But costs a small fortune to run, I would like to know if their ad revenue covers half that cost.
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February 2023 Ratings
- Thread starter atthestars
- Start date
Dosen't WOGL drastically outbill WBEN
WOGL has an older audience than WBEN
Ok, and? These are not the only stations in town.
It's definitely profitable. Sports stations benefit from not just "regular" ad revenue but from separately budgeted sports marketing dollars.
Talent is only a fraction of station operating expenses. In fact, the biggest single expense line at most stations is "sales commissions".
Other costs include rent, utilities, connectivity, property taxes, local, state and federal government fees and permits, accounting costs, audit costs, engineering salaries, engineering parts and supplies, office supplies, office staff, production department costs, music licensing fees (even for talk stations for incidental use), vehicle expense, property, manager salary, vehicle and liability insurance, legal fees, collection expense, promotion and advertising, web services, computer equipment and maintenance, cellular phones, travel and entertainment, memberships (NAB, RAB, Chamber of Commerce, etc), maintenance, cleaning and refuse removal, asset depreciation, etc., etc.
That’s interesting, considering at times WBEN leans older than WOGL (after Audacy’s tweaks a year ago). Even with a playlist similar in age it sounds like Audacy can’t run 55+ off from 98.1 considering WOGL has regularly outperformed WBEN in the public 6+ numbers.
I could have sworn that there were ratings books last year when WOGL was the top 5 in 18-49 and 25-54. What was the reason behind Audacy rebranding WOGL
13 of them.
Stations demos getting older, and the name seems to have an image of "old" which needed to be gotten rid of.
This is like shades of Julius past.
Hasn’t this been explained multiple times over now?
7,312 times, it seems.
That was never the point. Apparently their research showed that their own younger listeners were not fond of the name, and before it did them harm they changed it.
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