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Falling through the gaping hole in this market

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promixcuous

If you're Gen-X female looking for 80s gold while you drive around shopping for a house, a family car, furniture, and all the endless junk we consume in this culture, what FM in this city are you supposed to listen to?

Not everyone wants to hear endless Grunge rehash on 92.9, particularly females.

We've lost Mike 93.7, we're losing WODS which had begun to mix in some 80s new wave pop, and we're losing WFNX which retained a percentage of older Gen-X listeners. WROR is seventies-centric, WZLX is seventies-centric.

Meanwhile, if you stop by Legacy Place, the new mall catering to Gen-X upwardly-mobile females, what are they playing? ABC and Depeche Mode. Soundtracks from John Hughes movies.

And, there you are. The biggest-spending money demo, and no one catering to it on Boston FM.

A BOOM format (i.e. CHBM/Toronto) would have real opportunity here. Prove me wrong.
 
I agree. Almost every woman I know 30+ has mentioned they'd like an 80s station. BUT, hearing Love Shack every day would get old fast. IMHO it would need more than 250-ish researched-to-death records.
 
If I were a Greater Media sales rep, I'd be arguing for how this would complement a cluster including 92.9 and 106.7 and 102.5...much more than an expensive last-place format like talk on WTKK.

Duh....
 
I've lived here for almost 10 years, and I've never thought to tune into 96.9 for any reason. Is Imus still on there? Is Jay Severin still on there? If not, I couldn't name a single person on that station.
 
Yup. Maybe CBS will fill that hole with 103.3 after losing a fortune trying to compete with Kiss/Jam'n - only to see billing go down, not up. They're making a colossal blunder today, repeating the mistake they made in NYC with WCBS-FM.

And I agree, last week at a hip bar I heard all 80's new wave, I was surprised the young folks running the place chose that genre, but it worked for everyone there.
 
CBS has already done that with 103.3. Twice. Love songs: "Fall in love with WEEI-FM" (jingle). Prior to WHTT. Then... again... 103.3 WMRQ. Remember? I thought not... ZZZzzzz...

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