FCC Legal ID Rules So Complex CBS Struggles To Comply?

[txchipk]

For a very long time in the early part of this decade, Fort Worth-licensed KTVT struggled generating a proper legal ID...it was almost always identified on screen as "KTVT Dallas/Fort Worth" for months at a time.

I noticed flipping through the dial today, KMVK Fort Worth is now given a legal ID of "KMVK FM and HD1 Dallas/Fort Worth." Sure enough, that same attempt legal ID was used at 2PM and 3PM.

Really, are these rules really that hard to follow?
"Official station identification shall consist of
the station's call letters immediately followed by the community or
communities specified in its license as the station's location;
Provided, That the name of the licensee, the station's frequency, the
station's channel number, as stated on the station's license, and/or the
station's network affiliation may be inserted between the call letters
and station location."
http://edocket.access.gpo.gov/cfr_2008/octqtr/47cfr73.1201.htm

Believe it or not, the FCC has fined for stations for not legally IDing...Norfolk market WROX got hit with failing to maintain a main studio during business hours and not transmitting official station identification several years ago: http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-237713A1.pdf. You would think it the current penny-pinching environment, one would be smarter than leaving yourself open for a fine for something so simple.

 

[easttxtv]

I remember seeing several times after the big switch in the mid-1990s the KTVT on-screen IDs would say Dallas/Fort Worth. Yet, on that newly-found gem of a WBAP ID from 1969, at least they knew which end of the old Turnpike they were on 8)

 

[oldiesfan6479]

I wonder if KLUV has corrected their legal after I gave the Z-meister some
grief in the John Summers thread back on August 12. Excerpt:

The ID I heard last Friday went: "KLUV FM and HD1, Dallas/Fort Worth." First off,
there is no "FM" in the KLUV callsign. There was a couple years ago but a change
was requested and made with the FCC to drop the FM suffix so it's now--you can
look it up in the FCC FM Query--"KLUV Dallas." Then there's the question about
the placement of the COL.

Probably acceptable: "KLUV, KLUV HD1, Dallas/Fort Worth" (as used previously).

Totally legal: "KLUV Dallas/Fort Worth, KLUV HD1 Dallas/Fort Worth."

Just today I've come across another "probably acceptable" version, based on
the legal ID used by KNX Los Angeles where the frequency (which is allowed
between the calls and COL) is used for analog, then the HD:

"KLUV 98.7 and HD1, Dallas/Fort Worth."