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February PPM
- Thread starter carolinaradio
- Start date
CC has actually been launching classic hits stations as "Magic." I still don't see how Lite is losing out like they are, but if it doesn't get any better or if they do worse, I could see them trying it if the station gets to a point where the performance warrants a flip. A return of "Magic" would be awesome.ABM said:Bring the MAGIC back to 102.9! The Carolina's Greatest Hits Station! I'm sure you will see a boost of excitement from the older demo..
Then again, I said K-104.7 should go classic hits last year, and look at their (baffling) numbers now.
About "Get The Party Started" - AC's have been playing that for years. I don't think it's any different than the Gaga/Katy Perry/Taio Cruz stuff these stations eat up.
The old Magic 96.1 was a nationally recognized and highly rated oldies station during its day. But Clear Channel determined that format was tired and no longer viable, and they wanted to attract different demographics. Younger. Not sure if they would want to return to an oldies strategy, but it does seem they may want to consider some sort of modifications to Lite 102.9.
^ If I may quote Clear Channel off the top of my head, "oldies is a niche format, not a format for a station as powerful as 96.1."
Sadly, when Magic 96.1 flipped, it had become pretty much a shell of itself compared to the way it sounded in the 90s. They had settled in to the traditional 200-song "good times, great oldies" playlist that was mostly 1964-1975. However, that was back when oldies was pretty much vanishing as a format and before PPM. The format that oldies has evolved in to, Classic Hits, is extremely viable and PPM eats it up. The format is doing great and outperforming AC in quite a few markets. Heavy on the 70s, sprinkle in some 80s and 60s. CC blew up oldies in Raleigh and that station has come full circle back to classic hits. I think it's a possibility should Lite not recover somewhat.
Sadly, when Magic 96.1 flipped, it had become pretty much a shell of itself compared to the way it sounded in the 90s. They had settled in to the traditional 200-song "good times, great oldies" playlist that was mostly 1964-1975. However, that was back when oldies was pretty much vanishing as a format and before PPM. The format that oldies has evolved in to, Classic Hits, is extremely viable and PPM eats it up. The format is doing great and outperforming AC in quite a few markets. Heavy on the 70s, sprinkle in some 80s and 60s. CC blew up oldies in Raleigh and that station has come full circle back to classic hits. I think it's a possibility should Lite not recover somewhat.
Classic Hits may be a viable alternative if Lite continues to stagnate. But just don't use the name Magic in Charlotte; let that cherished name rest in peace. That name is already associated with the former version on 96.1, and would be confusing somewhat with Magic 98.9 whose signals overlap. Just call it Classic Hits 102.9, or some other name. Then maybe 107.9 could be more Hot AC, and 104.7 more mainstream AC, or vice versa.
Um, okay - so what name would you replace it with other than "Magic." That name is used a lot in other markets so it solely does not belong to Charlotte. I mean, yes it was once used in Charlotte but the return of "Magic" would be a good fit/name cause I can't think of any other name that would classify an 60'-70's type-station. I'd say, if Lite's number's continue to indeed stagnate, they will tweak their format or put their format that goes along in the direction with Fresh 100 (Detroit) or My 102.5 (Greenville, SC). But it would be great if Classic Hits did return to the Charlotte radio dial. That to me, is the thing I'll be following closely along with Kiss 95.1 and their tough battle with reigning CHR, Channel 96.1. Funny, we have a CBS-Clear Channel war going on: one CBS station (104.7) is doing well and their competitor, that is a CC (102.9) is not doing so great. And for CHR, we have a Clear Channel (96.1) doing well, and for the CBS, not doing as well (95.1). Haha, we should continue to wait and see. But damn, I know CBS won't let go of Kiss 95.1 if their number's are below a -2.tylerSC said:Classic Hits may be a viable alternative if Lite continues to stagnate. But just don't use the name Magic in Charlotte; let that cherished name rest in peace. That name is already associated with the former version on 96.1, and would be confusing somewhat with Magic 98.9 whose signals overlap. Just call it Classic Hits 102.9, or some other name. Then maybe 107.9 could be more Hot AC, and 104.7 more mainstream AC, or vice versa.
I've tried to respond to this twice, and lost it, so here goes again...
I think classic hits would do well whether it was called "Magic" or not. I actually think the association with the former 96.1 would be beneficial. The difference, though, would be that the new "Magic" wouldn't have a playlist much like the old one - the new one would play mostly 70s, with some 60s and 80s. The old one played mostly 60s with some early-mid 70s. I think the pros of the name outweigh the cons. CC has classic hits stations named "Magic" in Cleveland, Jacksonville, and VA Beach. Heck, a lot of them are just "Oldies ___" (Milwaukee, Portland, St. Louis, Columbus, Seattle). Boring.
I could see them "freshening" up 102.9 like WNIC/Detroit or WMYI/Greenville. But would it be enough? I just don't think CLT can support 3 stations with an AC-based format. One of them is going to have to entirely change eventually, IMO. I think Charlotte could support a Hot AC, but who knows - 107.9 does better with its lukewarm AC format now than it did with hot AC.
I think classic hits would do well whether it was called "Magic" or not. I actually think the association with the former 96.1 would be beneficial. The difference, though, would be that the new "Magic" wouldn't have a playlist much like the old one - the new one would play mostly 70s, with some 60s and 80s. The old one played mostly 60s with some early-mid 70s. I think the pros of the name outweigh the cons. CC has classic hits stations named "Magic" in Cleveland, Jacksonville, and VA Beach. Heck, a lot of them are just "Oldies ___" (Milwaukee, Portland, St. Louis, Columbus, Seattle). Boring.
I could see them "freshening" up 102.9 like WNIC/Detroit or WMYI/Greenville. But would it be enough? I just don't think CLT can support 3 stations with an AC-based format. One of them is going to have to entirely change eventually, IMO. I think Charlotte could support a Hot AC, but who knows - 107.9 does better with its lukewarm AC format now than it did with hot AC.
I have a home in Gastonia, and I usually prefer listening to 102.9. I used to listen to 104.7 a lot until they started playing the Moves Like Jagger and the Let's Go Green (which has finally stopped, thank god!)..... It might be silly, but I still tune into K for the KOST jingles. I love them. I wish Lite would bring back a local morning show, I think that is why K is currently winning. No one I know of likes "Valentine". I don't know, I just guess it is Clear Channel Magic, like always.
Ever since K-104 came on the air, I always thought Lite had a more solid AC playlist. It was always quite traditional. At first, K-104 was old leaning, then mainstream AC, back to old leaning, hot leaning - but now they seem to have settled in to a mainstream playlist that's not that bad. My main issue with them is that they're so...volatile. However, with their numbers being so good lately, I doubt they'll make any more major adjustments since they've found something that's working for them. I don't mind the jingles, but I don't know if they really fit the music they play.wpb1999 said:I have a home in Gastonia, and I usually prefer listening to 102.9. I used to listen to 104.7 a lot until they started playing the Moves Like Jagger and the Let's Go Green (which has finally stopped, thank god!)..... It might be silly, but I still tune into K for the KOST jingles. I love them. I wish Lite would bring back a local morning show, I think that is why K is currently winning. No one I know of likes "Valentine". I don't know, I just guess it is Clear Channel Magic, like always.
Lite's taken the tempo up, though - their playlist is pretty much identical to 104.7's now, save for a few songs here and there. I don't know what they see in "Valentine", either - I'm not aware of many other CC stations carrying it....K has a pretty good morning show now, if they'll stick with it.
carolinaradio said:CC has classic hits stations named "Magic" in Cleveland, Jacksonville, and VA Beach.
So much for VA Beach! http://www.1053hitmusic.com/main.html
Just a comment: I was at UNCC on Friday and at the softball field, music by the Jackson 5 was playing. It was followed by something that people on the AC board will argue was not hot AC, so it wasn't radio. But does anyone in the market play the Jackson 5?carolinaradio said:I've tried to respond to this twice, and lost it, so here goes again...
I think classic hits would do well whether it was called "Magic" or not. I actually think the association with the former 96.1 would be beneficial. The difference, though, would be that the new "Magic" wouldn't have a playlist much like the old one - the new one would play mostly 70s, with some 60s and 80s. The old one played mostly 60s with some early-mid 70s. I think the pros of the name outweigh the cons. CC has classic hits stations named "Magic" in Cleveland, Jacksonville, and VA Beach. Heck, a lot of them are just "Oldies ___" (Milwaukee, Portland, St. Louis, Columbus, Seattle). Boring.
+1 VC...the college crowd plays J5 as an old 'standard'.
hear it all the time around Chapel Thrill. especially: RR.
hear it all the time around Chapel Thrill. especially: RR.
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