The female voice on Max is something they are doing on LTJ in Pittsburgh and other various AC stations in the country.
I personally dont like the image either. However, we all think like radio people, because thats what we are. One of the best statements ever made was "When you think of the listener, the most unrealistic and illogical thought is what they think is logical."
Listeners biggest complaint in Arbitron diaries and Research Studies...they dont know what songs are playing and no one ever announces the song anymore.
Im not saying this is good or bad, but just remember...think outside of the box. It might scare you, but its what the listeners want.