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February numbers out....

WEEI bounces back and opens some distance on WBZ-FM, kind of a surprise there given that momentum seemed to be with the Sports Hub for several books. People starting to think (and talk) Sox again, perhaps -- although the first exhibition games weren't even played until the 27th of the month.

WKLB is an amazing story. I'm surprised it hasn't been talked about more here. Their numbers are looking almost like WWYZ's in Hartford. Never thought country would ever do this well in Boston, although admittedly, there's very little twang left in it these days.
 
CTListener said:
WKLB is an amazing story. I'm surprised it hasn't been talked about more here. Their numbers are looking almost like WWYZ's in Hartford. Never thought country would ever do this well in Boston, although admittedly, there's very little twang left in it these days.
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It sounds to me that much of WKLB's success is due to that it's the first country station in Boston to program significantly to women. It's a formula that works for them. Other previous country stations in Boston tried to program to the old-school male country audience, which, though it has always thrived in many other parts of the USA and even elsewhere in New England, hasn't been a large enough factor in this immediate area for decades.
 
It's really hard to tell how well stations are doing by looking at 6+ numbers. Althought WEEI appears to have a descent lead on the Sports Hub, it might or might not be that way at all when we look at 25-54 year old males.
 
dhoule said:
It's really hard to tell how well stations are doing by looking at 6+ numbers. Althought WEEI appears to have a descent lead on the Sports Hub, it might or might not be that way at all when we look at 25-54 year old males.
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Spin, spin, spin. EEI reached more ears in February, period. That, in itself, is significant when you consider the gains -- again, in 6+ numbers -- made by the Sports Hub in previous books. I'm sure the EEI haters hope those additional ears were all in 75-to-dead men or 6-12 girls and the Hub haters hope they're all in 25-44 male. The truth, as it almost always does, lies somewhere in the middle.
 
As I recall WEEI did pretty well in the January book, but I never did see an article by Chad Finn or Jessica Heslam that broke down the show by show match-ups and discussed it. Do they only write those articles when 'EEI is losing?

These numbers always seem to have a dozen different interpretations, but generally it looks like 98.5 is taking it on the chin and has been for a couple of months. A fact which makes Jason Wolfe's latest moves even more puzzling.
 
WOW! Kiss and Jam'n are just owning Boston. It's gotta be more than just no competition. Their are stations in other parts of the country with similar circumstance that aren't dominating like this. Props to the people running those stations.
 
Can someone break these numbers down? 98.5 has the greater cume, but EEI comes out ahead? Clearly, I'm missing something (and I'm not sarcastic). Please educate me.
 
johng said:
Can someone break these numbers down? 98.5 has the greater cume, but EEI comes out ahead? Clearly, I'm missing something (and I'm not sarcastic). Please educate me.
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I'm with you. I've asked several times and no one, including my daughter who worked in radio for a decade and my son-in-law, who is the morning man on KFYI in Phoenix, has ever been able to explain it to me clearly. I know some of my ramblings don't indicate it, but I'm not a complete dummy (MBA and BS in accounting). I've never really been on the same page with creative people and these numbers seem to lend themselves to creativity. Everybody claims to be Number 1.
 
johng said:
Can someone break these numbers down? 98.5 has the greater cume, but EEI comes out ahead? Clearly, I'm missing something (and I'm not sarcastic). Please educate me.
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It has to do with TSL (Time Spent Listening) as well as Cume and some other factors. In this case WEEI listeners stay longer than 98.5 listeners, even though more are listening to 98.5

Same seems true for WJMN, WBZ-AM and WKLB all with fewer listeners than WMJX, but with higher ratings points.
 
trock said:
WOW! Kiss and Jam'n are just owning Boston. It's gotta be more than just no competition. Their are stations in other parts of the country with similar circumstance that aren't dominating like this. Props to the people running those stations.
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I actually can't think of another (large) market with similar cicumstances. Name another market where one company has a CHR/Rhythmic CHR monopoly?

As I once mentioned if the tables were turned and a different company owned WXKS-WJMN there is a 100% chance CC would put on some type of competitor, they have done it in many many markets over the years.
 
98.5's stay is wearing out fast and furious. They've been nosediving across the board for the last 3 months. They're not bleeding, they're hemorrhaging at this point.
 
DJbobo said:
98.5's stay is wearing out fast and furious. They've been nosediving across the board for the last 3 months. They're not bleeding, they're hemorrhaging at this point.
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Which number tells you that? I'm not disagreeing. In my opinion, not enough bad things can happen to Felger. I just want to know how you can tell from these numbers.

If you are correct, I hope Jason Wolfe's latest moves don't reverse the trend.
 
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