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Favorite Programming Gimmicks and Contests and Who Does them Well Now?

pman44

pman44

Three part question for the group:

--What were/are your favorite programming gimmicks (ie, 2-Fer Tuesday, Block Party Weekend, A-Z, etc)

--What were/are your favorite contests (song snippets, "I Listen to the new sound of 13Q", etc)?

--Which local Pittsburgh stations, if any, do them well now?
 
"I Listen to the New Sound of 13Q" was, bar none, the most fiendishly successful radio promotion campaign
of all time.

For a good year and a half you could not call ANYONE in this town....schools, doctors offices, 911...without having the
person at the other end answer "I Listen to the New Sound of 13Q".

I can still picture my father lining us up and reading us all the riot act. "If I catch any of you kids EVER
answering MY phone "I Listen to the New Sound of 13Q....."

It was one of his absolutely best Red Foreman moments.
 
I always liked the Two For Tuesdays, too. I also loved the year end countdowns and "Memorial Day 500's" and the like.
 
The best publicity stunt I can recall (except for maybe The Terrible Towel) would be when Bill Cameron locked himself in the studios in Beaver Falls (supposedly) and then demanded a classic rock station whose call letters and name I've forgotten to play harder rock music.

At the time, this station would put Tom Jones among its supposed "rock" playlist. But Cameron played "Rock Til You Drop" by Def Leppard for 60 hours straight or something until the format was changed to "The Force," which consisted mainly of non grunge 80s and early '90s hard rock. This gave way to "The X" soon afterwards.

And the rest is history.
 
No points for originality. The "DJ has locked himself in the studio and is playing the same record" stunt goes back to the '50s.
 
Boss Radio said:
No points for originality. The "DJ has locked himself in the studio and is playing the same record" stunt goes back to the '50s.
Click to expand...

People have been killing each other since Cain and Abel and it still gets ratings.
 
pman44 said:
Boss Radio said:
No points for originality. The "DJ has locked himself in the studio and is playing the same record" stunt goes back to the '50s.
Click to expand...

People have been killing each other since Cain and Abel and it still gets ratings.
Click to expand...

Some things never go out of style.
Who wants to buy season tickets for the Christians and the Lions? I hear it's gonna be a bloodbath this year. :)
 
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