Nate Wesley said:
6.8% of the total television viewing populace (the figure according to Nielsen estimates) is a lot more than 200 people. If you don't think the broadcast networks silently hope there's enough of a delay to get these folks covered, think again. Even if they aren't the most 'desirable' of audiences, they do not want to lose them this way.
No one is "loosing" anyone and this delay in the switch has nothing to do with the networks loosing audience. Congress appropriated $1.34 billion for 33.5 million $40 coupons. Demand for the coupons has been far greater than expected in the range of 46 million requests. Very simply, there aren’t enough coupons to go around. Right now, all new requests are being put on a waiting list and no additional coupons can be issued until those already issued expire. And guess what? A lot of folks who ordered coupons never used them. This was because they didn't need them, they just thought they did. And once ordered, regardless of use, it comes off the pool of money as being accounted for. And it takes time to get the coupon so right now it's too late to apply for a coupon and receive it before Feb. 17. Add to that the fact that while 46 million coupons have been requested, so far about 18 million boxes have been purchased (once again many folks who asked for the coupons and didn't use them ans will not).
There are only 11 million more boxes in inventory. But remaining demand is estimated to be 33 million to 60 million units. That leaves over 3o million potential folks who will not be able to get a box. Of course these numbers are way off and right now all that are left are basically the elderly, low income people, and non English speaking people. All demographics that networks don't care about cause advertisers don't care about them. The other fear is that in the days following the switch the FCC will get 1.5 million calls in two days, and they can only handle 700,000 calls.