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FCC Seeks To End Simulcasts

bobdavcav said:
I still don't see the advantage in not having this apply to NCEs. I don't think K-Love is going to get anymore listeners on 94.1 and 94.9 combined in Memphis than they would having just 94.1. That 94.9 signal could go to someone else for a format not available in Memphis, and it wouldn't surprise me if that happens at some point.
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Hard to say what will happen there, but my understanding is that EMF had intended to swap 94.1 in Memphis as part of a second deal that never happened. It didn’t really want 94.1 without that second part of the deal, but it had to go through with the deal because it already had signed a binding agreement.

b-turner said:
I like to explain music selection to the restaurant business. If you're McDonald's you're going to have the same menu that customer base likes.
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Also, just like McDonald's, some cookie cutter radio stations are cut slightly differently from how the other similar stations in the company are cut. McDonald's used to offer beans and rice as well as several different varieties of salsa at its Laredo, TX locations. It might not be as common in radio as it once was with iHeart's Premium Choice, but the company still has nationally branded stations that are programmed for their local markets.

b-turner said:
The point is we might not care for the programming but we are not the target audience. A friend of mine and I were talking. We both don't care for rap and hip hop. He said if I got a construction permit and my research showed a rap format was what was needed, would I opt for rap. I said yes and I'd try to build the best rap station I could possibly be. You can't wear your personal preferences on your sleeve. Your job is to deliver listeners in ample quantity to be an attractive 'must buy' for advertisers
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I have worked for stations that I would not listen to outside of work. It’s part of the job. I know the management didn’t listen to some of its stations either!
 
b-turner said:
The point is we might not care for the programming but we are not the target audience. A friend of mine and I were talking. We both don't care for rap and hip hop. He said if I got a construction permit and my research showed a rap format was what was needed, would I opt for rap. I said yes and I'd try to build the best rap station I could possibly be. You can't wear your personal preferences on your sleeve. Your job is to deliver listeners in ample quantity to be an attractive 'must buy' for advertisers
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This. I've always said if major advertisers were looking to reach 12-14-year-old males, I'd stunt my station with 24/7 farting sounds instead of music.
 
And I'd have every online presence I could. Imagine the fun "Alexa [play..." and hearing big ones rip. Reminds me of the fun a class had when a kid put a remote control fart machine set with velcro under the teacher's desk and every couple of days hit the remote. It went on for several weeks until it was found. A station liner might be - Like a Russian leader, we're always Putin. We cut the cheese 24/7. America's first scratch and sniff radio station. Creating a stink in (town)...
 
Kelly A said:
This. I've always said if major advertisers were looking to reach 12-14-year-old males, I'd stunt my station with 24/7 farting sounds instead of music.
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I once played a 1 minute loop of cows mooing and people farting on an AM Daytimer when we signed on one day after i told the boss the morning gospel hosts are always late and he said "i dont care if you air cows mooing and people farting as long as its on the air at sunrise"

When we droppe4d the top 40 format, we stunted with all kinds of things for a 3 day weekend... christmas music, game show and tv themes, spanish music....
 
TheBigA said:
Now the NAB wants to reverse the reversal:

www.insideradio.com

NAB: ‘No Basis’ To Reverse FM Duplication Rule, Asks FCC To Backpedal On Change.

On Friday, the FCC went back to the future. That’s when new rules went into effect that put limits on FM simulcasts. The change reset the rules to before 2020,
www.insideradio.com www.insideradio.com
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Some of what the NAB proposes I really don't understand, and this case is a good example. Why is the NAB fighting to reverse this rule if first off, it's basically going back to the rule that existed prior to 2020, and second off we didn't see a wave of simulcasts after the rule was reversed? From this thread, it sounds like this rule change has caused quite a bit of confusion for stations that do simulcast on other FM stations, but there will be no changes at all as a result of this change.
 
bobdavcav said:
Some of what the NAB proposes I really don't understand,
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Apparently some of their members are pushing for them to make this proposal. Maybe it's just about promoting deregulation in general and not this specific rule. Broadcasters have always felt over-regulated, and truthfully, this is a useless rule that is more about politics than serving public interest.
 
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