• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Feb Sweeps: 12 News' latest High-Five

T

Teddyo

In case you're interested in the 12 News take on the Feb 2008 Sweeps:
http://www.azcentral.com/12news/newsreleases/articles/febratings02282008-CR.html

I take it that 12 is the only other English-language station (besides AZ-TV) to gain in ratings per Mr. Hagerty's news release (Way to go, Michael!).

The redundancy of their press release aside, you've got to hand it to 12 -- they say they are beating their primetime network lead-ins by 33% HH share. KPHO and particularly ABC15 only dream they could just hold their lead-in audiences. KPNX has to be one of the few major NBC affiliates out there that can continually claim this.
 
What can we say....it's gotta be Charlie Van Dyke. Why else would anyone watch Mc12 for news?
 
ABC15 = Scares You Half to Deatj (e.g. 10 new types of identity theft, we'll tell you how your identity can be stolen at 10!!!)

CBS5 = Covers every fire and car crash

Fox10 = Obnoxious graphics and sound effects, plus some curious top story choices

3-TV -- the place with am news ALL DAY LONG (calling longtime Phoenix residents, was Patti a good newsreader at some point in the past or does she just have an iron-clad contract -- her reading skills are horrible??)

12News -- much more balanced approach to the news but newer reporters are FAR too green for a market as big as Phoenix

Phoenix and Seattle markets are virtually the same size, but Seattle has far higher quality newscasts with longtime reporters amd anchors.
 
As they say, "old (and bad) habits are hard to break." I don't know why people still watch Channel 12's news after all these years. Kent Dana is a far more likable personality than Lin Sue Shepard/Cooney/whatever her name is today is, but people still tune out from 5 and on to 12.

That and Channel 3's morning dominance makes me scratch my head.
 
KOHS said:
I like Cooney and Curtis. Two different people, one great news team. ;D
Click to expand...

Oh, I get it!

One has a moustache and one doesn't. Right?

But I always forget which one is which!

;D
 
While I don't have a general complaint about one company owned both the major newspaper and TV station, I think this is where one problem occurs. KPNX can spin the ratings anyway they want and the Arizona Republic could print it. Other TV stations have to hope that the East Valley Tribune will publish their results or make announcements elsewhere like this board where limited eyeballs will see it.
 
Actually either Goodykoontz or Cordova of the Repugnant used to write up a summary of most of the local TV Sweeps results, which would often include the top three ranking stations in each time block. Seems they stopped doing that around two years ago. Sometimes the articles were even fairly objective!

Probably the Repugnant stopped because the situation doesn't ever change that much in the Valley. (With the exception of the smokin' hot AZ-TV of course! ;D ) Now they leave it up to sister 12 to put out their own press release. There's nothing stopping the other stations from issuing their own press releases and at least getting them on the Web. You don't see that happening because they really don't have anything to crow about.

I can tell you that I saw on another board that in the am for Feb 2008 book it finished:
#1 KTVK
#2 Fox10
#3 KPNX
#4 KNXV
#5 KPHO

KPNX won across the board in the pm, and KPHO finished #2 at 10 pm. I think all the stations lost viewers except for KPNX.

That's about all I know but, if you're really interested in how many viewers are watching what and when in the Valley, then really none of these rankings are valid unless you include Univision KTVW's numbers. The other stations would just as soon not see that comparison published.
 
All:
Here they are. Actual numbers not given because Nielsen doesn't like that any better than Arbitron.

4:00 AM
1. CBS5: CBS Morning News
2. AZ-TV: The Daily Buzz (0.8 behind CBS5)

4:30 AM
1. CBS5: CBS5 News
2. KPNX: Early Today (0.7 behind CBS5)
3. ABC15: America This Morning (0.1 behind KPNX)
4. AZ-TV: The Daily Buzz (0.4 behind ABC15)

5:00 AM
1. FOX10: FOX10 Arizona Morning
2. KTVK: Good Morning Arizona (0.3 behind FOX10)
3. CBS5: CBS5 News (0.3 behind KTVK)
4. KPNX: 12News Today (0.1 behind CBS5)
5. ABC15: ABC15 News (0.4 behind KPNX)

5:30 AM
1. FOX10: FOX10 Arizona Morning
1. KTVK: Good Morning Arizona (tie with FOX10)
3. KPNX: 12News Today (1.1 behind KTVK)
4. CBS5: CBS5 News (0.2 behind KPNX)
5. ABC15: ABC15 News (0.3 behind CBS5)

6:00 AM
1. KTVK: Good Morning Arizona
2. FOX10: FOX10 Arizona Morning (0.7 behind KTVK)
3. KPNX: 12News Today (1.6 behind FOX10)
4. ABC15: ABC15 News (0.8 behind KPNX)
5. CBS5: CBS5 News (0.9 behind ABC15)
6. CW6: Six Fix (0.5 behind CBS5)

7:00 AM-9:00 AM
1. KTVK: Good Morning Arizona
2. KPNX: NBC Today Show (0.3 behind KTVK)
3. FOX10: FOX10 Arizona Morning (0.4 behind KPNX)
4. ABC15: Good Morning America (1.4 behind FOX10)
5. CBS5: The Early Show (1.2 behind ABC15)

11:00 AM
1. KTVK: Good Day Arizona
2. KPNX: NBC Today Show (hour #3) 0.4 behind KTVK)

12:00 Noon
1. CBS5: CBS5 News
2. KPNX: 12News (0.6 behind CBS5)
3. FOX10: FOX10 News (0.4 behind KPNX)

4:00 PM
1. ABC15: ABC15 News (only newscast in timeslot)

4:30 PM
1. KTVK: Good Evening Arizona
1. KPNX: 12News Upfront (tie with KTVK)

5:00 PM
1. KPNX: 12News
2. ABC15: ABC15 News (0.9 behind KPNX)
3. KTVK: Good Evening Arizona (0.1 behind ABC15)
4. FOX10: FOX10 News (0.1 behind KTVK)
5. CBS5: CBS5 News (1.5 behind FOX10)

5:30 PM
1. KPNX: NBC Nightly News
2. ABC15: World News with Charles Gibson (2.4 behind KPNX)
3. KTVK: Good Evening Arizona (0.2 behind ABC15)
4. FOX10: FOX10 News (0.5 behind KTVK)
5. CBS5: CBS5 News (0.9 behind FOX10)

6:00 PM
1. KPNX: 12News
2. ABC15: ABC15 News (0.4 behind KPNX)
3. KTVK: Good Evening Arizona (0.5 behind ABC15)
4. CBS5: CBS Evening News (0.8 behind KTVK)
5. FOX10: FOX10 News (0.3 behind CBS5)

6:30 PM
1. CBS5 News (only newscast in timeslot)

8:00 PM
1. KTVK: Arizona Tonight (only newscast in timeslot)

9:00 PM
1. FOX10: FOX10 News (only newscast in timeslot)

10:00 PM
1. KPNX: 12News
2. CBS5: CBS5 News (1.9 behind KPNX)
3. FOX10: FOX10 News (0.5 behind CBS5)
4. ABC15: ABC15 News (0.7 behind FOX10)
5. KTVK: Arizona Tonight (1.5 behind ABC15)

---Michael Hagerty
 
Wow, ABC15 is #2 at 5pm and 6pm!!! Did anyone forsee such a close race -- particularly at 6pm???

Of course, I am expecting the new 12 News commercial anytime: #1 at 4:30pm, #1 at 5pm, #1 at 6pm, and #1 at 10pm!!! I don't how they will spin the poor showing in the am's, but it's rather amazing that their rather mundane 12 noon newscast is number two. It reminds of the noon newscasts of the 70's and 80's -- very little effort and no live reports -- anchored by whoever happens to be in the studio that day.
 
formeraa said:
Wow, ABC15 is #2 at 5pm and 6pm!!! Did anyone forsee such a close race -- particularly at 6pm???
Click to expand...

KNXV-TV is probably getting a bump from all those tuning in
to see Katie evolve from blonde to brunette. ;)
 
oldiesfan6479 said:
formeraa said:
Wow, ABC15 is #2 at 5pm and 6pm!!! Did anyone forsee such a close race -- particularly at 6pm???
Click to expand...

KNXV-TV is probably getting a bump from all those tuning in
to see Katie evolve from blonde to brunette. ;)
Click to expand...

Although evidently not many viewers at 10 pm are interested in the evolving hair! (Evening viewers too sophisticated?)

Actually this is pretty similar to the same results seen in November at 5 and 6pm. It's very close to a 3-way tie at 5pm.
If ABC15 were to lose their #1 rated Wheel of Fortune and ABC News went back to where they were pre-
Charlie Gibson it would look very different. Charlie's and particularly Vanna's :D coattails are mighty long, at least among the older demos. Their numbers don't hold up in the younger and middle demos.
 
The lead ins at KNXV help (and hurt) the station in the same way lead ins help and hurt everyone in the market.

You can't say the numbers at Channel 12 would be as high at 6pm if Nightly News went into the tank, just as American Idol boosts Fox 10 to huge numbers and CSI helps KPHO at 10pm.

That's obvious, isn't it?
 
double07 said:
The lead ins at KNXV help (and hurt) the station in the same way lead ins help and hurt everyone in the market.

You can't say the numbers at Channel 12 would be as high at 6pm if Nightly News went into the tank, just as American Idol boosts Fox 10 to huge numbers and CSI helps KPHO at 10pm.

That's obvious, isn't it?
Click to expand...

Well, 12 is still quite strong at 10pm and has been #1 for many, many years. Yet NBC has the lowest rated prime-time lead-ins of any major network. 12 is the only station that consistently builds off its lead-ins in this market. So I'm not so sure they would be hurt all that much at 6pm if Brian Williams were to go south. I do suspect CBS' lead-ins help KPHO (although CSI isn't on every night), but the reverse of that is ABC15 which can't come close to holding their network's second, and often first, rated lead-ins at 10 pm. Local ABC affiliates are #1 or at the worse #2 at night in pretty much every major market in the U.S. with the exception of Phoenix. Actually I'm not sure Fox 10's news ratings vary that much whether Idol is on or not.

There is no question that 15 is presently in a daily lead-in sweet spot from 4:30 to 6:30 pm with their news sandwiched between Jeopardy, Gibson, and Wheel. These programs are hugely popular with retirees, and it's the only period in the day that 15's news programs rise above #4. I think that's pretty obvious, no? It's a good situation for them right now. But viewers aren't sticking around to see the same 15 news crew at 10 pm, regardless of the strength of their lead-ins.

So it really depends on the station, it's local rep, talent, etc. But lead-ins can count too.
 
brian4 said:
Thanks Michael! I will check out the Daily Buzz.
Click to expand...

I agree. Thanks for the ratings breakdown Michael. Much appreciated!

Someday it would be interesting to see the rankings based upon the key 18-49 demographic. It's probably asking too much, but I don't suppose you could supply that too when available? It would be interesting to see if and how the rankings change.

No problem if that's top secret! ;)
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom