fred flintstone said:
Josh C. said:
They both are killing radio.
I don't know if they are killing radio; they are killing the job market in radio.
Correlation is not causation.
And the availability of jobs is not the same a listener satisfaction.
Actually, it is. The correlation isn't just a matter of synchronisity... it truly
is causation. The argument I made tells you exactly why. Stations were grouped together more than they ever had been before, therefore, the need for jobs dropped substantially. Further, technology improved, and the need for jobs dropped even further.
With the drop in job availability, the need for finding new talent dropped in direct proportion. Therefore, the rate at which new talent is brought into the industry was severely diminished.
This directly affects listener satisfaction, because it restricts the flow of new ideas and material making their way to the airwaves. The less originality there is on the air, the fewer people are going to listen. That's proving itself as we speak.
So on this topic, we're not just discussing correlation. One truly does affect the other.
It can be argued that small and medium market radio has a better on-air quality thanks to technology.
And the people who owned locally owned stations back in the day could be - and were - just as greedy and ruthless as Clear Channel, Entercom and the rest. Maybe more so.
Oh, believe me, I agree with that! Working at a small-town Class A for ten years taught me that lesson well!