February 25 Ratings

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Charlotte

Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...

radioinsight.com

WKQC stays at #1for the second non-holiday book in a while. WFAE and WBT benefited from all of the chaos in DC.

 

[amfmradio1]

Interesting to me that 'XRC has gone from a 5.4 to a 6.2 & 'RFX has gone from a 3.8 to a 5.9 - they've been in the low to mid 3's since Fall '24

 

[CLTRadio]

Interesting to me that 'XRC has gone from a 5.4 to a 6.2 & 'RFX has gone from a 3.8 to a 5.9 - they've been in the low to mid 3's since Fall '24

iHeart fired the WRFX/WEND PD in the first week of the February book. WEND had the best ratings in their history under Crowley, but WRFX significantly underperformed. Looks like WRFX’s #s are coming back up after the change.

 

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RADIO RATINGS ROUNDUP, February 2025, Part IV | Research Director, Inc.

Since today is baseball’s opening day, it is appropriate to say we are rounding third and headed for home as we wrap up the FEBRUARY survey. Anothe

researchdirectorinc.com

25-54: 1. WPEG 2. WKQC 3. WBAV 4T. WEND & WRFX 6T. WFNZ & WFAE
18-34: 1. WRFX 2. WFNZ 3. WEND 4. WKQC 5. WSOC 6. WBAV 7T. WPEG & WOSF 9T. WNKS & WFAE
18-49: 1T. WPEG & WBAV 3. WRFX 4. WEND 5. WKQC 6T. WNKS & WFNZ

 

[vchimpanzee]

I continue to be amazed that WPEG scores so low with 18-34 and so high with 25-54.

 

[CLTRadio]

I continue to be amazed that WPEG scores so low with 18-34 and so high with 25-54.

I don't think it makes much sense for WKQC to be ahead of them 18-34. WKQC plays mostly 80s music, and a 34 year old wasn't even alive then. Maybe in the car with their parents or somebody older? or maybe they work at a restaurant or something that plays it? Who knows?

These are nationwide trends, not just Charlotte.

 

[eacalhoun1]

Interesting to me that 'XRC has gone from a 5.4 to a 6.2 & 'RFX has gone from a 3.8 to a 5.9 - they've been in the low to mid 3's since Fall '24

And I found it odd that WRFX is apparently doing better without John Boy & Billy?!?!

 

[101tm]

And I found it odd that WRFX is apparently doing better without John Boy & Billy?!?!

JB&B have gotten quite tired over the years IMHO.

 

[CLTRadio]

And I found it odd that WRFX is apparently doing better without John Boy & Billy?!?!

Wouldn’t say dropping JB&B is the reason the ratings went up. For the last couple of years AM Drive and PM Drive on RFX have performed about the same- similar share and rank, with middays performing a little better than drive times. That trend hasn’t changed.