Well... nothing all that shocking here (aside from the fact that KFNY is ranking higher than it did as an alternative station)
https://ratings.****************/cgi-bin/rol.exe/arb039
https://ratings.****************/cgi-bin/rol.exe/arb039
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February 2018 Ratings
- Thread starter Tomgsinger
- Start date
And that the Sound is beating the old KMPS numbers.
Research Director Inc. analysis of February ratings.
https://www.allaccess.com/net-news/...rch-director-inc-exclusive-february-ppm-analy
https://www.allaccess.com/net-news/...rch-director-inc-exclusive-february-ppm-analy
However, The Wolf is still underperforming the country audience that KMPS had. So the former KMPS listeners haven't all gone to The Wolf.
Was the gain worth the cost? I don't think so.
Is country on the way down in the Seattle metro?
If you add up the 6+ from the two country stations three months ago, compared to the two country stations we have now, it's somewhere around a 2 point drop.
Of course, that's 6+. But the guy at AllAccess doesn't even mention country anywhere.
If you add up the 6+ from the two country stations three months ago, compared to the two country stations we have now, it's somewhere around a 2 point drop.
Of course, that's 6+. But the guy at AllAccess doesn't even mention country anywhere.
Might be too soon to say. The new KNUC morning show hasn't really started yet.
Still, they had a well-oiled machine available to them, and they threw it away. That's a net loss to them.
KFNY is doing better with SJ, and without ANY marketing.
Seattle is a lot like San Francisco...hippies, lefties etc. They do not like country music, which is associated with conservatives and gun-nuts (whether its true or not). SF has no country station...it's been tried several times in the recent past and failed twice.
I think that Entercom thought they would see a big increase for KKWF with KMPS gone. That has not happened. They threw away easy money for Delilah...ugh. I wonder if they now think it was a foolish move. If they had kept KMPS, they could've been a classic to current hybrid (90's to now), to differentiate themselves from KKWF, and most likely wouldn't have an upstart competitor in KNUC. Foolish move to give someone the chance to take a bite (maybe a future big bite) out of the pie you had to yourself.
I don't listen to country...and I'm not a hippie either.
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No, it's about the image of Country music and owners not having the patience required to build a Country brand.
Yet Hubbard has been fairly patient in its approach to KNUC. They could have easily done what iHeart does and immediately start with Bobby Bones and other syndicated hosts. Instead they've taken their time and chosen hosts who they feel will represent the music in a way that can work for Seattle.
As for image, every genre of music has some type of image problem right now, including classical music.
KRWM sitting at a 4.9, that's down from last month. I think KSWD is starting to chew away at KRWM with their softer lean of music. Not everyone wants to listen to 'I've Got a Feeling' or 'Cake by the Ocean' while they are working. 94.1 is close to beating KPLZ in the ratings.
On the other hand, KISQ San Francisco (also Soft AC) is 3rd place in the overall PPM this month.
I wonder if KFNY will reach a 1-share before their 'placeholder' smooth jazz is done. Probably hear it in a lot of doctor's and dentist offices in Pierce and Thurston County nowadays.
On the other hand, KISQ San Francisco (also Soft AC) is 3rd place in the overall PPM this month.
I wonder if KFNY will reach a 1-share before their 'placeholder' smooth jazz is done. Probably hear it in a lot of doctor's and dentist offices in Pierce and Thurston County nowadays.
Smooth Jazz as a format was done before it even began.
There was a time not too long ago when country was king in the Seattle Market.....
KMPS was #1 12+ by 2 points in the Spring 2005 book. Icabod Caine & the Waking Crew were number 1, ahead of the TMan on KUBE & Bob Rivers on KZOK. KMPS led in three of the four weekday time slots....
https://www.seattlepi.com/ae/tv/article/KMPS-still-on-top-M-s-boost-KOMO-1179368.php
In another note--it was always a treat to open the Seattle Times or PI and read the latest radio news from Bill Virgin (PI) and Vic Stredicke (Times)
Back before the interwebs, kids......
KMPS was #1 12+ by 2 points in the Spring 2005 book. Icabod Caine & the Waking Crew were number 1, ahead of the TMan on KUBE & Bob Rivers on KZOK. KMPS led in three of the four weekday time slots....
https://www.seattlepi.com/ae/tv/article/KMPS-still-on-top-M-s-boost-KOMO-1179368.php
In another note--it was always a treat to open the Seattle Times or PI and read the latest radio news from Bill Virgin (PI) and Vic Stredicke (Times)
Back before the interwebs, kids......
Back when people actually had to pay for content or they couldn't read it and the papers could afford to pay radio writers.
So what? This ain't Boston. Or Hartford.
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