Remember this?
That is why it is so difficult to tell you that, after 18 years, KWOD is coming to an end. The last few years have been very challenging for KWOD; as it has been for the world of Alternative music, and the radio stations that play it, in general. The severe downturn in the economy over the last year has affected many people and companies. I’m not telling you something that you don’t already know. But, perhaps you didn’t know that, while we are a radio station, we face the same circumstances as so many other organizations today… the challenge of running a business profitably. We have taken many steps over the last few years to improve things, but in the end they have not been enough. We’re proud of what KWOD has stood for over the years. And, we’ve had fun being part of it.
Some of you may want to blame this decision on some faceless corporation. While KWOD does have a parent company, it’s not how it came down. This was a local decision that was both difficult and personal. We had to finally admit that our best efforts, over a number of years, were not going to produce the results we needed.
This was put together by the very same people that signed on this new "alternative" station. There must have been a seismic and violent economic shift in radio in the last year... funny, I missed it.
