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FILE AGAINST WAMS

AM Interference

Sorry, I didn't see you on the list of moderators.

It has seemed to me that you have been one of those promoting discussion of 1260 AM (I won't call it "WAMS") - a station few can receive and to which hardly anyone (outside this board)listens. I'm willing to bet they don't even show in the Spring book.

Those "great oldies" are available in Wilmington (at least for the time being). WOGL. WVLT. Both of which you dismiss. Both of which are locally programmed. You say Wilmington is part of the Philly board but you want no part of Philly radio (or Vineland). It seems like you favor bad radio and weak signals, as long as they are in Wilmington and losing money.

There are too many of these loser stations, not serving listeners or advertisers, just causing interference on the AM band. I say shut down any AM station not on the air when the Havana Treaty went into effect. Or shut down any station that failed to show a profit during their prior period of license. The AM radio you grew up with had listenable reception, in large part, because there were a lot less of these piddling class IV "community" stations around. If you want save the AM forest, you have to start pruning all the dead wood.
 
Re: WVLT Vineland

Prior to 1260 WAMS going from Urban Gospel to Oldies, I did listen, at times, to WVLT. They do have a better play list than WOGL too. Their jocks, aren't as polished as the big timers on WOGL, but they play a better variety of Oldies. At least for now though, I've got even a better choice in Oldies music, for my ear, and that is 1260 WAMS.

Ok, you want to trim some AM trees to save the rest of the forest, trim out Washington's AM 1260 and some of the lesser AM stations in that market, also in Baltimore and Philly. Those markets have far many more AM/FM stations than Wilmington will ever hope to have so there is where some trimming could happen that would help clean up the dial. My guess is you won't agree with that. You seem to have a "bone to pick" with only AM-1260 WAMS/WNRK in Newark which is in a market that, for it's population, is underserved, because of it's close proximity to Philly/Baltimore/Washington. Notice how many TV stations we have here also for the same reason. If you don't believe me, go to any other market that has over 1/2 million people and many that have far less, that's not near a larger metro area like a Philly and you'll see what I mean about being better served with radio and TV.

By the way, if showing up in the book or being in the top of the book was a criterior to being on the air, then many sports stations would be off the air including WFAN in NYC which isn't a top rated station there, but apparently from what others on these boards have said, bills fantastically. Probably other sports type stations like Wilmington's WWTX 1290 etc also probably bill better than their ratings might imply. Again, if the owner of the station is happy with the business results of their station then who are any of us to say their station should be off the air.

You and I just see this issue differently. I support the little guy trying to make a go of it. You call 1260 WAMS a hobby station just because it's small and not to your liking. At one time, even the big stations were little ones. Yes, I do agree that 1260 WAMS will never become a big station, but that shouldn't be a criterior to being in business. If he can pay his bills, taxes, etc, then he has as much right as a 50,000w station to be on the air and in business. By using your logic, all the mom and pop stores should be closed, because they are puny and only serve a few folks and that only the large mega stores like Home Depot and Walmart should be allowed to be in business. Sorry, I don't agree with you. It's than entrepenuer spirit of the mom and pop businesses that made America great. So we'll just have to agree to disagree. Nothing personal, we just don't agree.

> Sorry, I didn't see you on the list of moderators.
>
> It has seemed to me that you have been one of those
> promoting discussion of 1260 AM (I won't call it "WAMS") - a
> station few can receive and to which hardly anyone (outside
> this board)listens. I'm willing to bet they don't even show
> in the Spring book.
>
> Those "great oldies" are available in Wilmington (at least
> for the time being). WOGL. WVLT. Both of which you
> dismiss. Both of which are locally programmed. You say
> Wilmington is part of the Philly board but you want no part
> of Philly radio (or Vineland). It seems like you favor bad
> radio and weak signals, as long as they are in Wilmington
> and losing money.
>
> There are too many of these loser stations, not serving
> listeners or advertisers, just causing interference on the
> AM band. I say shut down any AM station not on the air when
> the Havana Treaty went into effect. Or shut down any
> station that failed to show a profit during their prior
> period of license. The AM radio you grew up with had
> listenable reception, in large part, because there were a
> lot less of these piddling class IV "community" stations
> around. If you want save the AM forest, you have to start
> pruning all the dead wood.
>
 
Wilmington not under-served

Baltimore, Washington and Philadelphia have more stations because they have more people. Station allocations are made on the basis of population as well as potential interference. All the markets in the Northeast corridor have fewer stations per capita than markets of similar size out West (with greater geographic separation between Metro areas).

The bottom line (to borrow your phrase) is two out of three radios in use at any given time in the Wilmington market are tuned to out of market stations - mostly Philadelphia stations. Most people don't care where the transmitter is. Neither do they care about political boundaries. They only care if they like the programming and get a clear, static-free signal.

Wilmington is not under-served. Currently, 39 stations put a good local-grade signal into downtown Wilmington, and 40 commercial stations appeared in the most recent Arbitron book (not counting non-commercial stations).

More than half of the audience in the Wilmington market is accounted for by the top 12 stations. This includes eight Philly FM's, three Wilmington FM's and one Philly AM. One of those top 12 stations (number seven) is WOGL, Oldies 98. People vote with their dials. Most don't care about Wilmington radio, let alone Newark radio.

And nearly the entire radio audience is not willing to listen to music on AM. To my ears, 24/7 satellite formats sound dull, canned, homogenized, lifeless and devoid of any local flavor (which, of course, is what they are). They are programmed as background radio. The great AM Top 40 stations, and the great Oldies stations of the 70's, 80's and 90's were foreground radio. The satellite services do not do the format justice.

You need to check the New York numbers. WFAN has OK overall numbers and very good numbers in morning drive (Imus in the Morning). It has excellent demographics and is one of the top billing stations in the market.

Wilmington had a local TV station. It was not financially viable and it died. Wilmington is weak market for radio and TV advertising. It can not support TV, not even one station. Wilmington does a poor job supporting local radio; only Delmarva and Next Media make money.

And you have not address the main issue of all the interference on the AM band from all those small stations to which nobody listens. Note that Nassau just shut down its station in Princeton on 1350 to get onto the expanded band and away from the interference on the standard band, even though many radios can't receive the expanded band.

I can appreciate your nostalgic feeling for mom and pop community radio and for hobbyists like the owner of 1260 AM, or Sally Hawkins, for that matter. And if radio bandwidth were not an extremely scarce resource and if AM were not in critical condition, I might agree with you. But there are just too many AM radio stations.

And personally, I'd rather see more people in the Baltimore-Washington area able to listen to progressive talk on 1260. Heck, I'd rather see people in Wilmington able to hear progressive talk radio on 1450 to counter the constant pro-war, pro-administration drum-beating from Loudell, Watson, Jensen, Gallagher and Rush.
 
Re: Bottomline to this discussion

Mike, I'm afraid I have to disagree with you on this topic.

Vincent made a BIG deal out of the "WAMS IS BACK" IDEA. That slogan was used over and over again. The goal IS to make us think it is WAMS from the glory years. He even tried it on Dover's 1600 before WNRK folded. He has a thing for the call letters, trying to bring back the 60's and early 70's. Problem is, that was 1380 WAMS, not 1260 WAMS. You cannot separate the frequency and the call letters. The memory thing just does not work.

And what is currently being done of 1260 is really not an addition to the number of Wilmington metro stations. It is programed from NYC by Scott Shannon.
There is no local news. No local sports. Not even a weather forecast. At least WTMC gives us local traffic! WAMS gives us nothing that we can't get on the internet by going to the "True Oldies" web site and listening.

> You apparently didn't read my post very well. I never said
> the new WAMS is bringing back the previous glory of the old
> WAMS, etc, etc. Basically all I said was that if the owener
> can pay his bills and bring those of us in the Wilmington
> area great oldies music even via the bird, more power to
> him. If 1260 WAMS bugs you, don't listen. There are plenty
> of stations that bug me, but I don't advocate their going
> silent, I just don't tune in to them. End of discussion.
>
> > As I posted before the system crash...
> > 1260 AM is not WAMS. It has no meaningful connection to
> > WAMS. WAMS is dead. WAMS now broadcasts canned traffic
> > reports.
> > There's a station on the Jersey Shore that picked up the
> > Wibbage calls. It's not Wibbage. Wibbage now does social
>
> > conservative talk.
> > By your logic, if Allan Loudell went down to the
> courthouse
> > and changed his name to Walter Cronkite, he should be
> doing
> > the CBS Evening News instead of Katie Couric.
> >
> > What makes you think anybody in Wilmington cares about
> > 1260AM (outside of this board)? 1260 is a Newark station,
>
> > not a Wilmington station. The scan button on my car radio
>
> > won't stop at 1260 in Downtown Wilmington, or inside 495
> for
> > that matter. If I tune it manually downtown, I don't get a
>
> > signal I'd listen to talk on, let alone music (and like
> most
> > people here, I'm much more static-tolerant than people out
>
> > in the real world). Music on AM is dead. Most people
> won't
> > even consider listening to music on AM under the best of
> > circumstances.
> >
> > Shut 1260 down. Let Clear Channel get a better signal on
> > WWRC (progressive talk in Washington) into Maryland, maybe
>
> > even Baltimore (which does not have progressive talk).
> Let
> > Millennium get a better signal on WBUD into Burlington
> > County and other areas South of Trenton. The station has
> no
> > listeners. All it does is create interference.
> >
> > If the guy who owns 1260 still needs a hobby, let him
> start
> > an Internet radio station.
> >
> > If you really want Oldies in your car, get satellite
> radio.
> > The Oldies format, like the Standards format before it,
> has
> > run its course. You will get a permanent break from
> Oldies
> > on 98.1 soon enough. The fact that Oldies and Standards
> > listeners complain and won't subscribe to satellite radio
> > illustrates why advertisers don't want to spend money
> trying
> > to sell those audiences.
> >
> > And a canned, satellite-delivered format is not my idea of
>
> > Great Oldies.
> >
> >
> >
> > > The Wilmington market is part of the Philly board. For
> us
> >
> > > in Wilmington WAMS is to us like WFIL and WIBG were to
> you
> >
> > > in Philly. Ok, I think we can all agree that WAMS's
> glory
> >
> > > is past and won't return just like WFIL and WIBG, but
> > given
> > > the few radio stations AM or FM that Wilmington has, I
> > > support someone trying to make a go of it rather than it
>
> > > going silent. For you in Philly, sure you can't get the
>
> > > station (other than online) and don't care, but for us
> > here
> > > 1260's music offers us here a wonderful break from the
> > same
> > > ole same ole of WOGL. If the guy can pay his bills and
> > > provide Wilmington with great oldies music, I say more
> > power
> > > to him.
> > >
> >
>
 
Re: Bottomline to this discussion

Oh, I'd prefer 1260 WAMS doing more local, but as far as the music, be it programmed in Newark(which is done at this time in Dover, weekdays from 11am to 2pm) or NYC doesn't matter it's a far better selection of oldies than Philly programmed WOGL in my opinion (sure if I'm at my computer I can listen to Scott Shannon on line, but in my car I need an Oldies radio station and 1260 fills the bill for my ears. Ok its a "network show" from the bird, but then again many stations are doing that in the talk world, Limbaugh, Hannity, Gallagher, Savage, etc. I do agree that 1260 should be adding local news/weather/traffic so that they'd better serve the listening area.

As far as Vince's business sense goes, I can't comment as I've never owned a radio station and really don't know what's involved, but think he's probably made some mistakes during the past couple of years. However, in his defense, it's his money that's at risk so that gives him the right to do it HIS way.

I just hope that he'll leave it at Oldies and really try to make this work and eventually work more towards being more local, but I think all of us will agree that in order for that to happen, he needs to quit changing formats, and get a sales force out selling spots so that he has a "steady" income coming in from repeat advertisers, and put up billboards telling folks that there are Oldies on 1260 so that he can build up his listener base so that maybe just once WAMS will show up in the Wilmington book. Does Vince have the cash and the business sense to be able to do all that? Only time will tell.

>
> And what is currently being done of 1260 is really not an
> addition to the number of Wilmington metro stations. It is
> programed from NYC by Scott Shannon.
> There is no local news. No local sports. Not even a
> weather forecast. At least WTMC gives us local traffic!
> WAMS gives us nothing that we can't get on the internet by
> going to the "True Oldies" web site and listening.
>
 
Bottomline

All the things you suggest (except consistent formatting) that 1260 do cost money.

You assume there is still an audience for music on AM, let alone a low power, rim-shot (Newark) AM. You also assume there is still a market for the Oldies audience (within the station's coverage area)among advertisers.

Wilmington is a poor market for radio advertising. Ad revenue is extremely low relative to population. A big part of the reason is most people listen to Philly and most advertisers can cover Wilmington with Philly buys. The bottom line is Wilmington can not support more stations, based on ad revenue - the only support that matters.

It's commendable that you want to "root, root for the home team" But most fans know when the home team s*cks and say so.

Maybe another state agency can pick up 1260, like they picked up the real WAMS for a loop with road construction announcements. Maybe DENREC could do a tape loop reporting toxic substance leaks and emissions. Maybe Correction could do a loop with recent escapes. Maybe the State Police could have a loop reading the names and addresses of convicted sex offenders.
 
Re: Wilmington spot load

Most Wilmington advertisers do not cover Wilmington with Philly buys. I can't think of any Delaware businesses (car dealers, drugs stores, food stores, department stores, etc) that I've heard advertise on a Philly station. This of course doesn't count any regional stores like a Home Depot or Macy's that has stores all over the tri-state area and they simply tack on the Wilmington location along with the 20 other Philly/South Jersey locations mentioned. The cost for the local Wilmington business is far too expensive to buy time on a Philly radio station as those stations are reaching a market that Wilmington is only approx 10% of so the spot is reaching 90% of people who aren't interested; those stations don't care if they show in the Wilmington book anyhow as this market isn't important to them. So if you want to hear or see Delaware spots you have to listen to Wilmington radio or Wilmington cable TV as you'll not find many if any Delaware spots on Philly radio/TV.

> Wilmington is a poor market for radio advertising. Ad
> revenue is extremely low relative to population. A big part
> of the reason is most people listen to Philly and most
> advertisers can cover Wilmington with Philly buys. The
> bottom line is Wilmington can not support more stations,
> based on ad revenue - the only support that matters.
>
 
Re: Wilmington spot load

Have you noticed all of the billboards for Sunny 104.5? They are in Newark, New Castle, Wilmington.

Robbins Diamonds has specifically advertised their Delaware store on WOGL. Car dealerships like Castle and Winner have specifically advertised their Delaware dealerships on KYW, which has only a small Delaware audience.

The Philly ratings include the Wilmington metro market. NCC residents are surveyed throughout the year as part of the continuous Philadelphia ratings just as Cecil and Salem counties are surveyed for the Wilmington Arbitrons.


> Most Wilmington advertisers do not cover Wilmington with
> Philly buys. I can't think of any Delaware businesses (car
> dealers, drugs stores, food stores, department stores, etc)
> that I've heard advertise on a Philly station. This of
> course doesn't count any regional stores like a Home Depot
> or Macy's that has stores all over the tri-state area and
> they simply tack on the Wilmington location along with the
> 20 other Philly/South Jersey locations mentioned. The cost
> for the local Wilmington business is far too expensive to
> buy time on a Philly radio station as those stations are
> reaching a market that Wilmington is only approx 10% of so
> the spot is reaching 90% of people who aren't interested;
> those stations don't care if they show in the Wilmington
> book anyhow as this market isn't important to them. So if
> you want to hear or see Delaware spots you have to listen to
> Wilmington radio or Wilmington cable TV as you'll not find
> many if any Delaware spots on Philly radio/TV.
>
> > Wilmington is a poor market for radio advertising. Ad
> > revenue is extremely low relative to population. A big
> part
> > of the reason is most people listen to Philly and most
> > advertisers can cover Wilmington with Philly buys. The
> > bottom line is Wilmington can not support more stations,
> > based on ad revenue - the only support that matters.
> >
>
 
Home of tax-free shopping.

Delaware's position as an sales tax free state makes it a good marketing move for many Delaware based businesses to draw customers in from neighboring states which explains why they market Philly or other areas like Cecil County.

Part of the reason for all of the Sunny billboards is that I believe Clear Channel runs Clear Channel stations on their billboards when they're unsold.


> Have you noticed all of the billboards for Sunny 104.5? They
> are in Newark, New Castle, Wilmington.
>
> Robbins Diamonds has specifically advertised their Delaware
> store on WOGL. Car dealerships like Castle and Winner have
> specifically advertised their Delaware dealerships on KYW,
> which has only a small Delaware audience.
>
> The Philly ratings include the Wilmington metro market. NCC
> residents are surveyed throughout the year as part of the
> continuous Philadelphia ratings just as Cecil and Salem
> counties are surveyed for the Wilmington Arbitrons.
>
>
> > Most Wilmington advertisers do not cover Wilmington with
> > Philly buys. I can't think of any Delaware businesses
> (car
> > dealers, drugs stores, food stores, department stores,
> etc)
> > that I've heard advertise on a Philly station. This of
> > course doesn't count any regional stores like a Home Depot
>
> > or Macy's that has stores all over the tri-state area and
> > they simply tack on the Wilmington location along with the
>
> > 20 other Philly/South Jersey locations mentioned. The
> cost
> > for the local Wilmington business is far too expensive to
> > buy time on a Philly radio station as those stations are
> > reaching a market that Wilmington is only approx 10% of so
>
> > the spot is reaching 90% of people who aren't interested;
> > those stations don't care if they show in the Wilmington
> > book anyhow as this market isn't important to them. So if
>
> > you want to hear or see Delaware spots you have to listen
> to
> > Wilmington radio or Wilmington cable TV as you'll not find
>
> > many if any Delaware spots on Philly radio/TV.
> >
> > > Wilmington is a poor market for radio advertising. Ad
> > > revenue is extremely low relative to population. A big
> > part
> > > of the reason is most people listen to Philly and most
> > > advertisers can cover Wilmington with Philly buys. The
> > > bottom line is Wilmington can not support more stations,
>
> > > based on ad revenue - the only support that matters.
> > >
> >
>
 
Re: Home of tax-free shopping.

I think both of you would agree though that most Delaware businesses do their radio advertising on the Wilmington (WILM, WDEL, WSTW, WJBR, WWTX) and Wilmington rimshot stations (WXCY, The River, WJKS, WDSD as these stations do fall into the Wilmington market area) rather than the more pricy Philly stations just as more Delaware businesses buy spot time on Wilmington's cable system rather than the Philly over the air TV stations for the same reason. Yes, there are some Delaware spots on Philly radio/TV stations, but they still are a very small part of the spot load for any Philly station. Almost like a bonus buy.

> Delaware's position as an sales tax free state makes it a
> good marketing move for many Delaware based businesses to
> draw customers in from neighboring states which explains why
> they market Philly or other areas like Cecil County.
>
> Part of the reason for all of the Sunny billboards is that I
> believe Clear Channel runs Clear Channel stations on their
> billboards when they're unsold.
>
>
> > Have you noticed all of the billboards for Sunny 104.5?
> They
> > are in Newark, New Castle, Wilmington.
> >
> > Robbins Diamonds has specifically advertised their
> Delaware
> > store on WOGL. Car dealerships like Castle and Winner
> have
> > specifically advertised their Delaware dealerships on KYW,
>
> > which has only a small Delaware audience.
> >
> > The Philly ratings include the Wilmington metro market.
> NCC
> > residents are surveyed throughout the year as part of the
> > continuous Philadelphia ratings just as Cecil and Salem
> > counties are surveyed for the Wilmington Arbitrons.
> >
> >
> > > Most Wilmington advertisers do not cover Wilmington with
>
> > > Philly buys. I can't think of any Delaware businesses
> > (car
> > > dealers, drugs stores, food stores, department stores,
> > etc)
> > > that I've heard advertise on a Philly station. This of
> > > course doesn't count any regional stores like a Home
> Depot
> >
> > > or Macy's that has stores all over the tri-state area
> and
> > > they simply tack on the Wilmington location along with
> the
> >
> > > 20 other Philly/South Jersey locations mentioned. The
> > cost
> > > for the local Wilmington business is far too expensive
> to
> > > buy time on a Philly radio station as those stations are
>
> > > reaching a market that Wilmington is only approx 10% of
> so
> >
> > > the spot is reaching 90% of people who aren't
> interested;
> > > those stations don't care if they show in the Wilmington
>
> > > book anyhow as this market isn't important to them. So
> if
> >
> > > you want to hear or see Delaware spots you have to
> listen
> > to
> > > Wilmington radio or Wilmington cable TV as you'll not
> find
> >
> > > many if any Delaware spots on Philly radio/TV.
> > >
> > > > Wilmington is a poor market for radio advertising. Ad
>
> > > > revenue is extremely low relative to population. A
> big
> > > part
> > > > of the reason is most people listen to Philly and most
>
> > > > advertisers can cover Wilmington with Philly buys.
> The
> > > > bottom line is Wilmington can not support more
> stations,
> >
> > > > based on ad revenue - the only support that matters.
> > > >
> > >
> >
>
 
Re: Home of tax-free shopping.

I agree on your thinking about the CC billboards. But why would they use so many for Sunny when WWTX and WILM certainly could use a bit more advertising?

> Delaware's position as an sales tax free state makes it a
> good marketing move for many Delaware based businesses to
> draw customers in from neighboring states which explains why
> they market Philly or other areas like Cecil County.
>
> Part of the reason for all of the Sunny billboards is that I
> believe Clear Channel runs Clear Channel stations on their
> billboards when they're unsold.
>
>
> > Have you noticed all of the billboards for Sunny 104.5?
> They
> > are in Newark, New Castle, Wilmington.
> >
> > Robbins Diamonds has specifically advertised their
> Delaware
> > store on WOGL. Car dealerships like Castle and Winner
> have
> > specifically advertised their Delaware dealerships on KYW,
>
> > which has only a small Delaware audience.
> >
> > The Philly ratings include the Wilmington metro market.
> NCC
> > residents are surveyed throughout the year as part of the
> > continuous Philadelphia ratings just as Cecil and Salem
> > counties are surveyed for the Wilmington Arbitrons.
> >
> >
> > > Most Wilmington advertisers do not cover Wilmington with
>
> > > Philly buys. I can't think of any Delaware businesses
> > (car
> > > dealers, drugs stores, food stores, department stores,
> > etc)
> > > that I've heard advertise on a Philly station. This of
> > > course doesn't count any regional stores like a Home
> Depot
> >
> > > or Macy's that has stores all over the tri-state area
> and
> > > they simply tack on the Wilmington location along with
> the
> >
> > > 20 other Philly/South Jersey locations mentioned. The
> > cost
> > > for the local Wilmington business is far too expensive
> to
> > > buy time on a Philly radio station as those stations are
>
> > > reaching a market that Wilmington is only approx 10% of
> so
> >
> > > the spot is reaching 90% of people who aren't
> interested;
> > > those stations don't care if they show in the Wilmington
>
> > > book anyhow as this market isn't important to them. So
> if
> >
> > > you want to hear or see Delaware spots you have to
> listen
> > to
> > > Wilmington radio or Wilmington cable TV as you'll not
> find
> >
> > > many if any Delaware spots on Philly radio/TV.
> > >
> > > > Wilmington is a poor market for radio advertising. Ad
>
> > > > revenue is extremely low relative to population. A
> big
> > > part
> > > > of the reason is most people listen to Philly and most
>
> > > > advertisers can cover Wilmington with Philly buys.
> The
> > > > bottom line is Wilmington can not support more
> stations,
> >
> > > > based on ad revenue - the only support that matters.
> > > >
> > >
> >
>
 
Re: Home of tax-free shopping.

I've wondered the same thing.

> I agree on your thinking about the CC billboards. But why
> would they use so many for Sunny when WWTX and WILM
> certainly could use a bit more advertising?
>
> > Delaware's position as an sales tax free state makes it a
> > good marketing move for many Delaware based businesses to
> > draw customers in from neighboring states which explains
> why
> > they market Philly or other areas like Cecil County.
> >
> > Part of the reason for all of the Sunny billboards is that
> I
> > believe Clear Channel runs Clear Channel stations on their
>
> > billboards when they're unsold.
> >
> >
> > > Have you noticed all of the billboards for Sunny 104.5?
> > They
> > > are in Newark, New Castle, Wilmington.
> > >
> > > Robbins Diamonds has specifically advertised their
> > Delaware
> > > store on WOGL. Car dealerships like Castle and Winner
> > have
> > > specifically advertised their Delaware dealerships on
> KYW,
> >
> > > which has only a small Delaware audience.
> > >
> > > The Philly ratings include the Wilmington metro market.
>
> > NCC
> > > residents are surveyed throughout the year as part of
> the
> > > continuous Philadelphia ratings just as Cecil and Salem
> > > counties are surveyed for the Wilmington Arbitrons.
> > >
> > >
> > > > Most Wilmington advertisers do not cover Wilmington
> with
> >
> > > > Philly buys. I can't think of any Delaware businesses
>
> > > (car
> > > > dealers, drugs stores, food stores, department stores,
>
> > > etc)
> > > > that I've heard advertise on a Philly station. This
> of
> > > > course doesn't count any regional stores like a Home
> > Depot
> > >
> > > > or Macy's that has stores all over the tri-state area
> > and
> > > > they simply tack on the Wilmington location along with
>
> > the
> > >
> > > > 20 other Philly/South Jersey locations mentioned. The
>
> > > cost
> > > > for the local Wilmington business is far too expensive
>
> > to
> > > > buy time on a Philly radio station as those stations
> are
> >
> > > > reaching a market that Wilmington is only approx 10%
> of
> > so
> > >
> > > > the spot is reaching 90% of people who aren't
> > interested;
> > > > those stations don't care if they show in the
> Wilmington
> >
> > > > book anyhow as this market isn't important to them.
> So
> > if
> > >
> > > > you want to hear or see Delaware spots you have to
> > listen
> > > to
> > > > Wilmington radio or Wilmington cable TV as you'll not
> > find
> > >
> > > > many if any Delaware spots on Philly radio/TV.
> > > >
> > > > > Wilmington is a poor market for radio advertising.
> Ad
> >
> > > > > revenue is extremely low relative to population. A
> > big
> > > > part
> > > > > of the reason is most people listen to Philly and
> most
> >
> > > > > advertisers can cover Wilmington with Philly buys.
> > The
> > > > > bottom line is Wilmington can not support more
> > stations,
> > >
> > > > > based on ad revenue - the only support that matters.
>
> > > > >
> > > >
> > >
> >
>
 
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