Family Life coming to Harrisburg?

[XCountry285]

Looks like FM 97 has the Top 40 format to themselves. They should simulcast FM 97 on 99.3.

 

[atthestars]

Looks like FM 97 has the Top 40 format to themselves. They should simulcast FM 97 on 99.3.

For what, 15 years, iHeart had CHR on 99.3 as Kiss FM. In 2018 they directed everyone to WLAN and flipped 99.3 to Alt (and now rap). I doubt they'd flip it back

 

[Les Talk]

Second commercial station in the western part of PA to go religious recently. First was Forever's part simulcast of classic hits The Pickle on 92.1 in Ellwood City.

 

[XCountry285]

I see hot is moving to a translator at 96.5 why not move to 93.5 or 105.1?

 

[atthestars]

I see hot is moving to a translator at 96.5 why not move to 93.5 or 105.1?

Not worth giving up the revenue of the Classic Rock or Country formats probably.

 

[XCountry285]

Not worth giving up the revenue of the Classic Rock or Country formats probably.

93.5 must share an audience with 105.7.

 

[atthestars]

93.5 must share an audience with 105.7.

Some, sure.

But like WMMR and WMGK in Philadelphia, an Active Rock and Classic Rock can exist peacefully in the same cluster. They'll share some titles, but it's always about what each station doesn't play. 93.5 won't touch new songs, and 105.7 won't dive too deep into the classic library.

 

[lanceventa]

93.5 must share an audience with 105.7.

WQXA's sales targets are York and Lancaster more than Harrisburg. WTPA-FM targets Harrisburg more than the other two.

Remember sales target areas do not match coverage contours but the markets they are attempting to serve.