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February 2024 Bay Area Radio PPM Ratings

HenryOchs

HenryOchs

Here are the February 2024 San Francisco Radio PPM Rations:

https://ratings.****************/content/arb009

And the February 2024 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215

Any thoughts or observations?
 
KYLD 1.7 - still above KRBQ, but not a good look. I don’t think it’s a cause for alarm though solely because it’s iHeart. We will see if it doesn’t get better in a year or two.

KBLX is also losing steam. With 4 stations in the bay with Bonneville may be more cause for a change.

is Bonneville more likely to tweak or flip? I personally think that one of them has to change since they compete against each other and both share bottom share ratings.
 
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Covering the survey period from Thu. 2/1/2024 thru Wed. 2/28/2024, age 6+:
Alternate view: https://www.urbaninsite.com/wp-content/uploads/2024/03/SAN-FRANCISCO.htm

Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, February 2024, Part I | Research Director, Inc.

So let’s address the elephant in the room. No, we’re not going to correct those folks who continue to call it Daylight Savings time. This is much
researchdirectorinc.com researchdirectorinc.com

25-54: 1. KOIT 2. KMVQ 3. KISQ (up from #8) 4. KMEL 5T. KITS 5T. KRZZ
_______ 7. KQED (down from #3) 8T. KIOI (down from #5) 8T. KSAN
18-34: 1. KOIT 2. KMVQ 3. KMEL 4. KRZZ 5. KITS
18-49: 1. KOIT 2. KMVQ 3. KISQ (up from #9) 4. KRZZ 5. KMEL 7. KIOI (down from #3)
San Jose age 6+ - alternate view: San Jose - RadioInsight
 
Radiopaw said:
KYLD 1.7 - still above KRBQ, but not a good look. I don’t think it’s a cause for alarm though solely because it’s iHeart. We will see if it doesn’t get better in a year or two.

KBLX is also losing steam. With 4 stations in the bay with Bonneville may be more cause for a change.

is Bonneville more likely to tweak or flip? I personally think that one of them has to change since they compete against each other and both share bottom share ratings.
Click to expand...
What do you mean they own both. They own KBLX, KGMZ, KOIT, KMVQ and KUFX.

Also, you are assuming KBLX is losing steam based on useless 6+ numbers.
 
I find it fascinating that KDFC-FM does so well. I guess they know their target demo.
It's nice to consistently see some HD2 channels show up in the book.
 
rustyhodge said:
It's nice to consistently see some HD2 channels show up in the book.
Click to expand...
Remember, nearly all (nationally) HD2 channel ratings come from the translator that many HD2 channels have "tied" to them. Nielsen does not rate commercial translators separately as they depend on either an AM station, a related "full FM" or an HD channel to be allowed to operate.
 
DavidEduardo said:
Remember, nearly all (nationally) HD2 channel ratings come from the translator that many HD2 channels have "tied" to them. Nielsen does not rate commercial translators separately as they depend on either an AM station, a related "full FM" or an HD channel to be allowed to operate.
Click to expand...
There's only one translator in the Bay Area repeating an HD-2 channel and that's for Air1 (via KLVS Livermore). As it is, there are relatively few translators in the Bay Area due to crowding and historic short-spacing. All are either repeating EMF stations (usually KLVS), or noncomms, or AM stations.
 
rustyhodge said:
I find it fascinating that KDFC-FM does so well. I guess they know their target demo.
Click to expand...
Even more surprising to me when you consider that there are broad areas of the East Bay where none of the three signals can be received well, if at all.
 
Mark Roberts said:
Even more surprising to me when you consider that there are broad areas of the East Bay where none of the three signals can be received well, if at all.
Click to expand...
Add to that KDFC might have the best audio fidelity of any Bay Area station. (At least their 104.9 signal, which is the one that comes in best on the lower peninsula.) The classical music sparkles, unlike so many other stations who screw their sound up with overprocessing or Voltair. (#2 for audio quality might be KOIT.)
 
michael hagerty said:
My understanding (from four years working at an NPR station, until my retirement two months ago) is that NPR requires member stations to subscribe as part of the terms and conditions of affiliation. So KCSM is paying for it.
Click to expand...
That is true. Although if KCSM receives enough donations from the public to be CPB-qualified (which I'm sure they do) they are eligible for programming grants from the Corporation for Public Broadcasting. It's not a lot of $$, but it helps to defray the cost of programming.

Dave B.
 
michael hagerty said:
My understanding (from four years working at an NPR station, until my retirement two months ago) is that NPR requires member stations to subscribe as part of the terms and conditions of affiliation. So KCSM is paying for it.
Click to expand...
Agreed, but KCSM isn't a primary affiliate (like KQED or your alma mater are). They might carry a jazz program or two (e.g., Piano Jazz before Marion McPartland died), and maybe an hourly newscast or two during AM drive, but the dues probably reflect that secondary status.
 
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