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- Thread starter davideduardo
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Media Monitors Prelim Data Avg Unweighted QHRS Houston, All Persons 18-49, 6a-10a, Mon 2/24 - Mon 3/03 (2025).
It was expected. Will it hold and how long. Same show, different station.
Astros2023
Banned
Raúl Brindis: #1 or Just #1 at Self-Promotion?
I came across a post recently where Raúl Brindis proudly proclaimed his dominance in the radio world, celebrating his show’s expansion to 92.1 La Ley under the ownership of Raúl Alarcón. He credited Spanish Broadcasting System (SBS) for the opportunity, hyped up the numbers as "incredible," and, of course, made sure to remind everyone that his show is #elshowmasperron (the baddest show around).
Now, I’m all for celebrating success. Anyone in this business knows that radio is a tough industry, and maintaining relevance takes talent and effort. But the real question here is, Does being the loudest about your success actually mean you’re #1? I don't have access to the numbers.
It’s no secret that Brindis has a well-oiled PR machine behind him, and when you have the right people backing you including Raúl Alarcón himself flying in to boost your ego it’s easy to create the illusion of dominance. But let’s take a step back and look at the facts. What do the real ratings say? SBS stations have struggled in multiple markets, and while Brindis does have a loyal following, calling his show #1 without actual ranking context is questionable.
At the end of the day, self-promotion is part of the business, and Brindis is a master at it. But if you're really #1, shouldn’t the numbers and industry respect do the talking instead of the Instagram captions?
What do you guys think? Does Raúl Brindis deserve the #1 title without real #s, or is this just another case of hype over substance?
I came across a post recently where Raúl Brindis proudly proclaimed his dominance in the radio world, celebrating his show’s expansion to 92.1 La Ley under the ownership of Raúl Alarcón. He credited Spanish Broadcasting System (SBS) for the opportunity, hyped up the numbers as "incredible," and, of course, made sure to remind everyone that his show is #elshowmasperron (the baddest show around).
Now, I’m all for celebrating success. Anyone in this business knows that radio is a tough industry, and maintaining relevance takes talent and effort. But the real question here is, Does being the loudest about your success actually mean you’re #1? I don't have access to the numbers.
It’s no secret that Brindis has a well-oiled PR machine behind him, and when you have the right people backing you including Raúl Alarcón himself flying in to boost your ego it’s easy to create the illusion of dominance. But let’s take a step back and look at the facts. What do the real ratings say? SBS stations have struggled in multiple markets, and while Brindis does have a loyal following, calling his show #1 without actual ranking context is questionable.
At the end of the day, self-promotion is part of the business, and Brindis is a master at it. But if you're really #1, shouldn’t the numbers and industry respect do the talking instead of the Instagram captions?
What do you guys think? Does Raúl Brindis deserve the #1 title without real #s, or is this just another case of hype over substance?
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A lot of radio programs claim to be number one.
Piolin says it all the time el show número uno en el país.
The number one show in the country.
Raul Brindis el show mas Perron,
Sol Radio morning show, Los mas perrones de la radio.
Erazno y la chocolata, el show más chido.
Perron means dog, but it’s used as slang for saying coolest just like chido also basically means the same.
Even when SBS stations are successful, they like to fudge the numbers sometimes. Rocky the Kid claimed WPYO became the #1 station in Orlando - even above the English-language ones. And I remember the newspaper ad that WZNT had placing it above WPRM in Puerto Rico, to which Salsoul responded with a José Luis sin Censura parody promo.
By the 3RD full book raul will be back on top!
The problem is that, at least initially, his strength is in 45+ and 55+. He does not seem to have any 18-34 or 25-44 appeal any longer. Again, the uncertified Nielsen ratings in Houston are always subject to doubt, particularly the weeklies.
D
Deleted member 108832
Guest
"Dios, perdona. Los perros...no!"
R.I.P. Perro Aguayo Jr.
R.I.P. Perro Aguayo Jr.
So was he the number 1 Spanish morning show that week?
Depends on the ratings company. Nielsen vs Media Monitors
Depends on Age Group
My guess , because i dont have access to Nielsen numbers, the younger Spanish age group, maybe more listeners on KLOL. Older Men maybe KROI. Older Women KOVE. Mixed them all up and filter what your station shows up best at, you can make something up an be #1
The picture on them being #1 has the fine print at the bottom.
Prelim data average. That was two weeks ago, who knows how they did last week and this week.
*Source: Media Monitors Prelim Data Avg Unweighted QHRS Houston, All Persons 18-49, 6a-10a, Mon 2/24 - Mon 3/03 (2025).
Media Monitors uses Nielsen data, and principally processes things like song plays and even ad reach. They don't do a separate radio ratings service, just an analysis.
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They also do extensive stream analysis, which is different of course.
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Astros2023
Banned
That's what I thought. Was just wondering since it was posted in Houston-Galveston.
Might want to take a look Stanley...
Looks like Raul is back on top and BMF has dropped in almost every market. KLTN #6 in Spanish? Knowing what 102.9 use to make and charge I can't see the jefes being very happy.
However, the updated version of Amalia González and my former "Recuerdo" is the #1 Spanish station in the sales demos. Raúl has very old demos for a Spanish language show.
Still on top of once The Great KLTN….
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