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Fallout from format change at WOHI/East Liverpool

X

Xnewsie

What happens when you change the format of the hometown radio station? Longtime listeners grumble, naturally. Keymarket is finding this out after ditching nostalgia in favor of ESPN at WOHI/1490 in East Liverpool. Read on...

http://reviewonline.com/news/story/112202005_new02espn111.asp

Additional: An earlier article from the Review provides some interesting comments from Keymarket's programming veep on the forthcoming format change:

http://64.233.167.104/search?q=cach.../news.asp+WOHI+=+East+Liverpool&hl=en&start=6


<P ID="edit"><FONT class="small">Edited by Xnewsie on 11/02/05 08:06 PM.</FONT></P>
 
> What happens when you change the format of the hometown
> radio station? Longtime listeners grumble, naturally.
> Keymarket is finding this out after ditching nostalgia in
> favor of ESPN at WOHI/1490 in East Liverpool. Read on...
>
h> ttp://reviewonline.com/news/story/112202005_new02espn111.asp
>
>
> Additional: An earlier article from the Review provides some
> interesting comments from Keymarket's programming veep on
> the forthcoming format change:
>
http://64.233.167.104/search?q=cache:JXfLfce1zGoJ:reviewon> line.com/news/news.asp+WOHI+%3D+East+Liverpool&hl=en&start=6
>
Keymarket is now becoming known as the syndicated & networked company. They pulled off the local jocks on 104.3 so the station could network 24/7 with 98 in the Burgh. REASON 98's signal is so weak it can not compete in the Pittsburgh market. They also continue to network 19 hours a day on their two other Frogs as well. Even with 4 Frog stations on your dail, Y-108 continues to crush them and I love it! All the other FROGS & their employees, are nothing but pawns for 98. It's all about getting them ratings.

Keymarket's oldies station, the Pickle 92.9, is also networked during the morning with it's Brownsville station, then OLDIES RADIO syndication kicks in after that.

They cleaned house at WOMP in Wheeling last week & flipped over to JACK FM. Only staff that remains there, Cyndi Taylor & a part time board op.

Now they've taken WOHI 1490, a local radio station that's been around for decades, and have flipped it to a syndicated ESPN format.

I know serveral people who have worked for this company & have screwed over by them. What goes around comes around. Can't wait for the Good Ol'Boy's Club of Keymarket to fall
 
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