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February PPM's

  • WDAS returns to first place but still a bit lower than they have been since summer.
  • WMGK is in 3rd place, up almost a point.
  • WHYY dropped more than a point from their anomalously high February--but good for fourth place and it's still an impressive number.
  • Seems safe to say that (outside of Christmastime), B101.1's new normal is right around a 5-share.
  • WXTU seems to be on something of a roller coaster (3.5 - 2.9 - 5.3 - 4.4). But who doesn't love a roller coaster?
  • Q102 (12th place) dropped just a bit to 2.9 (but that's more than double WTDY's 1.4, landing them in 21st place).
  • WPHT's stream (22nd place) has a 1.1 while 1210 AM (24th place) has 0.9. Sure, sure, sure, sure, sure.
WRNB is the lowest-rated commercial FM on the dial. The only local station with a lower rating is WPHT.

Check it, check it, check it out, check it out...
 
Well now that WUMR (WISX's new calls) has settled into our dials, looks like WRNB may be next on the chopping block. However, as we all know, ratings don't show the full picture. The revenue I'm guessing for WRNB may be different than their poor ratings.

100.3 has always been a tumultuous (that's a ten dollar word for me) frequency in Philly.
 
Well now that WUMR (WISX's new calls) has settled into our dials, looks like WRNB may be next on the chopping block.

Radio One doesn't operate like Audacy. They have a more focused agenda. The station may be serving the company's purposes, even though the published ratings aren't very good.
 
  • WDAS returns to first place but still a bit lower than they have been since summer.
  • WMGK is in 3rd place, up almost a point.
  • WHYY dropped more than a point from their anomalously high February--but good for fourth place and it's still an impressive number.
  • Seems safe to say that (outside of Christmastime), B101.1's new normal is right around a 5-share.
  • WXTU seems to be on something of a roller coaster (3.5 - 2.9 - 5.3 - 4.4). But who doesn't love a roller coaster?
  • Q102 (12th place) dropped just a bit to 2.9 (but that's more than double WTDY's 1.4, landing them in 21st place).
  • WPHT's stream (22nd place) has a 1.1 while 1210 AM (24th place) has 0.9. Sure, sure, sure, sure, sure.
WRNB is the lowest-rated commercial FM on the dial. The only local station with a lower rating is WPHT.

Check it, check it, check it out, check it out...

This seemed like "settle back into place" month after a January of some weird-looking jumps.

Interesting to see how quickly Rumba can build now that the Breeze is off the books.

I feel like WPHT's stream number IS possible. It's not very high Cume, but people tune in and stay tuned in to what they want to hear, and it's crystal clear on the stream. (Same with WHYY in general. Not a super-high cume, but TSL must be great through the day).

Still seeing the doldrum numbers from WTDY and WRNB. WRFF with a slight jump. Let's see if the trend continues.

WPEN's OTA signal catching up to WIP... I don't remember them ever being that close. Sixers fever for WPEN? WIP's stream adds a nice chunk of audience. None of Beasley's or iHeart's streams show (non-encoded or subscribing, or no one listening?)
 
Radio One doesn't operate like Audacy. They have a more focused agenda. The station may be serving the company's purposes, even though the published ratings aren't very good.
Radio One has more recently shown interest in some non-core formats to them such as regional Mexican in several markets, re-launching a Hot AC with a new brand in Charlotte, and jettisoning one of their lower performing urban FM’s in Charlotte for a sports talk simulcast on FM. Not a lot, no, but they’ve become a bit more willing to step out of their normal zone.
 
WTDY should seriously consider going an Adult CHR route like Mix 106.5 in Baltimore. These ratings are rough
Not happening. It'd get too close to sister station B101. Mix 106.5 is as close to as a straight ahead CHR as it will be, and it's separation from Today's 101.9 is similar to WTDY and WBEB in Philly.
 
Radio One has more recently shown interest in some non-core formats to them such as regional Mexican in several markets, re-launching a Hot AC with a new brand in Charlotte, and jettisoning one of their lower performing urban FM’s in Charlotte for a sports talk simulcast on FM. Not a lot, no, but they’ve become a bit more willing to step out of their normal zone.
Yeah, but the stations in Charlotte were inherited in a sale/swap. They weren't formats that Radio One launched themselves.
 
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