February Sweeps

[dsrtnews]

I recently moved to the DC area and have not been able to track Phoenix numbers. Can anyone post a breakdown of the Feb sweeps? Thanks.

 

[Teddyo]

I don't have the breakdown yet but Michael Hagerty often treats us to the numbers he has.
For a slanted preview -- here's 12's press release: http://www.azcentral.com/12news/newsreleases/articles/Februaryratings03022007-CR.html

Get ready for some more crowing from 12 News. Still, it is impressive given how poor NBC primetime numbers have been.

 

[formeraa]

I wonder what their commercials will say. After the November sweeps, it was "A November to Remember" -- First at 5pm, First at 6pm, First at 10pm, and First in HD!! Hmm..."A February to Remember" just doesn't have the same ring to it. ;D

 

[DrAkbar]

If it's bad numbers for Mc12, it'll be "A February to Bury"!

 

[michaelhagerty]

Here are the newscasts. As usual, I'm avoiding citing actual ratings, but these are the rankings:

4:30AM
1. CBS5
2. KPNX: Early Today (0.3 behind CBS5)
3. ABC15: America This Morning (0.5 behind KPNX)

5AM
1. FOX10
2. KPNX (0.3 behind FOX10)
3. CBS5 (0.3 behind KPNX)
4. KTVK (0.1 behind CBS5)
5. ABC15 (0.7 behind KTVK)

5:30
1. FOX10
2. KPNX (1.0 behind FOX10)
3. KTVK (0.1 behind KPNX)
4. CBS5 (0.6 behind KTVK)
5. ABC15 (0.5 behind CBS5)

6AM
1. KTVK
2. FOX10 (0.3 behind KTVK)
2. KPNX (0.3 behind KTVK and tied with FOX10)
4. ABC15 (1.7 behind FOX10 and KPNX)
5. CBS5 (0.3 behind ABC15)

7-9AM
1. KTVK
2. KPNX: Today Show (0.5 behind KTVK)
3. FOX10 (0.5 behind KPNX)
4. ABC15: Good Morning America (0.8 behind FOX10)
5. CBS5: The Early Show (1.1 behind ABC15)

11AM
1. KTVK (alone in the timeslot)

12Noon
1. CBS5
2. FOX10 (0.9 behind CBS5)
3. KPNX (0.7 behind FOX10)

4PM
1. ABC15 (alone in the timeslot)

4:30
1. KTVK
2. KPNX (0.7 behind KTVK)

5PM
1. KPNX
2. KTVK (0.5 behind KPNX)
3. FOX10 (0.3 behind KTVK)
4. ABC15 (0.4 behind FOX10)
5. CBS5 (1.4 behind ABC15)

5:30
1. KPNX: NBC Nightly News
2. ABC15: World News (1.8 behind KPNX)
3. FOX10: (0.5 behind ABC15)
4. KTVK: (0.2 behind FOX10)
5. CBS5: (1.4 behind KTVK)

6PM
1. KPNX
2. ABC15 (0.9 behind KPNX)
3. KTVK (0.3 behind ABC15)
4. CBS5: CBS Evening News (0.5 behind KTVK)
5. FOX10 (0.1 behind CBS5)

6:30
1. CBS5 (alone in timeslot)

8PM
1. KTVK (alone in timeslot)

9PM
1. FOX10 (alone in timeslot)

10PM
1. KPNX
2. CBS5 (1.4 behind KPNX)
3. FOX10 (2.1 behind CBS5)
4. ABC15 (0.4 behind FOX10)
5. KTVK (0.3 behind ABC15)

---Michael Hagerty

 

[formeraa]

I think 12 should be very happy with these ratings. #1 at 5, 6, and 10pm with #2 in the am's. The am show has really come back from the dumps. Kudos to Tram, Scott, and Sarah!

On the other hand, CBS5 News must be disappointed with the early evening ratings. The legendary Kent Dana is not bringing in the viewers.

 

[brian4]

On the other hand, CBS5 News must be disappointed with the early evening ratings. The legendary Kent Dana is not bringing in the viewers.

The difference is something else. Interesting how NBC primetime line has been down over the last few years while CBS has #1 primetime ratings. News has a long way to catch up.