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FCC & Radio Ownership Limits

That's because the ownership caps were designed to allow a couple of big companies to dominate a market making it unfeasible for a smaller company to compete against them. So now, when a single station goes up for sale, the only buyer is the noncommercial religious operator. If the caps had been lower since 1996 then there would have room for more broadcast groups in the market, and fair competition on a more even playing field which doesn't exist now. You have literally made the point against consolidation by pointing out how no one can compete against Big Radio's monopolistic advantage today.
What you are neglecting is that the 1995 consolidation was caused by the fact that over half of all stations were losing money and could not survive. A big factor was the Docket 80-90 FCC ruling which allowed too many new stations, far less restricted upgrades and enormous move-ins.

The findings of financial studies were quit conclusive in that the radio industry would suffer more through the continuation of limited ownership than consolidation.

Consolidation had existed in much of the world where most broadcasting was not state controlled for decades. Spain or the Philippines or Mexico all had in common consolidation and a higher percentage of radio revenue.
 
Okay, but you didn't mention any of the other big companies, and even you aren't sure iHeart and Cumulus would be willing to expand.

Does anyone know if iHeart and Cumulus are willing to expand, especially in small markets? If you want to say I don't have the answers to radio's problems, you'd be right. If I did, I wouldn't be on these boards talking radio. I'd be out turning radio's problems around and making tons of money.

I think your uncertainty about whether each cluster would expand is also telling of where the industry is at. If iHeart or Cumulus don't end up expanding in your market despite caps being lifted, then you really aren't any better off anyway. My point is that it's about being willing to grow as much as it is what the rules are, and there are companies that could enter your market under the current rules if the owners were willing to sell to those companies, and those companies were willing to buy.

Yes, companies could enter the market I'm talking about, but they aren't. That's the problem in a nutshell. Radio doesn't have a lot of new entrants, and the existing ones aren't expanding, even where they can. Audacy had room to grow its Milwaukee cluster and add high billing, beachfront property for cheap. Those properties went to K-Love. I don't like the idea of further consolidation much more than you do, but I like it better than more K-Love purchases.

The difference is that streamers like iHeart can "consolidate" all they want but that won't block competitors and indie streamers from putting their content online via other providers since there's always room for more on the internet. When they consolidate by snapping up all the available FM frequencies, it shuts out competitors and limits diversity on the broadcast band which has a very limited amount of spectrum space for radio stations in each market.

That seems beside the point to me. Where I agreed with Bob was that "the competition is streaming" doesn't exactly bolster the argument that broadcasters should buy more radio stations. You don't seem to support increased limits either, and you're probably more strongly opposed to them than I am, but, when your competition is streaming, no one is stopping you from getting into that field. I agree that no one is limiting your expansion there either. If you want more consolidation, doing it where the audience is going and where you don't have to lobby for increased limits makes more sense to me than buying more radio stations.
 
What you are neglecting is that the 1995 consolidation was caused by the fact that over half of all stations were losing money and could not survive.

No matter how many times you repeat this story, I can't think of any rated markets in the U.S. where radio stations shut down and the frequencies went silent. Even if a station did lose money to the point of not surviving, there would have been another operator willing to buy it and take over. It sounds more like the storytelling of that era by big business interests with something to gain, than reality.

The findings of financial studies were quit conclusive in that the radio industry would suffer more through the continuation of limited ownership than consolidation.

Financial studies paid for by whom?

Consolidation had existed in much of the world where most broadcasting was not state controlled for decades. Spain or the Philippines or Mexico all had in common consolidation and a higher percentage of radio revenue.

We're talking about the United States, a country that bears little resemblance to the ones you cited.
 
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I can't think of any rated markets in the U.S. where radio stations shut down and the frequencies went silent.

Even when iHeart, Cumulus, and Audacy went bankrupt, none of their stations ever went silent. So that's kind of a weak argument. Just because companies were losing money didn't mean they'd shut down their stations.

What happened was the heritage radio companies, the ones who started the industry in the 1920s, sold their radio stations and got out. I'm talking about General Electric, NBC, National Life (owner of WSM), and many more. These were the leaders of the industry. Metromedia sold it's radio and TV stations and got in the cell phone business in 1985. There was a real question at this point who would take their place. The small local companies that bought some of the GE stations went bankrupt. This was happening in the mid 80s. The FCC responded by increasing ownership limits from 7 AM and 7 FM to 12 & 12 in 1985. In 1992, the limits were raised to 18 and 18. The 20 & 20 in 1994. They realized that with all the competition, it was impossible for radio to make money. That's why the FCC kept increasing ownership limits. But it all stopped in 1996.
 
The small local companies that bought some of the GE stations went bankrupt. This was happening in the mid 80s. The FCC responded by increasing ownership limits from 7 AM and 7 FM to 12 & 12 in 1985. In 1992, the limits were raised to 18 and 18. The 20 & 20 in 1994. They realized that with all the competition, it was impossible for radio to make money. That's why the FCC kept increasing ownership limits. But it all stopped in 1996.

So how did Americans benefit from that? Clear Channel grew from from 40 to over 1,200 radio stations, went bankrupt, then changed its name because everyone hated them. Every big consolidated radio broadcaster has now gone bankrupt and/or is losing money. So we've traded small local companies going bankrupt to big behemoth companies going bankrupt while losing local programming diversity in the process. Does that seem like a winning hand to you? Why should the FCC double down on it even more?
 
So how did Americans benefit from that?

That's up to the government. They're the ones who represent the people. Not the broadcasters. Ask George Bush. He was president at the time.

So we've traded small local companies going bankrupt to big behemoth companies going bankrupt

Yep. Radio's a tough business. That's why nobody wants to get into it anymore.

Why should the FCC double down on it even more?

Somebody other than the government has to own these radio stations. They have to find a reason for someone other than K-Love to buy stations.
 
So your position is if the FCC doesn't loosen ownership caps even more it would result in the government owning the radio stations instead? What are you even talking about?

That's not what I said. The government CAN'T own domestic radio stations. What motivation does anyone have to buy radio stations now?
 
No matter how many times you repeat this story, I can't think of any rated markets in the U.S. where radio stations shut down and the frequencies went silent. Even if a station did lose money to the point of not surviving, there would have been another operator willing to buy it and take over. It sounds more like the storytelling of that era by big business interests with something to gain, than reality.
There was an appeal of radio, inherent in any “creative” field that made the next owner think they could make unprofitable stations work. They were right enough times to make it seem easy. It was not.

And the “story” came mostly from smaller markets, which have no “big business” interests.

When Docket 80-90 put 3 more FM into Lake City (Where?) Florida, the end result js that nobody made money. I lived that example and know of hundreds of similar cases.
Financial studies paid for by whom?
NAB through reputable independent research companies.
We're talking about the United States, a country that bears little resemblance to the ones you cited.
Free enterprise systems work amazingly similarly in every one of them.
 
So how did Americans benefit from that? Clear Channel grew from from 40 to over 1,200 radio stations,
Actually, not 1,200. And it ended up far less.
went bankrupt,
Only because the buyer overpaid and was immediately hit by the 2008 depression. Add in the negative effect of the PPP and the introduction of the smartphone and not just Clear Channel but several others were hit with a perfect storm.
then changed its name because everyone hated them.
That is the first I hear this. The listeners did not hate them, but the lovely venture capitalists who fell into a self-created pit did.
Every big consolidated radio broadcaster has now gone bankrupt and/or is losing money.
Funny, but they all trace their problems to the factors I just listed, not bad programming or ugly playlists or whatever.
So we've traded small local companies going bankrupt to big behemoth companies going bankrupt while losing local programming diversity in the process. Does that seem like a winning hand to you? Why should the FCC double down on it even more?
Again, where is the proof that “local programming” is better? TV does not do that with the exception of one two maybe three stations with strong local newscasts, and attempts to do otherwise have failed.

Broadcast radio is not a set of stations today as much as a traditional medium in decline competing with infinite streams, podcasts and paid content providers. The idea of further radio consolidation is that this may be a way to allow free radio to continue to exist.
 
That's up to the government. They're the ones who represent the people. Not the broadcasters. Ask George Bush. He was president at the time.
Actually, during the 1994 and 1996 loosenings, Bill Clinton was president. And the 1996 loosening resulted from a law passed by Congress and signed by President Clinton and not from FCC regulations

Somebody other than the government has to own these radio stations. They have to find a reason for someone other than K-Love to buy stations.

Don't the ownership limits also apply to Educational Media Foundation and other religious and non-commercial entities? If so, then K-Love won't be buying everything in town that's in trouble.
 
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Actually, during the 1994 and 1996 loosenings, Bill Clinton was president. And the 1996 loosening resulted from a law passed by Congress and signed by President Clinton and not from FCC regulations.

My post was about the late 80s. Docket 80-90 and the earlier loosening of ownership rules came from the FCC. But either way, whether it's the FCC or congress, any changes in regulations come from the government. They're the ones who are supposed to represent the people. Not profit making companies. If the people don't like the laws, they should complain to the government. But the question remains: Why should a company go into debt to buy radio stations if not to make money?

Don't the ownership limits also apply to Educational Media Foundation and other religious and non-commercial entities? If so, then K-Love won't be buying everything in town that's in trouble.

There are other religious broadcasters who have been buying up radio stations. Perhaps not as aggressively as K-Love. But certainly VCY is a major player. And we're really only seeing the tip of the iceberg. The thing we know is the ad-supported model that was once the reason why companies bought radio no longer works. The concept of going billions of dollars in debt to buy radio stations that used that model leads to bankruptcy. There needs to be a new motivation to buy radio stations, because I don't see a repeat of what happened after 1996. It will have to be different. But first, the laws governing radio have to change.
 
Don't the ownership limits also apply to Educational Media Foundation and other religious and non-commercial entities? If so, then K-Love won't be buying everything in town that's in trouble.
K-Love Inc. only has two national OTA formats (three if you include Radio Nueva Vida.) They’re not anywhere near any caps unless they want to expand with additional music genres in their lineup.
 
Nobody has bothered to take a stab at the questions I've been trying to ask which are:
1. Outside of company's finances, what's stopping the scenario I laid out yesterday from actually happening? If the answer is nothing as I suspect, then I don't see how more consolidation is going to benefit the industry if it is not as consolidated as it could be. The more I think about this, the more markets I can think of that those three combined companies I listed yesterday could still get into under current regulations.
2. Just under 20 years ago, Clear Channel had many more stations than they do now. Blueberry, Gap/Gap West now part of Townsquare, and Bicoastal are just a few of the owners CC sold to back then. If they really wanted to be a national company, why did that happen?
 
Nobody has bothered to take a stab at the questions I've been trying to ask which are:
1. Outside of company's finances, what's stopping the scenario I laid out yesterday from actually happening?

The company's finances. That's the answer. iHeart doesn't have the money to operate the stations they own now. So other than possibly adding one more in a couple of major markets, I don't see them being a big player. I also don't see a lot of groups with money offering to buy radio stations. By that I mean lending organizations, investment companies, and billionaires. If Elon Musk could legally buy every radio station in every Top 50 market, it's still not something he'd want to do.

As I said, I don't expect the FCC to completely eliminate all ownership limits. If they did, yes I could see iHeart or another company trying to become a broadcast version of Sirius with a national service. The goal of any company is to either beat or eliminate competition. The FCC understands that, and even Carr has said that he sees broadcast licenses as being scarce public resources. He is not going to give one company a monopoly.

I don't think the Beasleys or Connoisseurs of the world will be happy with that. They will complain about it. But it won't change the view of the FCC. I really don't believe a slight loosening of the ownership rules will solve radio's problems. The bigger problem is that users aren't buying radios, and there are fewer places for people to hear AM & FM radio. It's becoming a scarce resource that fewer people want to use. Plus listeners prefer on-demand programming to real-time.
 
Don't the ownership limits also apply to Educational Media Foundation and other religious and non-commercial entities? If so, then K-Love won't be buying everything in town that's in trouble.
EMF (Now called K-Love) has a national "same station in every market" concept that requires just a couple of stations in each market but which demands coverage of every market possible.
 
Actually, during the 1994 and 1996 loosenings, Bill Clinton was president. And the 1996 loosening resulted from a law passed by Congress and signed by President Clinton and not from FCC regulations
The mid-90s deregulation of ownership limits came as a direct result of the late 80's changes, principally Docket 80-90.

If you want to go all the way back, the causes of Docket 80-90 are the result of old FCC rules and the administrative law proceedings that inadvertently caused Dick Friedman's WLEQ in Bonita Springs:

"The WLEQ change from an A to a C was a benchmark case. When Dick Friedman (of San Juan, PR) filed to change class and frequency, the rules were such that this "major change" was considered to be the creation of a new station.

That is why there were no move-ins and class upgrades to speak of. Filing for one opened a window for others to file for the same "new" facility where the original licensee really had no preference.

Friedman was filed against by something like 10 others. A bunch of them consolidated, and then were bought out by Beasley who got the station at the end. Friedman lost his license in the process. The FCC, realizing that the major change rule prevented stations from serving more listeners, and the offshoot was Docket 80-90, which also dropped in many new FMs as well as allowing for so many move ins, upgrades, etc. And we know that 80-90 was the straw that broke the back on this particular camel and set the stage for the Telcom Act of '96 and consolidation."

Don't the ownership limits also apply to Educational Media Foundation and other religious and non-commercial entities? If so, then K-Love won't be buying everything in town that's in trouble.
Yes, but they buy two deep nationally, not a half dozen or more in a single market.
 
No matter how many times you repeat this story, I can't think of any rated markets in the U.S. where radio stations shut down and the frequencies went silent. Even if a station did lose money to the point of not surviving, there would have been another operator willing to buy it and take over. It sounds more like the storytelling of that era by big business interests with something to gain, than reality.

While I can't think of any Class B or C FM's in Top-100 markets that have gone silent, AM's have been going dark for the last 35 years. At the time, stations could be dark longer than a year and could still come back. The lack of a shot clock likely saved a few. I can think of a couple of stations off the top of my head that would likely have been lost had the rules established in 1996 been in place. Granted, neither is in a Top-100 market, but 102.7 in Terre Haute was off the air for over a year around 1990 as was 107.5 in Clovis, NM (which, I believe, is once again in bankruptcy). The pace has accelerated recently. The leading Top-40 station in Albany when I was born, for example, was dismantled a few years ago so the land could be sold.

Financial studies paid for by whom?

While there is some truth to the notion that nobody can study anything without being provided the funding, studies like the ones David is referencing published their methodologies and results. Anyone who wanted to dispute them could've run them again (with or without the same variables). In the summer of 1995, plenty of groups opposed what the new congress was hoping to do with broadcast ownership limits and could've presented their own findings. One example, by the way, was the Coalition for Broadcast Diversity; it was well-funded and generally supported lifting the national ownership caps while keeping local limits in place. Entercom, of all groups, was a major player in it. The irony of Entercom standing up for the little guy was ironic even then.

So how did Americans benefit from that?

Something to keep in mind is that, despite the problems Docket 80-90 caused for station owners, the audience liked the additional choices. The legacy AM Top-40 stations failed for several reasons, and one was that the audience generally didn't like the broadly programmed "all things to all people" approach they tended to make when they didn't have the extra competition. Being on AM was also a problem for most, but moving to FM didn't help most of them. That was because they kept operating like they did when they were on AM, and the audience didn't like that when it had alternatives. The new stations either signing on or moving in provided narrower, more focused programming. I don't know if you remember radio around 1990, but I remember San Antonio having five oldies stations (860 and 930 on AM, 99.5, 101.1, and 105.3 on FM) because everyone wanted to chase the 25-54 demo. Consolidation got rid of three of them and provided service to an audience that was either unserved or not as well served.

Clear Channel grew from from 40 to over 1,200 radio stations, went bankrupt, then changed its name because everyone hated them. Every big consolidated radio broadcaster has now gone bankrupt and/or is losing money. So we've traded small local companies going bankrupt to big behemoth companies going bankrupt while losing local programming diversity in the process. Does that seem like a winning hand to you? Why should the FCC double down on it even more?

While you have some inaccuracies in those statements, I have found myself making a similar argument that, whatever you might think about consolidation, it probably hasn't worked out as hoped. Small local companies going bankrupt (and plenty did) is arguably more perilous for the station licenses and to the listening audience than a large company going broke because the latter will have a better chance of continuing business as usual while it goes through the bankruptcy process, but the four largest consolidators filing bankruptcy isn't a success. I would also assert that programming diversity, at least at the local level, generally improved after consolidation. Again, look at San Antonio. Is programming more diverse with five oldies stations or with two?

Actually, during the 1994 and 1996 loosenings, Bill Clinton was president. And the 1996 loosening resulted from a law passed by Congress and signed by President Clinton and not from FCC regulations

The first loosening of local radio ownership caps occurred in 1992 a few months before Bill Clinton's election. He was President when the Telecommunications Act of 1996 passed, and he was the one who signed it. While more Democrats opposed it than Republicans, it received bipartisan support.

Don't the ownership limits also apply to Educational Media Foundation and other religious and non-commercial entities? If so, then K-Love won't be buying everything in town that's in trouble.

Of course, the ownership limits apply to everyone, and, no, K-Love won't be buying up everything, at least not anytime soon. Having said that, no one seems to be able to explain who these mystery commercial buyers are who will buy everything else.
 


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