Ratings
- Thread starter jakej
- Start date
C
columbus radio fan
Guest
Johnboy Crenshaw said:
Wonder if the trends will be true and 1230 doesn't even show up in the book? And if that is the case what CC will do with it?
columbus radio fan said:
I would hope thoughtful Clear Channel people have comments about that, CRF! ;D
Well, John, you resurrected the old fall topic that I started with 1230's moment of silence when you could've just as easily (and perhaps more logically) started a brand new winter one. Why? If there's a cryptic reason and you've got something that you'd like to discuss, feel free to give me a call. My show is going on the air within a few months (or possibly within a few weeks), either with CC or without it.
S
SeanMGilbow
Guest
I will refrain from commenting until the actual numbers are released.
Good night, JohnBoy. ;D
Good night, JohnBoy. ;D
Seemed like the board was a little dead, without much discussion about the two trends, so I decided to reply the ratings thread to spark some conversation. My bad.
Tim/JakeJ: A pure coincidence. Best of luck in what life holds next!
Others: see you on the radio, and in the next thread.
Best,
JbC
Tim/JakeJ: A pure coincidence. Best of luck in what life holds next!
Others: see you on the radio, and in the next thread.
Best,
JbC
Well, the results are in for Winter, and now I see I should have stuck with my prediction that 99.7 would see that traditional sadistic kiss that occurs for the old format after just after changing to a new one (not a very big kiss, though). And this is despite WRXS's nice initial showing 12+, besting CD101 by almost 50%. No doubt they did even alot better in-demo.
And no, despite a prediction on another thread, VKO-AM did not lay a goose-egg. It's not TOO far from the nest, though. Interestingly, it got exactly the same share as YTS. Depending on your math rules, this rounds to one share (but the bottom of the heap, nonetheless).
The Brew seems to be recovering nicely. I hope this is taken as a sign that they should continue in the direction of broadening the sound. In fact, CC seemed to do really well in general, with the notable exception of NCI.
Those were by no means the only stories; there actually seems to be more activity than usual. I'd imagine others will have more observations.
And no, despite a prediction on another thread, VKO-AM did not lay a goose-egg. It's not TOO far from the nest, though. Interestingly, it got exactly the same share as YTS. Depending on your math rules, this rounds to one share (but the bottom of the heap, nonetheless).
The Brew seems to be recovering nicely. I hope this is taken as a sign that they should continue in the direction of broadening the sound. In fact, CC seemed to do really well in general, with the notable exception of NCI.
Those were by no means the only stories; there actually seems to be more activity than usual. I'd imagine others will have more observations.
CBusDave said:
Does any station in Columbus market really have anything to brag about?
The market as a whole is pretty sad.
The Wilks properties may be impacted this book by diaries being placed in the NW corner of the ratings area...WNKK has always been a 1.0 or lower station in the market, regardless of format.
WHOK has a strong signal only in the east ans south side of the city.
WLVQ...are their ratings really that bad?
The sad thing to me about the market in general is that it just sounds so much the same...from station to station to station there are no real personalities that stand out. You could take any announcer from any station in the market and put them on any other station in the market and nobody would ever notice.
Same old promotions, same announcement methods for promotions everyone is reheating everything that has already been done...PLEASE tell me that the corporate ownership which has ruined radio hasn't forced talent to avoid the media all together. If so, what a loss for them and us.
where are the really creative minds and performers that used to be drawn to radio?
S
SeanMGilbow
Guest
xianbroadcaster said:
Most of us have gone to real jobs. ;D
Which, in my case, enables me to advertise on WVKO as I build my customer base.
And now that WVKO-AM re-enters the rankings tied with WYTS, things are only going to get more interesting.
Especially if Stephanie Miller returns to Columbus to referee a jello wrestling match between SeanBoy Gilbow and JohnBoy Crenshaw.
CBusDave said:
I agree with xianbroadcaster that Q-FM's ratings aren't bad. Their new Winter 12+ share is exactly the same as the book before last. In fact, they're only 0.3 below where they were a year ago. Since Winter '07, they've always been within a half-point of a 5, in both directions. And of course the demo is what really counts, anyway.
BTW, I'm guessing the station that's next in line for a major change in direction is WBNS-FM -- and not just an umpteenth new morning show. If major change isn't in the works for 97.1, it should be. They sure aren't performing, unlesss their revenues somehow paint a very different picture than ratings.
K
kentuckymedia
Guest
97.1 is trying to find itself. I do believe that by taking the older end of WNCI listeners is a very smart move. However...dump the 80's! They dont work on that station...period!
97.1 does make money, and lots of it. Its consistantly a top 5 biller in the market. I think this last quarter it slipped to #6
97.1 does make money, and lots of it. Its consistantly a top 5 biller in the market. I think this last quarter it slipped to #6
A
AugC
Guest
no, don't "dump the 80's" ....and especially on the weekends!
they also need a website that doesn't suck....needs to be updated daily AND be more interactive.
they also need a website that doesn't suck....needs to be updated daily AND be more interactive.
I don't listen to 97.1 much anymore, but it seems that they've actually increased the eighties content lately. There's no more gold than before overall (maybe even less), but a bigger share of it is eighties.
Wonder if they've done any fit research re eighties tunes? This is the kind of analysis where the PPM might provide useful insights: When an eighties song comes on, is the probability a listener will tune out higher, lower, or about the same as, the station average?
Wonder if they've done any fit research re eighties tunes? This is the kind of analysis where the PPM might provide useful insights: When an eighties song comes on, is the probability a listener will tune out higher, lower, or about the same as, the station average?
That 7.7 rating for WNCI is an exceptional rating for any top 40 station, let alone one in a city as large as Columbus.
Granted, it's no longer a double-digit ratings monster, but is that something really worth agonizing over, especially in a day and age where a 5.0 rating can make you #1 in some major markets, such as LA & Seattle?
And there are lots of top 40 stations which have lost far more shares than WNCI has since the format's glory days of the 1980's, or just bailed out of the format.
The mass exodus of stations out of the top 40 format which started in the late eighties tells most of us that this is one radio station which CC hasn't screwed up or deliberately destroyed since their armies of beancounters took over.
Granted, it's no longer a double-digit ratings monster, but is that something really worth agonizing over, especially in a day and age where a 5.0 rating can make you #1 in some major markets, such as LA & Seattle?
And there are lots of top 40 stations which have lost far more shares than WNCI has since the format's glory days of the 1980's, or just bailed out of the format.
The mass exodus of stations out of the top 40 format which started in the late eighties tells most of us that this is one radio station which CC hasn't screwed up or deliberately destroyed since their armies of beancounters took over.
And, to be fair to WNCI:
There's also a lot more competition in that arena in Columbus than there used to be. Back when 'NCI enjoyed double-digit shares, it had one main competitor...Sunny 95.
Today, you have Sunny and BNS trying to eat them on one end, and Power on the other. (With some other listening being taken away on the young end by the alternative stations...)
WNCI, you see, never was a true CHR. They were always (and especially so in those double-digit days) a hybrid Hot A/C. With the added competition in the market (plus competition that now has better financed owners), some falloff in their shares was inevitable.
And, yes...market compression also matters, too. When I worked in Columbus in the early 00's, you needed a 9.8 share or better to take the market. It doesn't surprise me that a high 7 can do it today.
There's also a lot more competition in that arena in Columbus than there used to be. Back when 'NCI enjoyed double-digit shares, it had one main competitor...Sunny 95.
Today, you have Sunny and BNS trying to eat them on one end, and Power on the other. (With some other listening being taken away on the young end by the alternative stations...)
WNCI, you see, never was a true CHR. They were always (and especially so in those double-digit days) a hybrid Hot A/C. With the added competition in the market (plus competition that now has better financed owners), some falloff in their shares was inevitable.
And, yes...market compression also matters, too. When I worked in Columbus in the early 00's, you needed a 9.8 share or better to take the market. It doesn't surprise me that a high 7 can do it today.
Since Hot AC didn't exist until KYSR/LA hit the air in 1992, wasn't WNCI a top 40 station throughout all of the eighties and nineties, or have they been masquerading as a Hot AC station for this entire decade, while listed as top 40 by Mediabase?
In light of the fact that the current version of top 40 isn't really the mass-appeal format it was during the eighties, when WNCI, WZPL/Indy, WFLZ/Tampa, and KIIS/Los Angeles had double digit ratings, highlighted by KIIS's stunning 10.0 share in the fall of 1984, WNCI's current rating is a very respectable one nonetheless, isn't it?
In light of the fact that the current version of top 40 isn't really the mass-appeal format it was during the eighties, when WNCI, WZPL/Indy, WFLZ/Tampa, and KIIS/Los Angeles had double digit ratings, highlighted by KIIS's stunning 10.0 share in the fall of 1984, WNCI's current rating is a very respectable one nonetheless, isn't it?
Radio is alot more fragmented today than it was in the 80's. There are some small markets where stations still get double digit ratings where there is less competition. WNCI getting a 7.7 is still very respectable especially with increased competition.
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