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Fall Ratings

N

Nu_Roo_2

Finally, some new Columbus ratings to look at.  Looks like Arbitron is still releasing the quarterlies (only) for Columbus, but exlcluding non-subscribing stations..

One of the most notable results is that 99.7 managed to eke out a 12+ AQH share of only 2.4, down from 3.7 in the summer.  It's actually below Newark's WCLT, and ranked just above the two Alternatives (1.9 for 106.7 and 1.6 for CD101).  Don't know The Rock's in-demo performance, but I doubt it can be all that great with a 33% drop in AQH.

LVQ also had a down book, dropping to 4.3 from the summer's 6.2.  Usually they're in the 5's.

Would be interesting to know if 97.1 finally gained any real traction -- especially via Buckeye football --  and perhaps stole some men from the two big-signal rockers.   But alas, 97.1 and the other RadiOhio/Dispatch stations have now apparently joined Saga as non-subscribers, so 97.1's fall numbers aren't public.

I HIGHLY doubt The Dispatch will be continuing its "forever" tradition of writing a brief article about the latest quarterly...
 
4 out of the top 5 stations play music. 3 out of those 4 stations play some form of Rhythmic. 9 out of the last 10 flips haven't and no other stations do. See where I'm going here?

99.7 sucks. They should have never changed from The Blitz. This is what they get for being stupid and when it comes to NABCO you can't fix stupid.
 
What I meant to say was that WYTS hasn't had any ratings for the last four ratings periods. Looks like their present Sports format is not going to work so what next for 1230 WYTS?
 
Well one thing's for sure -- it ain't gonna revert back to Air America even in the unlikely event they wanted to. Ain't no Air America no more.
 
Nu_Roo_2 said:
Well one thing's for sure -- it ain't gonna revert back to Air America even in the unlikely event they wanted to. Ain't no Air America no more.
Click to expand...

The old call letters, when it was Air America, was WTPG, 1230. When the station dropped the format Progressive
Talk format three years ago, some of their listeners got together and convened Stephanie Miller to do a protest
video for the ex WTPG. Here is that protest video: http://www.youtube.com/watch?v=stKa9ZpCN70

They said to write or call John Crenshaw, the WTPG Program Director. Mr. Crenshaw said on the board that he
wasn't interested in the Progressive Talk format because it was hard to sell to advertisers. Not sure how you
can sell the present 1230 AM Sports format when there are no measurable amount of listeners listening to it. ???

Maybe Gary Richards would be interested in LMA 1230 and bringing back the Progressive Talk format to
Columbus for a third go around. He said his Progressive Talk format on WVKO-AM was successful and he was interested in bringing the format back to the Columbus airways on another radio station. Why not try 1230 AM?
 
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