No, it's not "like saying nobody is buying Alexa." In fact, it's completely the opposite.
Consumers are "buying Alexa" and smart speaker technology because it's been properly and smartly purposed, and a need for the product has been demonstrated. It also interfaces with their technological ecosystems. And there's an overwhelming sense of "pull" from the consumers.
Seriously. Where would the "pull" come from for radio listeners? I'd read a survey about ten years ago that indicated approximately 2 percent of radio owners/listeners in Western New York had HD radios. At the time, I thought that number was inflated, but the survey included radios in cars as well as in homes, so perhaps that was true. (Maybe the survey also included big box stores that had such radios in stock that weren't purchased... joking.)
Most people didn't "know" about HD. The advertising push that stations were doing around 2008 was ineffective. "All these great new radio stations." The few folks who bought HD came to believe that "All those great new radio stations" weren't so great. Moreover Star 102.5 on HD didn't sound any different to their ears than Star 102.5 on normal FM radio. Respondents didn't get why they needed it.
As a few posters on this thread have already noted, there's no good answer to the question "Why do I need this?" Why do I want this. Why must I have this?
Consider your own stations. You've answered the why fairly effectively. WHY do listeners listen? Because they like Oldies and your station plays Oldies... music that few other stations in Buffalo play. As you've noted, most of your cume/AQH Persons go to you FM translators. Listeners "know" FM and discern the difference between hearing, for example, "Color My World" on FM than hearind it on AM. And give Oldies 104 due credit for doing a good job distinguishing and promoting "the music you grew up with in clean, clear FM stereo" years ago. That noted, listeners for the most part cannot differentiate between the sound of Color My World on HD and on FM.
To make HD AM work, broadcasters will have to make a deep investment, educate their listeners and then hope listeners develop a need for the product. Dave Eduardo kind of explained it earlier in the thread. I doubt many broadcasters, locally or nationally, consider AM HD worth the risks of investment as a long term future prospect. That's a very big ask. There are other priorities, more pressing and more immediate.
Consumers are "buying Alexa" and smart speaker technology because it's been properly and smartly purposed, and a need for the product has been demonstrated. It also interfaces with their technological ecosystems. And there's an overwhelming sense of "pull" from the consumers.
Seriously. Where would the "pull" come from for radio listeners? I'd read a survey about ten years ago that indicated approximately 2 percent of radio owners/listeners in Western New York had HD radios. At the time, I thought that number was inflated, but the survey included radios in cars as well as in homes, so perhaps that was true. (Maybe the survey also included big box stores that had such radios in stock that weren't purchased... joking.)
Most people didn't "know" about HD. The advertising push that stations were doing around 2008 was ineffective. "All these great new radio stations." The few folks who bought HD came to believe that "All those great new radio stations" weren't so great. Moreover Star 102.5 on HD didn't sound any different to their ears than Star 102.5 on normal FM radio. Respondents didn't get why they needed it.
As a few posters on this thread have already noted, there's no good answer to the question "Why do I need this?" Why do I want this. Why must I have this?
Consider your own stations. You've answered the why fairly effectively. WHY do listeners listen? Because they like Oldies and your station plays Oldies... music that few other stations in Buffalo play. As you've noted, most of your cume/AQH Persons go to you FM translators. Listeners "know" FM and discern the difference between hearing, for example, "Color My World" on FM than hearind it on AM. And give Oldies 104 due credit for doing a good job distinguishing and promoting "the music you grew up with in clean, clear FM stereo" years ago. That noted, listeners for the most part cannot differentiate between the sound of Color My World on HD and on FM.
To make HD AM work, broadcasters will have to make a deep investment, educate their listeners and then hope listeners develop a need for the product. Dave Eduardo kind of explained it earlier in the thread. I doubt many broadcasters, locally or nationally, consider AM HD worth the risks of investment as a long term future prospect. That's a very big ask. There are other priorities, more pressing and more immediate.