It's October 13th, and there is already one station playing Christmas music 24/7: WMVN 101.1 St Louis, which flipped last Friday at midnight. The high temperature in St Louis that day was 80 degrees. Will anybody even listen to that station until at least November?
You don't dress up as Santa on Halloween, so why play Christmas music weeks before Halloween?
You don't dress up as Santa on Halloween, so why play Christmas music weeks before Halloween?