FCC investigates PPM

[Buckethead]

The Houston address based recruitment (I beleive) is more along the lines of what Neilson does and has been long proven effective.

Yes, this is a Nielsen TV system, now being used for the one-time-a-year radio experiment

What is the reason Arbitron will not use this method?

Cost. Radio does not have the financial size of TV, and adding a more expensive recruit process reduces profits. You are right... this is the only way to go today.



How does this recruit process cost more?

 

[davideduardo]

How does this recruit process cost more?

Consumes more time. Addresses are used to pick the sample, and then they have to be crossed to find a phone number that matches... if not, try again. Or use horribly expensive door to door recruiting.

 

[TheRover]

I just don't want any of this to be an excuse for some form of government control of ownership or content of broadcast media.

Well, that's too bad for you. The public own the airwaves, the government licenses them for both commercial and non-commercial use, and content is regulated so we don't ever have to see Janet Jackson's nipple again. And that's the way it's been since the 1930s.

But with the lax enforcement of the 1930's regs.... we have to hear about Janet's and many others "nipples", on a very regular basis....

As you can on ANY Pop/Rock Morning Show anywhere ---all across the USofA ! The "Pervy" Big Brother to us ALL !!

Isn't THAT S-P-E-C-I-A-L ! ! !