FCC proposing geotargeted booster stations

[Mediafrog+]

The proposal would allow for geographically narrow targeted advertising within a station’s service area.

FCC To Propose Authorizing Geo-Targeted Content Via FM Boosters

FCC Chairwoman Jessica Rosenworcel is preparing to issue a rulemaking authorizing GeoBroadcast Solutions’ proposal to allow FMs to use boosters

radioinsight.com

I fully understand booster stations, which provide fill-in coverage for areas with terrain blockage. But wouldn’t this be a mess in areas with relatively flat terrain? I’m in pancake flat Houston. Are we talking about the Maxxcasting model?

Also wouldn’t all these booster stations be a significant added operational expense?

 

[gr8oldies]

The proposal would allow for geographically narrow targeted advertising within a station’s service area.

FCC To Propose Authorizing Geo-Targeted Content Via FM Boosters

FCC Chairwoman Jessica Rosenworcel is preparing to issue a rulemaking authorizing GeoBroadcast Solutions’ proposal to allow FMs to use boosters

radioinsight.com

I fully understand booster stations, which provide fill-in coverage for areas with terrain blockage. But wouldn’t this be a mess in areas with relatively flat terrain? I’m in pancake flat Houston. Are we talking about the Maxxcasting model?

Also wouldn’t all these booster stations be a significant added operational expense?

I don't get it/ Well I do as far as the concept is concerned, the practical application, no. How are these booster stations not going to interfere and be interfered with by the main signal? OK, you'll advertise different insurance agencies in various parts of town. I'm not seeing the advantage.

 

[TheBigA]

Seems to me EMF used this technology to broaden the coverage of WAAF in Boston. Here's an article about WXLO in Worcester:

WXLO Uses MaxxCasting To Expand Presence In Worcester, Boston.

Another radio company has started using GeoBroadcast Solutions MaxxCasting technology, which uses single-frequency network (SFN) booster sites to increase FM signal penetration in areas where land terrain, or buildings interfere

www.insideradio.com

As I read this, it strikes me that the FCC is thinking of this in terms of service, such as localized storm coverage. But I can see sales people using this to target certain particular neighborhood stores for specific products. Such as the east side McDonalds has the McRibb, while the one on the west side has McChicken.

KSJO-FM San Jose Becomes Nation's First Station to Broadcast a National Geo-Targeted Advertisement — GEO Broadcast Solutions

www.geobroadcastsolutions.com

BTST It might be helpful in San Fransisco where the terrain has made traditional single-antenna penetration difficult.