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Finneran promos during Sox games

M

Mickey37

Guest
Finneran's promos during Sox broadcasts sound so....desperate. "Mike Timlin is in my Sox spotlight, call blah-blah-blah at 7-something in the morning during my show and tell me who's in my spotlight and you could win free Sox tickets."

Blech.

Never mind promoting scintillating talk in the morning, because unfortunately, it just isn't there.

It's a common trick, promoting other shows during the top broadcast on the station, but this just sounds horrible to me.
 
Will said:
As odd as that sounds on the radio, it's even weirder to read. Contesting sounds out of place on an AM radio talk show.
Click to expand...

I heard that promo at the start of the game tonight, and it didn't sound desperate to me, just a standard listener promo.

But, just so we have this straight. You're a station which is paying megabucks for Sox rights and all the promotional opportunities that involves. You have the hottest ticket in town, for a team in the midst of a pennant race and that has been banged out wall-to-wall for years, and you wouldn't use them to promote your AMD program because it sounds 'odd' ?

Now, that really sounds odd.

As strange as it may seem, being a non-fan, or even a hater, of WRKO or Finneran does not require evincing a complete, or petty, ignorance of commercial radio, contrary to what you may have been led to believe here.

Of course, if Finneran has a good book, the new meme will be that it's "all Sox" numbers.

This stuff just about writes itself.

Regards,
TSB
 
I wasn't bagging on Finneran or WRKO (although both provide me with plenty of ammunition.) I'm just saying that a solicit for a prize is more likely heard from Dale Dorman than from Rush Limbaugh.
 
TSB - I realize it's something all stations do, particularly durin the times of day when they're most listened to.

My complaint was that Finneran sounds like a fish out of water doing this particular promo.

The guy's very intelligent; I've had the occasion to talk with him in person more than once. I just don't like that promo. I think he's above that cheesy sounding "Sox Spotlight" thing.
 
The 'desperate' description rings true. Nothing smacks of desperation more than when a radio station fiddles around with 'Be the ninth caller and you could....' or when a failing host tries to prop himself up with pleas to listeners during other programs or parts of the day. If this is the way radio operates, then they deserve all the rocks thrown at them.
 
Nothing smacks of desperation more than when a radio station fiddles around with 'Be the ninth caller and you could....'

You mean like that perennial also-ran WBZ runs a couple of times a day, using that line almost verbatim while giving away their el cheapo "Family Fun 4Paks"? Yep, they must be desperately sweating 'JMN nibbling away at their audience. Just about every radio station, including the most successful ones, run these kind of promos at one time or another, and have been for at least the 50 years I've been listening to radio.

or when a failing host tries to prop himself up with pleas to listeners during other programs or parts of the day.

Not to put too fine a point on it, but there isn't a baseball flagship station in the US that doesn't use the promotional goodies they get as part of their expensive rights deals to run listenership promotions. Of course they use them to promote other programming. Just what, exactly, would you promote during the game broadcast, the third inning? You see, the people listening to the game are already listening to the game. The idea is to get them to listen to other dayparts. Not exactly rocket science.

If this is the way radio operates, then they deserve all the rocks thrown at them.

Chris, this is the best advice you're going to get all day. Put down the Kool Aid, back away from your keyboard, and find a decent library. Get a couple of books on radio programming and radio promotion. Even if you don't read them, at least scan the captions under the pictures and graphs. After all this time, it doesn't appear that you are going to pick this stuff up on your own, and I assume that retiring the trophy for 'invariably most inane poster' is not something you're striving for.

Of course, I could be wrong on that.

Regards,
TSB
 
You see, the people listening to the game are already listening to the game. The idea is to get them to listen to other dayparts. Not exactly rocket science.


And it's not exactly working, either. There aren't any books on radio promotion in the library, dear 'TSB,' because it's NOT a science. The 'cause' (the promotion) is NOT having the desired effect in more listeners for the Felon because the ratings are proving it (and will continue to prove it). So don't go preaching that promotions like this work, because you cannot (let me re-phrase that: you cannot) prove that they do. And THAT is why no 'books on radio promotion are at your local library.'
 
And it's not exactly working, either. There aren't any books on radio promotion in the library, dear 'TSB,' because it's NOT a science.

Don't you understand that people are laughing at you when you try to bluff your way through this stuff? There has to be hundreds, if not thousands, of books on radio programming and radio promotion. Some companies publish nothing but. I guess the part you missed was 'decent library.' Something doesn't have to be a 'science' for it to be published between two covers or be found in a library. I find it almost unbelievable that you don't understand this. Almost.

The 'cause' (the promotion) is NOT having the desired effect in more listeners for the Felon because the ratings are proving it (and will continue to prove it).

Ummmm...your library doesn't have one of the thousands of books published on radio programming and promotion, but it does have radio rating books a couple of months before they are published? That explains it. It must cost a bundle to get copies of books that don't exist. Doesn't leave much in the budget for stuff which has actually been published.

. So don't go preaching that promotions like this work, because you cannot (let me re-phrase that: you cannot) prove that they do. And THAT is why no 'books on radio promotion are at your local library.'

Are you familiar with the term 'non sequitur.' Didn't think so.

There are books on radio promotion and programming in my home library which I guess means that I have a better library in my house than they have where you live. So I can only assume that 1. Podunk libraries aren't very comprehensive, or, more likely, 2. you didn't actually look but spent the time clearing space on your mantel for that trophy. Try to do something about those unbecoming Kool-Aid stains.

Personally, my money's on #2.

Regards,
TSB
 
And my money's on continued falling ratings at WRKO, which does not require a clairvoyant to predict. Ergo, the Felon's promotions will have proven not to have worked.

I await your esteemed 'radio industry insider' spin on how this irrefutable conclusion will be disproved.
 
ChrisNH said:
And my money's on continued falling ratings at WRKO, which does not require a clairvoyant to predict. Ergo, the Felon's promotions will have proven not to have worked.

I await your esteemed 'radio industry insider' spin on how this irrefutable conclusion will be disproved.
Click to expand...

Well, the fact that it's 'your' conclusion is a promising start.

Sorry, but this thread is becoming a lot like riding over the field after the battle shooting the wounded. It's only fun for a while.

Regards,
TSB
 
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