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FCC Proposed Rule Changes on Localism and what it could mean to Jax

I was just thinking about this if the FCC reverts the pre-1987 rule that a station has to have its main studios in the city of license......I am just thinking of what it could mean to the companies esp Renda who each of their COL have a different city on them other then Jax (besides Lite) Just thinking about this has me wondering how the communities will respond to this if the FCC does revert to the rule....For Renda looking at it....three new studios would have to be built out.....WSOS-FM would have to have a studio in Fruit Cove, WGNE-FM would have to have a studio in Middleburg and WMUV would have to have a studio in Brunswick.....but I am wondering what everyone thinks...the only reason I used Renda as it its the best example of what could happen if the rule is reverted...so post on this...I would like to hear what everyone thinks what could happen, what should happen, and how radio stations will be affected if the rule is reverted back...post away....later.
 
First, I think the FCC is a bunch of political minions that do the bidding of the party and the current sitting administration. Kevin Martin is an opportunist who will probably run for Senate or some office at some point.

Nothing these people have done since the 70s has done anything positive for the business,especially the Telecom act of 96.

Part of the mess they created, by letting radio go to the dogs of the conglomerate world, ruled by Wall Street, is to erase locality. The FCC granted thousands of permissions to move smaller town local signals to compete in adjacent larger metros.

Pieces of the radio pie got smaller and smaller in large markets and local identities to towns like Daytona and Sarasota, St.Augustine, etc, all but disappeared.

More tower moves, frequency changes, call letter changes, flips, trade-offs, and cities of dual license, have been granted in the last twenty five years than ever in the history of radio.

MY view is that it should all be put back to where it was, serving the local community
to the fullest. The effort is in motion to rescind the recent multiple media ownership
rule - which is good sense.

We don't need the same consolidation numbnuts that have screwed up radio, also controlling newspapers, tv and ...next, the internet. Break em up.

These morons can't figure out why revenues are down 30% and listenership is off nearly 20%. DUH.
 
Local you've got to be kidding me. ;D If the CL rule is changed..it means anything already approved will be grand farther in. Meaning now changes. And business as usual..
 
Even if the FCC did adopt a rule stating you have to have a studio in the city of license, all that means, is...you have to have a studio in the city of license. So far, I've seen nothing that says you have to originate programming out of such a studio.

It was that way for quite a while.

Those of you praying for "going back to what it used to be". Sorry, ain't gonna happen. And, frankly, I don't see where forcing stations to do live radio 24/7 is going to improve localism. Would that $6.50 an hour DJ working at 3 in the morning have the common sense to "go wall to wall" when the tornado hits? (I know many who never looked at a news wire at anytime during their tenure. Their attitude? "That's the news guy's job." Most of those jocks couldn't operate EAS properly. That's why they made EAS automatic!)

There is a problem, in my opinion, with some companies who don't have sufficient emergency plans in place to cover the extenuating circumstances caused by weather and other civic-type situations. I think requiring an "operator in attendance" in a cluster 24/7 does make sense. (Not for daytimers, but fulltime 24/7 clusters). That person should be competent enough to read a weather warning, put the files in the appropriate computers, and then - call the PD and News Director, who then come in to do emergency coverage.

That is, by the way, the job of a Program Director and/or News Director in a pinch.
 
Having a Studio in your "City of License" would make no sense at all.I think the Public is more concerned that the Station(s) serve that City of License.There doesn't have to be a Physical Studio there for a Station to SERVE it's City of License.I have heard nothing of this.

I know the FCC was looking at the UNMANNED STUDIO Rule and to see if they need to set a certain number of hours that a Warm,Living Breathing Body must be in the Studio.(Whether they are babysitting Simian & answering phones or on the air live I suppose would be up to the owner).
 
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