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Final Arbitron book of 2012

R

radiopunk99

Hey guys,

Tomorrow, the December 2012 Arbitron book will be released. This is the final book of the year (outside of the Holiday book which actually will be released at the end of Jan 2013... and buyers don't really care about that book anyway). I hope to be able to get some data to post tomorrow. Any predictions? My prediction, and it's pretty obvious and safe, Sunny will be #1 in nearly every demo. It'll be another rough book for KOMP. It might also be tough for stations that share a lot of audience with Sunny like Mix, the top 40 stations, Point and KKLZ. Although, typically KKLZ and Point do okay against Christmas music. So, we'll see.

It will also be interesting to see who the big winners/losers were for the entire year. I will also try to get a 12 month average so we can actually see what stations had a good year and those who didn't.

And then maybe we can all make some predictions of changes to come for the Las Vegas market in 2013 like potential format changes, etc. Many of the other city/state boards have done this and it's interesting to think about, at least I think so.
 
Hello all,
As promised and even though this took a little longer than expected, here are some ratings highlights for the last real book (December) of 2012. In addition, I got my hands on a one year average for 2012, excluding the Holiday book which no one really cares about, so we can see what stations had a good year. I’m going to break it out by top 5 stations and top 10 stations. To avoid getting into trouble, I will not be putting them in order of rank. And then, I’ll give you my 2 cents at the bottom.

December 2012 P25-54
Top 5 stations (not in order of rank): KKLZ, KWID, KOAS, KSNE, KXPT
Top 10 stations (not in order of rank): KKLZ, KWID, KOAS, KSNE, KXPT, KCYE, KISF, KSOS, KMXB, KLUC

December 2012 P18-34
Top 5 stations (not in order of rank): KLUC, KCYE, KSNE, KISF, KMXB
Top 10 stations (not in order of rank): KLUC, KCYE, KSNE, KISF, KMXB, KKLZ, KVEG, KRGT, KXTE, KQRT, KWID (there were a couple ties – which is the reason for 11 stations here)

2012 Average of P25-54
Top 5 stations (not in order of rank): KWID, KKLZ, KSNE, KXPT, KOMP
Top 10 stations (not in order of rank): KWID, KKLZ, KSNE, KXPT, KOMP, KISF, KOAS, KMXB, KCYE, KLUC, KXTE (there were a couple ties – which is the reason for 11 stations here)

2012 Average of P18-34
Top 5 stations (not in order of rank): KVEG, KOMP, KLUC, KXTE, KSNE
Top 10 stations (not in order of rank): KVEG, KOMP, KLUC, KXTE, KSNE, KCYE, KKLZ, KRGT, KMXB, KISF, KWID (there were a couple ties – which is the reason for 11 stations here)

Thoughts from me:
-I would have to say it has been a stellar month and year for KSNE, hitting the top 5 in all four categories mentioned above. Congratulations to Tom Chase and his staff!

-It was a tough year for CBS, especially in the key 25-54 money demo. KXTE and KLUC just barely made it in the top 10 for 2012 plus it was not a great year for KMXB as they normally do much better. Although CBS did pretty well P18-34.

-The Spanish speaking outlets have all had a pretty solid year.

-The Beasley cluster of music stations (KKLZ, KOAS, KCYE, KVGS) have had a really good year. The biggest stories are KCYE and KOAS, both making big gains in 2012.

-For the most part, it was a decent year for Lotus. Their Spanish station (KWID) and their Classic Rock (KXPT) station are solid. However, one of the biggest (if not THE biggest) loss in the market happened to KOMP. When 2012 began, KOMP was #1 P25-54. But in September or October it all fell apart. In the latest book, they are barely top 15. This is a great example of the sample issue that exists with Arbitron in the Las Vegas market. Did KOMP do anything lately to warrant a severe fall like this? Probably not.

-The CHR battle is tough for everyone! There are just too many Top 40 stations in Las Vegas. However, the one struggling the most is Clear Channel’s KPLV which is just barely top 20. The current top dog is KLUC followed by KVEG.

-The head to head Country battle goes to KCYE in 2012. Coyote is especially performing well in the younger demos but they also look pretty good 25-54. Clear Channel’s Country station KWNR along with their sister station KPLV look to be the 2 lowest rated music stations in the market, at least among the major players.

-The stations to watch in 2013 for potential format flips: Clear Channel’s KWNR and KPLV AND CBS Radio’s KXNT-FM


HAPPY NEW YEAR EVERYONE!
 
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