February 2024 Nielsen Beauty Pageant Numbers...

[stan]

Listening to KEHH, KHIH, KUBJ, KWUP and KXBJ are all combined in Total Line Reporting for KSBJ.

In the same way that 106.9 and 107.5 are combined for reporting.

 

[pjc1961]

Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, February 2024, Part II | Research Director, Inc.

Between surveys The Ratings Experts from RESEARCH DIRECTOR, INC. – along with outstanding oracles from XTRENDS – often find ourselves with a

researchdirectorinc.com

25-54: 1T. KODA 1T. KSBJ 3. KTBZ 4. KKHH (down from #1) 5T. KKBQ 5T. KQQK
18-34: 1. KODA 2. KBXX 3. KILT-FM (up from #10) 4. KKBQ 5T. KTBZ 5T. KLOL 7T. KSBJ 7T. KTJM (up from #13)
18-49: 1. KODA 2. KTBZ 3. KQQK (up from #7) 4. KTJM (up from #10) 5. KILT-FM
_______ 6. KBXX 7T. KKHH (down from #2) 7T. KKBQ (down from #4)

 

[Mediafrog+]

Aw, heck. If the sale closes, they can have a few days between signing and the end of the month and put together the format in a day or two. They can, at least temporarily if not permanently, use staff from Chicago, LA or San Francisco to voice track and use the PD from LA to supervise.

Of course you have just added fodder for those who complain about “cookie cutter formats”.🤣🤣🤣

At the fast food radio format drive-through: “Should I get the #4 Reggaeton? Or maybe the #7 Regional Mexican or the #9 Norteña? Perhaps the #12 Tropical? Hmmm, I don’t see the #14 Tejano, guess they discontinued that…”🤪🤪🤪

 

[IngenieroPerron]

What i hear from former KLTN listeners, too much “witty witty, mas musica”. Not sure who remembers that from early 2000’s days.

 

[Mediafrog+]

What i hear from former KLTN listeners, too much “witty witty, mas musica”. Not sure who remembers that from early 2000’s days.

The longtime slogan for La Mejor, currently simulcast on several 102.5 transmitters, has been “Mas musica, menos guiri guiri”. Almost certainly a jab at all the talk on Que Buena and La Raza.

There has been speculation that SBS will flip 92.1 to a music intensive Regional Mexican format as a counterpoint to the talk heavy options elsewhere in the market.

 

[Mrtejano]

What i hear from former KLTN listeners, too much “witty witty, mas musica”. Not sure who remembers that from early 2000’s days.

It was Mas Musica Menos güiri güiri.

 

[Astros2023]

The phrase "Más música menos güiri güiri"
"more music, less chatter" was originally used at "La nueva "108" 107.9fm" during its ownership by El Dorado. It was a Jab directed towards Raul Brindis and KLTN. Years later it was reintroduced to the market on "La Mejor 104.5 fm."

 

[stevenNOLA]

No one is talking about KQBT's continued downfall... is there a re-brand or a funeral being planned yet?

 

[Astros2023]

No one is talking about KQBT's continued downfall... is there a re-brand or a funeral being planned yet?

Give me a break...Is that what you consider a setback? KLOL experienced more significant declines in the most recent books. Eddie Martiny intends to dispose of it along with the remaining properties. Free station when you buy Sunny lol

 

[Huff]

Give me a break...Is that what you consider a setback? KLOL experienced more significant declines in the most recent books. Eddie Martiny intends to dispose of it along with the remaining properties. Free station when you buy Sunny lol

25-54, both look pretty steady. KQBT saw an increase during the summer months, but both stations are pretty much in the same place year-on-year. (KQBT - blue; KLOL - red)

 

[Mediafrog+]

25-54, both look pretty steady. KQBT saw an increase during the summer months, but both stations are pretty much in the same place year-on-year. (KQBT - blue; KLOL - red)

If iHeart has any thoughts of launching a Spanish language format in Houston 93.7 would be the place to do it…but I suspect that might be quite a way off. Might want to see what SBS does with 92.1; also what happens to the Estrella Media stations if they are indeed sold and possibly change format.

Some speculation of iHeart again trying an Hispanic targeted format on KEGL in DFW, which is currently floundering with its “Freak” guy talk.

 

[jt99]

No one is talking about KQBT's continued downfall... is there a re-brand or a funeral being planned yet?

Hip hop centric stations nationwide (including KQBT) have been the most affected by the increased move to streaming following the pandemic and the ensuing lifestyle changes that came with it, so their decline is probably not seen as anything new or noteworthy to talk about.

Plus, despite the decline in ratings that many Rhythmic and Urban stations have suffered over the past several years, it seems the stations are still quite profitable (KPWR in LA is a good example of this), so I don't foresee any changes coming to KQBT anytime soon, unless iHeartMedia really did want to try another Spanish language format in Houston as mentioned in the post above.

 

[Deleted member 108832]

If iHeart has any thoughts of launching a Spanish language format in Houston 93.7 would be the place to do it…but I suspect that might be quite a way off.

With the complete and total failure of La Preciosa up here and Mega being seen as expendable to iHeart down there, I wouldn't hold my breath waiting for them to toss their hat into the Spanish language ring again any time soon.

Might want to see what SBS does with 92.1; also what happens to the Estrella Media stations if they are indeed sold and possibly change format.

Hell, I'd go ahead and pull the rug right on out from under them, if I were a Houston area broadcaster, and launch a music intensive Regional Mexican format on a city grade stick (here's looking at you Audacy) and really screw with their psyche. 101 is in need of a new direction, and this would cut SBS off at the pass, so to speak.

Some speculation of iHeart again trying an Hispanic targeted format on KEGL in DFW, which is currently floundering with its “Freak” guy talk.

Floundering?? Ha! More like catfishing, since it's doing nothing more than sucking mud from the bottom of the pond. Listening to a woman with long nails scratching an old blackboard would make for better listening than the dreck DFW's 97.1 is pumping out right now.

 

[BamaTX]

With the complete and total failure of La Preciosa up here and Mega being seen as expendable to iHeart down there, I wouldn't hold my breath waiting for them to toss their hat into the Spanish language ring again any time soon.

The "La Preciosa" and "Mega" ventures were almost two decades ago and a lot has changed since then. We now live in an era where some "reggeatón" hits (and in some cases regional mexican hits) have seen airplay in some Top 40 stations.

Hell, I'd go ahead and pull the rug right on out from under them, if I were a Houston area broadcaster, and launch a music intensive Regional Mexican format on a city grade stick (here's looking at you Audacy) and really screw with their psyche. 101 is in need of a new direction, and this would cut SBS off at the pass, so to speak.

For all intents and purposes, Mega seems to be doing fine. Ratings could be better, but I don't see Audacy blowing up the station (especially now as they wait for the FCC to approve the bankruptcy plan that would make George Soros' investment group the largest shareholder).

While I do agree that Houston could accommodate two regional Mexican stations on city grade sticks, I'm not sure anyone wants to take the risk. The unclear future of Estrella's over-performing radio division is a big unknown. Will a new owner keep KQQK and KTJM as is?

Floundering?? Ha! More like catfishing, since it's doing nothing more than sucking mud from the bottom of the pond. Listening to a woman with long nails scratching an old blackboard would make for better listening than the dreck DFW's 97.1 is pumping out right now.

I'm not sure what the future of KELG is, but I wouldn't be surprised if iHeart brings Urban AC/R&B to 97.1. Fighting the 105.7 and 94.5 rimshots with a Cedar Hill stick seems like a no brainer. But it will only work if you can sell the format.

Having said that, iHeart could leverage BIN's existing "corporate partners" into buying more black audiences. Offering a way for large companies to buy "social" points can be a lucrative business.

 

[radioislife2020]

The "La Preciosa" and "Mega" ventures were almost two decades ago and a lot has changed since then. We now live in an era where some "reggeatón" hits (and in some cases regional mexican hits) have seen airplay in some Top 40 stations.

For all intents and purposes, Mega seems to be doing fine. Ratings could be better, but I don't see Audacy blowing up the station (especially now as they wait for the FCC to approve the bankruptcy plan that would make George Soros' investment group the largest shareholder).

While I do agree that Houston could accommodate two regional Mexican stations on city grade sticks, I'm not sure anyone wants to take the risk. The unclear future of Estrella's over-performing radio division is a big unknown. Will a new owner keep KQQK and KTJM as is?

I'm not sure what the future of KELG is, but I wouldn't be surprised if iHeart brings Urban AC/R&B to 97.1. Fighting the 105.7 and 94.5 rimshots with a Cedar Hill stick seems like a no brainer. But it will only work if you can sell the format.

Having said that, iHeart could leverage BIN's existing "corporate partners" into buying more black audiences. Offering a way for large companies to buy "social" points can be a lucrative business.

I Remember when ''LA PRECIOSA'' in Dallas was number 1 general market. And then it had a slow death

 

[davideduardo]

I Remember when ''LA PRECIOSA'' in Dallas was number 1 general market. And then it had a slow death

They took a big hit when HBC put "Recuerdo" into Dallas. Preciosa nosedived, and then they let the local PD modify the playlist and it went even lower until they dropped the format.

Because Preciosa was an unresearched copy of Recuerdo with a double-size playlist, about every other song was a stiff. Recuerdo, on the other hand, was a pure format created to reach rural-origin Mexican immigrants in the US who were over 30 with the music they grew up on in Mexico.

Finding the blend involved doing two consecutive "Awareness-Trial-Usage" studies where it was discovered that a format combining non-rock pop, grupera and ranchera music would actually work together... because that was what stations in smaller towns in Mexico played from the 70's through the 90's.

 

[davideduardo]

Hell, I'd go ahead and pull the rug right on out from under them, if I were a Houston area broadcaster, and launch a music intensive Regional Mexican format on a city grade stick (here's looking at you Audacy) and really screw with their psyche. 101 is in need of a new direction, and this would cut SBS off at the pass, so to speak.

Remember, "Regional Mexican" is a term created by non-Hispanic record store managers and the music industry in the US.

There can be stations in that very broad format that appeal to older people with mostly rancheras (like KFWB in LA) or which play more norteña and grupera or more banda and related styles. There are station owners, such as one in Monterrey, that have 3 or 4 different "regional Mexican" formats in the same market.

 

[davideduardo]

If iHeart has any thoughts of launching a Spanish language format in Houston 93.7 would be the place to do it…but I suspect that might be quite a way off. Might want to see what SBS does with 92.1; also what happens to the Estrella Media stations if they are indeed sold and possibly change format.

The SBS formula in SF, LA and Chicago seems to be fewer currents, more mainstream currents, slower current rotations and a lot more gold. The appeal is not 18-24 and only picks up around 30 year-olds or later. Those stations have more adult morning shows with much less double entendre stuff and a lot less fake character voices and laugh tracks.

 

[Mediafrog+]

Will a new owner keep KQQK and KTJM as is?

Some sort of Regional Mexican format on 92.1 could do a lot of damage to KTJM and KQQK, as the 92.1 signal is superior. But I suspect Estrella Media will sell those stations before we get to that point, so the future of 98.5 and 107.9 is probably not going to be determined by whatever SBS does. Also depends on whether the two Estrella stations are sold together or separately.

 

[BamaTX]

Some sort of Regional Mexican format on 92.1 could do a lot of damage to KTJM and KQQK, as the 92.1 signal is superior.

Could? Sure. Will it? That depends on what kind of strategy SBS enters the market with. What Estrella has as an advantage is the ability to flank the competition with two well programmed Regional Mexican stations that have two distinct set of listeners.

But I suspect Estrella Media will sell those stations before we get to that point, so the future of 98.5 and 107.9 is probably not going to be determined by whatever SBS does. Also depends on whether the two Estrella stations are sold together or separately.

Estrella's radio division has been rumored to be on the market ever since Lenard surrendered the company. But it has become obvious that Estrella isn't in a hurry to dump their radio assets in a fire sale. They'll likely continue to wait until they find the right buyer.